3 LinkedIn Advertising Tips for B2B Demand Generation

Noah thomas | January 16, 2019

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As we've discussed previously in this blog, LinkedIn provides an extraordinary opportunity to get in front of B2B prospects. If you're a B2B company focused on growing revenue, then leveraging LinkedIn has to be a consideration for your marketing plan. LinkedIn’s marketing solutions are one of the most cost-effective ways to get in front of the right B2B audience. While the cost-per-click is higher than other digital advertising channels, the adaptability, targeting criteria, and lead gen forms mean that if you’re applying the platform correctly, your cost per quality lead should be lower than other options.

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LNE Consulting

LNE Consulting (Hollywood, FL) is a privately owned and operated promotional marketing and sales company. We partner with big businesses throughout the United States and execute direct business-to-business campaigns. Our cost-effective strategies are best suited for large service-based companies seeking to supplement their in-house strategies. Our professional and friendly approach to customer acquisition and retention have produced consistent and reliable results for our clients since our launch in 2009. This effective strategy has led to our expansion to over 20 locations throughout the country.

OTHER ARTICLES

How To Optimize ABM With Influencer Marketing

Article | February 17, 2020

According to a new study from ITSMA / ABM Leadership Alliance, 73% of B2B marketers plan to increase ABM budgets in 2020 and 71% saw greater ROI within their ABM efforts compared to their traditional marketing initiatives. There is momentum behind ABM in the B2B marketing world and yet there is still opportunity optimize for effectiveness. Research from Demand Gen Report tells us that 95% of marketers prefer credible content from industry influencers (a 30% YoY increase) and most ABM playbooks include no mention of influencer integration at all. Are B2B brands’ ABM programs leaving performance gains on the table by not considering the impact that influence plays on their target accounts? How can ambitious marketers optimize the performance of their account-based-marketing (ABM) programs? To answer that question, we invite you to join TopRank® Marketing chief executive and co-founder Lee Odden as he explores how influencer marketing can drives optimization of ABM performance, as he presents at the B2B Marketing Exchange 2020 conference on Wednesday, February 26, 2020 at 10:40 a.m. Mountain Time in Scottsdale, Arizona.

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How the right content wins in account-based marketing

Article | April 20, 2020

Account-based marketing (ABM) has been around for long enough now that most companies have either rolled out strategies or are actively exploring their options. Looking at the ABM adoption model produced by the ITSMA, an industry association for technology-based marketing and services, many companies are in the experimentation stage and looking to further refine their initial pilot programs. As you begin to experiment and expand your ABM programs, there are many complexities that you can introduce like content personalization, website personalization, scaling accounts and channels, and additional technology and automation, to name a few.

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How To Get Started With An ABM Pilot?

Article | March 12, 2020

Did your organization recently take the ABM readiness test and discovered that it is an excellent match for Account-based marketing (ABM)? In spite of all the impressive evidence, are you still on the fence about it? Is your organization uncertain about the effectiveness of ABM? All these questions and doubts are valid concerns. There’s no denying the fact that account-based marketing can open the floodgates to sustainable revenue when done correctly. ABM initiatives exceed other marketing investments, according to 87% of ABM marketers. But being plagued by uncertainty about the resources it will take, how much ROI it will generate and what kind of problems it can solve can act as a hurdle.

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5 Reasons to Consider Account-Based Selling

Article | April 1, 2020

What if you could stop chasing leads and focus on selling only to your best, most viable opportunities?It’s possible when you integrate account-based strategies into your marketing and sales efforts. Account-based selling (ABS) could potentially shorten your sales cycles, increase deal size and even boost your customer retention rates.

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Spotlight

LNE Consulting

LNE Consulting (Hollywood, FL) is a privately owned and operated promotional marketing and sales company. We partner with big businesses throughout the United States and execute direct business-to-business campaigns. Our cost-effective strategies are best suited for large service-based companies seeking to supplement their in-house strategies. Our professional and friendly approach to customer acquisition and retention have produced consistent and reliable results for our clients since our launch in 2009. This effective strategy has led to our expansion to over 20 locations throughout the country.

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