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3 Simple Ways to Perfect Your Lead Generation

If you’re a business owner, then you know that there are many different lead generation techniques out there. The strategy that works for one business may not work for the next, and many companies will stick with practices they know instead of taking a chance to try something new. As a result, sales often stagnate or decline. If your lead generation strategy isn’t increasing sales, then it isn’t successful! Not only does learning and testing a new strategy allow your company the opportunity to increase sales, but it also gives you the chance to reflect on which tactics have worked and which ones haven’t, and gain more knowledge on where you can improve for future campaigns. However, with so many lead generation techniques available, it can be a challenge deciding which ones are worth trying for your business. Though there are plenty with the potential to work well for almost every type of company, we’ve broken the list down to 3 simple techniques that stand out from the rest.

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Rise Interactive

Rise Interactive is a digital marketing agency that specializes in digital media, customer experience, and advanced analytics. We serve as a strategic partner for marketing leaders, helping them to make smarter investment decisions grounded in data insights. Leveraging our unique investment management approach, we look at brands’ investments across all digital marketing channels to best allocate budget and maximize ROI.

OTHER ARTICLES
Core ABM

How to Improve ABM Programs with Interactive Content

Article | June 20, 2023

Account-based marketing, also known as ABM, is an effective yet efficient way to seek out high-value leads and close sales. A B2B marketer can align his sales and marketing strategies to break into the industry. However, there’s one thing that needs all the attention from the marketing team- the content. The B2B marketers from around the world are shuffling their budgets to focus more on account-based marketing. As of now, 28% of the budgets were allocated to support account-based marketing. When considering ABM, marketers often jump to the execution part instead of planning, identifying, and targeting the target accounts. Therefore, they fail to understand the critical needs of the clientele. The whole process of connecting with the customers with their accounts goes into vain.

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Buyer Intent Data

Hard Truths and Helpful Tips About Account-Based Marketing (Part 1)

Article | August 23, 2022

Are you thinking about ditching your revenue team’s creaky, ineffective sales approach and embracing ABM … but aren’t sure of what you need to know? You’ve found the right blog post. Today, we’re providing some mind-blowing highlights from a recent webinar hosted by Kerry Cunningham, our Senior Principal of Product Marketing. The webinar unpacked what matters most for launching an effective ABM program and offers actionable tips for sales and marketing teams. It’s well worth a watch. But if you’re short on time, here are some insights. Kerry started the webinar by sharing some hard truths about the state of selling: Hard Truth #1: If They’re a Lead, You May Be Too Late B2B sales used to be all about leads. Even now, many revenue teams lean heavily into the lead-based mindset. But the emergence of Account-Based Marketing brought many revelations to revenue teams, including that account opportunities are far more important than individual leads. When you turn your (obsessive) attention from solo buyers and instead examine the full spectrum of interest or intent that an entire organization is expressing in your solution, you’re able to dramatically increase the quantity and quality of your sales intelligence. Without this analysis, your team won’t be aware that buyers are conducting so much research on their own that by the time your