3 Important Inbound Marketing and HubSpot Services for B2B Companies

| March 27, 2018

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One of the major things that any company needs to keep in mind – no matter in what capacity they might be working in – is to find the best strategy possible that will help maximise the investment they’ve put into their marketing efforts, and help them reap the results required to succeed in a highly competitive business environment. Keeping this in mind, it must be said that one of the best ways to make sure that your marketing efforts don’t go to waste is by implementing the tried-and-tested methodologies present in inbound marketing services. It’s easy to see why this form of marketing has gained a lot of traction a great and reliable strategy, due to its unwavering focus on generating quality organic traffic who are genuinely interested in your company and what it does.

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VWA Advertising and Marketing

Van Winkle + Associates is a full service marketing and advertising agency headquartered in Atlanta, GA. Founded in 1984, the firm still delivers on the original promise to give clients more bang for their buck by providing strategic marketing solutions in an innovative way that makes every dollar spend like 100. This philosophy has allowed the firm to grow from a strategic consumer packaged goods marketing agency into one of the most creative and successful marketing and advertising agencies in the Southeast.

OTHER ARTICLES

HOW UGC IS CHANGING THE GAME FOR YOUR BUSINESS’? MARKETING (EXAMPLES OF BRANDS WHO GET IT)

Article | March 1, 2021

You’re overcomplicating it. You don’t need the studio lighting, you don’t need a $2000+ camera, you don’t need a full production crew. Actually, it can actually be more effective for your content to not use any of this. Keep reading to learn how. By now, I’m sure you’ve noticed the rise of user-generated content (UGC). UGC is photos and videos created for your brand by customers, viewers, or followers. There’s so much beauty in this and throughout 2020, with everyone stuck inside their house, lots of companies had no choice but to make do with what they could. Sometimes this meant FaceTime photoshoots or videos that customers shot on regular iPhones. I am a huge fan of user-generated content and most consumers are, too. Let’s unpack the beauty of why this is such a beautiful and effective form of content on both the customer side as well as the business’ side.

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ABM IS ESSENTIAL FOR THE ALIGNMENT OF SALES AND MARKETING TEAMS

Article | February 10, 2020

Account-Based Marketing has been one of the most preferred B2B strategies for marketers. More than 90% of marketers believe that ABM is essential for the alignment of sales and marketing teams. ABM is all about fostering a better relationship with your target accounts. And especially in this digital transformation era, it’s evident that people aren’t buying products but experiences. As per a recent PwC survey, “73% of consumers cite customer experience as an important factor in their purchasing decisions”. This shift in consumer behavior is what B2B companies/marketers should take note of. Also, ITSMA reports that of the companies that adopted ABM in the past two years, 55% are seeing a significantly higher ROI than with traditional marketing.

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How ABM Can Impact Your Product Lifecycle Beyond Top-Of-Funnel Activity

Article | March 4, 2020

Account-Based Marketing has been at the top of the hype scale in marketing departments for a number of years now. At this point, most organizations have tested or adopted ABM at some level. Still, now marketing and product leaders are starting to see how ABM can improve revenue growth across the entire marketing cycle or product life cycle, not just at the top of the funnel where it’s most apparent. Followers of the SBI blog know that we’ve discussed the benefits and pitfalls of ABM for the last few years and that we believe it can drive tremendous results for revenue growth when planned, resourced, and executed correctly. For those unfamiliar with ABM, this short podcast with industry expert Sangram Vajre, “How to Implement and Utilize an ABM Program to Maximize Potential,” will provide an excellent background. And if you’re just getting started or want some structure on how you can go farther, we’ve developed this “ABM Approach Tool” to help you.

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How to Stay Ahead in the Great Account-Based Marketing Race

Article | February 28, 2020

This account-based marketing piece is brought to you by Intelligent Demand Senior Marketing Manager & Certified Account-Based Strategist, Paige Montgomery. More and more B2B marketing executives and companies are making the transition from lead-centric to account-centric marketing, because the ROI of an account-based approach has been tried, tested, and proven. ITSMA put it best: “ABM delivers the highest return on investment of any strategic B2B marketing approach. Period.” Let’s face it, account-based marketing (ABM) is no longer a trend to test or even pilot—it’s table stakes in 2020. And thanks, in part, to the surge of account-based thought leadership and marketing technology available, B2B marketers are getting better at ABM by the day, meaning they’re also getting better at creating strategies that engage target accounts and developing effective ways to connect the dots between marketing, sales, and customer success.

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Spotlight

VWA Advertising and Marketing

Van Winkle + Associates is a full service marketing and advertising agency headquartered in Atlanta, GA. Founded in 1984, the firm still delivers on the original promise to give clients more bang for their buck by providing strategic marketing solutions in an innovative way that makes every dollar spend like 100. This philosophy has allowed the firm to grow from a strategic consumer packaged goods marketing agency into one of the most creative and successful marketing and advertising agencies in the Southeast.

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