team determines that they’re an early-stage “lead,” they may in fact be much farther down the buyer’s journey than expected. Your team plays catchup after that, putting them at a competitive advantage. Hard Truth #2: B2B Buyers Aren’t Even ‘Buyers’ Anymore These days, buyers are no longer individuals, but rather teams of people. On average, buying teams often include 10 people, Kerry explained. “Not everybody involved in the buying process is going to be sitting at the table at the end of that last meeting when they sign the deal,” Kerry said, “but all of those folks are doing some research.” How big are these teams? From the webinar’s transcript: Kerry: “For bigger deals, there may be as many as 20 or more people involved. And again, all of those folks are having interactions. In fact, Forrester Research did a study recently that showed that on average, post-pandemic, buyers are having 27 interactions each. So when you have 10 people or 20 people, and they’re having 20-something interactions each, that adds up.” But there’s an upside to all this activity, Kerry said. As buyers conduct research, they leave behind digital “breadcrumb trails” or “footprints in the snow” across the internet. Sellers armed with leading account engagement technologies can track, aggregate and de-anonymize these intent signals. ABM tools help them better understand the buyers’ research and buying processes. Hard Truth #3: You Might Deal with Multiple Buying Teams Depending on the scope of your solution’s capabilities, your sellers may contend with more than one buying team. Here’s an example: Let’s say a company is looking for a solution to handle the needs of many departments or divisions. Each division may task its own buyer or buying team to conduct its own research to find solutions that effectively solves its own business problems. If your solution can serve the needs of multiple divisions, your revenue team is in a good position, especially if your team can proactively identify the divisions’ unique needs. (Account engagement platforms do a great job of this.) However, don’t assume that your solution can be everything to every division, Kerry warned. Kerry: “If you sell multiple solutions — say you’re a big tech company and you have three, four, five solutions — you may be selling to multiple buying centers. But those buying centers may not all be great prospects for your solution. So take into account the fact that some of the buying centers inside those specific accounts may or may not be good prospects for you.” Hard Truth #4: Buyers Think They Know Everything About Your Solution (But Actually Don’t) Many buyers believe they can get all the information they need about your solution (and your competitors) exclusively through online research, Kerry said. This is super-convenient for buyers, but sellers can’t fully control the narrative. That leads to big problems. Kerry: “Not all the information that they get is going to be accurate. It certainly may not be how you’d like to present yourself. So one of the things that’s really important is you have to understand how your buyers are finding out about you.” This requires identifying other likely sources of information — such as content from competitors or unreliable analysts — and proactively engaging buyers with data and talking points that counter this misinformation. Conclusion Pivoting to an account-based approach isn’t always easy, especially for revenue teams that are entrenched in a older sales approaches. But making the change to ABM can revolutionize your business, Kerry said. “Within the first year, 6sense clients who take all of these new techniques on board are able to produce substantially better results, bigger deal sizes, better win rates, and even shorter sales cycles,” Kerry said. “This is really the way B2B ought to be done.” We’ve covered a few hard truths in this post, but come back tomorrow for Part 2 of this series. We’ll provide some helpful and actionable ABM tips then.

Read More
Buyer Intent Data

How 6sense’s Embedded CDP Creates Immediate Wins

Article | October 7, 2022

Here’s a (somehow) well-kept secret about ABX: it can create immediate wins for your teams. When you and your teams start laser-focusing on the right prospects and customers — at the right time — it doesn’t take long for the wins to start piling up. Why? A winning ABX strategy will leverage an AI-powered customer data platform (CDP) that has an existing database of critical information such as: What your ideal customer profile (ICP) looks like Accounts you might not know about that are in-market and ready-to-buy The websites, keywords, and topics your buyers research most The signals your buyers give off when they’re ready to buy When you leverage this historical data, it’s like flipping on a spotlight on your most important accounts and everything they’re doing. Let’s look at why a CDP is so important for an ABX strategy and how you can switch your thinking from, “When will I start seeing ROI?” to “How will I capitalize on all of these opportunities?” How CDPs Bolster Your ABX Strategy Pursuing an ABX strategy means fine-tuning your revenue activities (marketing, sales, operations) to target very specific accounts. The critical data you need about those accounts comes from your CDP, which houses all of the interactions you have with your prospects and customers. That information includes: Web pages they visit Webinars they attend Content they download Calls they have with your sales team The CDP ingests all of that data and starts to learn what your typical buyer looks like, the patterns they follow, and what signals they give off when they’re ready to buy. Over time, and with enough data from your interactions, this information becomes very powerful and enables your teams to start honing their strategies. All of your revenue activities become more efficient because you’re reaching the right buyer at the right time. There’s a problem with traditional standalone CDPs, however. They can’t look backwards. They can only begin collecting data once implemented, and therefore take some time to start uncovering patterns and delivering results. But what if you could unlock the CDP-version of a flying DeLorean that empowers you travel into the past and unlock those missing puzzle pieces — without waiting for your CDP to ingest enough data? Win Fast with a CDP Full of Critical Data The key to unlocking fast wins for your ABX strategy is to utilize a CDP with historical first-party and third-party data. Your buyers have searched keywords related to your offerings, attended industry events, and read third-party review sites long before you implement a stand-alone CDP. Why should you have to wait for the platform to catch up and uncover those insights that are hiding in plain sight? 6sense’s embedded CDP grants you instant access to all of the historical data that our AI-powered platform has collected for years. Previously anonymous accounts that have been researching topics that match your offerings A detailed ICP based on real, historical data Insights into which of your prospects are actually in-market and ready-to-buy Clear evidence on which accounts and buyers should be prioritized We call uncovering this information lighting up the Dark Funnel™. When you shine a light on your Dark Funnel™ your teams can immediately start reaping the benefits. It won’t take months or even weeks to get your first wins — within days you can see a positive impact on your pipeline. Your sales team will get leaner and meaner. No need to spend hours trawling through LinkedIn to find the one uncovered gem of a prospect. As soon as you leverage an embedded CDP loaded with historical data, you’ll discover exactly who your next target should be. Your inside sales team can focus on personalizing outreach, not figuring out who to talk to. Your marketing team will begin improving their engagement numbers without increasing their spend. When a Director of Sales at “Ready-to-Buy Corporation” has been performing some under-the-radar research, the marketing team will receive an alert and can start targeting that person with ads that address their specific pain points. Software development company PTC is a good example. It has used 6sense to uncover more than 1,500 net new high-intent accounts that have generated $18 million in pipeline. “With 6sense, our team has driven outbound success by being empowered, motivated, and eager to strategically prospect to the right targets with relevant messaging,” says Brenda Souto, High Velocity Sales Manager at PTC. Conclusion Traditional standalone CDPs help you capture the interactions you have with your prospects and customers. All of this data is very useful to build a focused and efficient ABX strategy. But, a standalone CDP lacks historical data and trends — meaning it can take longer to see wins and ROI. An embedded CDP with a treasure trove of previous interactions, buying signals, and trend data can instantly prioritize your target accounts. Within days your teams will know much more about your buyers and how to target them with the right message at the right time.

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Account Based Data

How Does Buyer Intent Data Boost Sales?

Article | March 14, 2022

Buyer intent data is sourced from either internal or external parties. When combined, it provides a comprehensive picture of how your targets behave online. Internal marketing teams provide first-party intent data through your company's website, automation platforms like CRM, or other in-house applications. Third-party data is gathered from buyer intent data tools. According to a Gartner study, more than 70% of B2B marketers will use third-party intent data to target prospects by the end of 2022. In an interview with Media 7, Laura Goldstone, Director, Communications and Branding Strategy at AdDaptive Intelligence, talked about the importance of correct messaging in sales and marketing once you know your audience. “I think the newest trends revolve around being a strategic resource, aligning marketing and sales, and using analytics to tailor messages to your audiences’ preferences or funnel stages.” Buyer intent data tools provided by intent data providers like Bombora, Slintel, and ZoomInfo collect high-quality intent data to help you identify the accounts that show buyer intent, making it easier for you to understand their requirements and deliver solutions through effective content. Let's find out how intent data can help your ABM strategy by making sales easier. Buyer Intent Data: 5 Impactful Ways It Can Help You Boost Sales Let us look at five benefits of buyer intent data that can help you boost sales: Create Effective Content In ABM marketing, the marketing team supports the sales team by generating qualified leads through effective content that addresses the prospects’ needs. There are more than a billion websites competing for a prospect’s attention. Focusing more on engaging your intended audience than on your search rankings could translate to more sales. This B2B intent data will allow your marketing team to analyze the volume and quality of responses to various online 'triggers' like keywords and social engagement. This way, the marketing team eliminates the guesswork in analytics and content research. B2B intent data can assist your marketing team in its intent-based marketing endeavors. The team can develop hyper-personalized, relevant, and timely content that can be used in your sales process to engage with new leads. Identify Buyer Groups In the B2B domain, multiple decision-makers sign off on purchase decisions. Your key accounts might have buyer groups, and this may pose a problem for your sales strategy. You will need to appeal to multiple personas who will then make unanimous decisions when purchasing your products or services. When combined with accurate, up-to-date contact information, intent data can assist in segmenting the purchasing process into relevant stages. Buying intent is useful not only for tracking and analyzing individual target prospects, but also for tracking and analyzing entire organizations. Overall, sales teams can craft perfect messages for any target persona that crosses their path, thanks to quality intent data. Improve Lead Qualification After your sales and marketing teams have developed an ideal lead generation strategy, you'll want to target leads with purchase intent. The majority of leads generated may not completely align with your ICP (ideal customer profile). If your product or service isn't even remotely relevant to what they're looking for, an automation system that is a part of your ABM services can remove them from your lead list. By delving into their product research activities, using intent data in lead management and outreach helps remove some of these roadblocks. It is critical to have a nurturing system in place and implement a lead scoring process. Intent data reveals where these leads fall within your segmentation, how interested they are in your solutions, and how their purchasing process works, so your effort or time is not wasted. Increase Customer Retention The same buyer intent technology that is used to find new prospects and customers can also be used for customer retention. According to Brain and Company, a 5% increase in customer retention can result in a more than 25% increase in profit. Monitoring intent signals can help you identify when a current customer interacts with a competitor or looks for alternatives to your product. It allows you to engage with them earlier and provides you with another opportunity to maintain your customer relationships. Boost Team Productivity According to HubSpot research, 40% of salespeople say prospecting is the most difficult part of their job. Buyer intent data eliminates prospecting (such as connecting on LinkedIn, getting past the gatekeeper, and sourcing emails), which results in more sales for your company. The most effective buyer intent software solutions can provide not only company-level intent information but also contact information for key decision-makers (all whilst complying with GDPR rules). This means your sales team can get right to the point and use the most up-to-date business intelligence to engage in more conversations with the right prospects. B2B intent data keeps your sales team on top of their game by allowing them to analyze and comprehend prospects on a more granular level. Cloudera Generated over 30 Significant Business Deals Using Intent Data Cloudera, an enterprise management company, harnessed intent data from Bombora and Just Global to run a hyper-targeted account-based marketing strategy across its sales, advertising, and marketing teams. As a result, it generated over thirty significant business deals. Conclusion B2B buyer intent data can help you boost sales by accurately identifying target accounts that show buyer intent. Using buyer intent tools that give clean intent data can help your sales team generate revenue and scale your business. FAQ How does intent data help with sales? With the help of intent data, your sales team can target and qualify leads swiftly and accurately as it provides all the crucial background information on the leads. Accurate targeting translates to more conversions and sales. Where does the intent data come from? Intent data is usually provided by third-party data providers through buyer intent data tools. These tools collect intent data from data-sharing points like B2B websites, media publishers, and other relevant sources. How is intent data beneficial for improving an account-based marketing strategy? With the help of intent data, you can personalize your website, focus on your inbound leads with respect to their engagement with your content, nurture leads with email marketing, and identify prospective customers who haven’t engaged with you yet. These factors can enhance your ABM strategy.

Read More
Core ABM

Top Account-Based Marketing Events for Marketers to Attend in 2023

Article | June 20, 2023

Account-based marketing, also known as ABM, is an effective yet efficient way to seek out high-value leads and close sales. A B2B marketer can align his sales and marketing strategies to break into the industry. However, there’s one thing that needs all the attention from the marketing team- the content. The B2B marketers from around the world are shuffling their budgets to focus more on account-based marketing. As of now, 28% of the budgets were allocated to support account-based marketing. When considering ABM, marketers often jump to the execution part instead of planning, identifying, and targeting the target accounts. Therefore, they fail to understand the critical needs of the clientele. The whole process of connecting with the customers with their accounts goes into vain.

Read More
Buyer Intent Data

Transform Your Business into a Sales Machine with Buyer Intent Data

Article | August 23, 2022

Are you thinking about ditching your revenue team’s creaky, ineffective sales approach and embracing ABM … but aren’t sure of what you need to know? You’ve found the right blog post. Today, we’re providing some mind-blowing highlights from a recent webinar hosted by Kerry Cunningham, our Senior Principal of Product Marketing. The webinar unpacked what matters most for launching an effective ABM program and offers actionable tips for sales and marketing teams. It’s well worth a watch. But if you’re short on time, here are some insights. Kerry started the webinar by sharing some hard truths about the state of selling: Hard Truth #1: If They’re a Lead, You May Be Too Late B2B sales used to be all about leads. Even now, many revenue teams lean heavily into the lead-based mindset. But the emergence of Account-Based Marketing brought many revelations to revenue teams, including that account opportunities are far more important than individual leads. When you turn your (obsessive) attention from solo buyers and instead examine the full spectrum of interest or intent that an entire organization is expressing in your solution, you’re able to dramatically increase the quantity and quality of your sales intelligence. Without this analysis, your team won’t be aware that buyers are conducting so much research on their own that by the time your team determines that they’re an early-stage “lead,” they may in fact be much farther down the buyer’s journey than expected. Your team plays catchup after that, putting them at a competitive advantage. Hard Truth #2: B2B Buyers Aren’t Even ‘Buyers’ Anymore These days, buyers are no longer individuals, but rather teams of people. On average, buying teams often include 10 people, Kerry explained. “Not everybody involved in the buying process is going to be sitting at the table at the end of that last meeting when they sign the deal,” Kerry said, “but all of those folks are doing some research.” How big are these teams? From the webinar’s transcript: Kerry: “For bigger deals, there may be as many as 20 or more people involved. And again, all of those folks are having interactions. In fact, Forrester Research did a study recently that showed that on average, post-pandemic, buyers are having 27 interactions each. So when you have 10 people or 20 people, and they’re having 20-something interactions each, that adds up.” But there’s an upside to all this activity, Kerry said. As buyers conduct research, they leave behind digital “breadcrumb trails” or “footprints in the snow” across the internet. Sellers armed with leading account engagement technologies can track, aggregate and de-anonymize these intent signals. ABM tools help them better understand the buyers’ research and buying processes. Hard Truth #3: You Might Deal with Multiple Buying Teams Depending on the scope of your solution’s capabilities, your sellers may contend with more than one buying team. Here’s an example: Let’s say a company is looking for a solution to handle the needs of many departments or divisions. Each division may task its own buyer or buying team to conduct its own research to find solutions that effectively solves its own business problems. If your solution can serve the needs of multiple divisions, your revenue team is in a good position, especially if your team can proactively identify the divisions’ unique needs. (Account engagement platforms do a great job of this.) However, don’t assume that your solution can be everything to every division, Kerry warned. Kerry: “If you sell multiple solutions — say you’re a big tech company and you have three, four, five solutions — you may be selling to multiple buying centers. But those buying centers may not all be great prospects for your solution. So take into account the fact that some of the buying centers inside those specific accounts may or may not be good prospects for you.” Hard Truth #4: Buyers Think They Know Everything About Your Solution (But Actually Don’t) Many buyers believe they can get all the information they need about your solution (and your competitors) exclusively through online research, Kerry said. This is super-convenient for buyers, but sellers can’t fully control the narrative. That leads to big problems. Kerry: “Not all the information that they get is going to be accurate. It certainly may not be how you’d like to present yourself. So one of the things that’s really important is you have to understand how your buyers are finding out about you.” This requires identifying other likely sources of information — such as content from competitors or unreliable analysts — and proactively engaging buyers with data and talking points that counter this misinformation. Conclusion Pivoting to an account-based approach isn’t always easy, especially for revenue teams that are entrenched in a older sales approaches. But making the change to ABM can revolutionize your business, Kerry said. “Within the first year, 6sense clients who take all of these new techniques on board are able to produce substantially better results, bigger deal sizes, better win rates, and even shorter sales cycles,” Kerry said. “This is really the way B2B ought to be done.” We’ve covered a few hard truths in this post, but come back tomorrow for Part 2 of this series. We’ll provide some helpful and actionable ABM tips then.

Read More
Buyer Intent Data

Intent Marketing: Removing Guesswork Out of Marketing

Article | October 7, 2022

Here’s a (somehow) well-kept secret about ABX: it can create immediate wins for your teams. When you and your teams start laser-focusing on the right prospects and customers — at the right time — it doesn’t take long for the wins to start piling up. Why? A winning ABX strategy will leverage an AI-powered customer data platform (CDP) that has an existing database of critical information such as: What your ideal customer profile (ICP) looks like Accounts you might not know about that are in-market and ready-to-buy The websites, keywords, and topics your buyers research most The signals your buyers give off when they’re ready to buy When you leverage this historical data, it’s like flipping on a spotlight on your most important accounts and everything they’re doing. Let’s look at why a CDP is so important for an ABX strategy and how you can switch your thinking from, “When will I start seeing ROI?” to “How will I capitalize on all of these opportunities?” How CDPs Bolster Your ABX Strategy Pursuing an ABX strategy means fine-tuning your revenue activities (marketing, sales, operations) to target very specific accounts. The critical data you need about those accounts comes from your CDP, which houses all of the interactions you have with your prospects and customers. That information includes: Web pages they visit Webinars they attend Content they download Calls they have with your sales team The CDP ingests all of that data and starts to learn what your typical buyer looks like, the patterns they follow, and what signals they give off when they’re ready to buy. Over time, and with enough data from your interactions, this information becomes very powerful and enables your teams to start honing their strategies. All of your revenue activities become more efficient because you’re reaching the right buyer at the right time. There’s a problem with traditional standalone CDPs, however. They can’t look backwards. They can only begin collecting data once implemented, and therefore take some time to start uncovering patterns and delivering results. But what if you could unlock the CDP-version of a flying DeLorean that empowers you travel into the past and unlock those missing puzzle pieces — without waiting for your CDP to ingest enough data? Win Fast with a CDP Full of Critical Data The key to unlocking fast wins for your ABX strategy is to utilize a CDP with historical first-party and third-party data. Your buyers have searched keywords related to your offerings, attended industry events, and read third-party review sites long before you implement a stand-alone CDP. Why should you have to wait for the platform to catch up and uncover those insights that are hiding in plain sight? 6sense’s embedded CDP grants you instant access to all of the historical data that our AI-powered platform has collected for years. Previously anonymous accounts that have been researching topics that match your offerings A detailed ICP based on real, historical data Insights into which of your prospects are actually in-market and ready-to-buy Clear evidence on which accounts and buyers should be prioritized We call uncovering this information lighting up the Dark Funnel™. When you shine a light on your Dark Funnel™ your teams can immediately start reaping the benefits. It won’t take months or even weeks to get your first wins — within days you can see a positive impact on your pipeline. Your sales team will get leaner and meaner. No need to spend hours trawling through LinkedIn to find the one uncovered gem of a prospect. As soon as you leverage an embedded CDP loaded with historical data, you’ll discover exactly who your next target should be. Your inside sales team can focus on personalizing outreach, not figuring out who to talk to. Your marketing team will begin improving their engagement numbers without increasing their spend. When a Director of Sales at “Ready-to-Buy Corporation” has been performing some under-the-radar research, the marketing team will receive an alert and can start targeting that person with ads that address their specific pain points. Software development company PTC is a good example. It has used 6sense to uncover more than 1,500 net new high-intent accounts that have generated $18 million in pipeline. “With 6sense, our team has driven outbound success by being empowered, motivated, and eager to strategically prospect to the right targets with relevant messaging,” says Brenda Souto, High Velocity Sales Manager at PTC. Conclusion Traditional standalone CDPs help you capture the interactions you have with your prospects and customers. All of this data is very useful to build a focused and efficient ABX strategy. But, a standalone CDP lacks historical data and trends — meaning it can take longer to see wins and ROI. An embedded CDP with a treasure trove of previous interactions, buying signals, and trend data can instantly prioritize your target accounts. Within days your teams will know much more about your buyers and how to target them with the right message at the right time.

Read More
Account Based Data

How Does Buyer Intent Data Boost Sales?

Article | March 14, 2022

Buyer intent data is sourced from either internal or external parties. When combined, it provides a comprehensive picture of how your targets behave online. Internal marketing teams provide first-party intent data through your company's website, automation platforms like CRM, or other in-house applications. Third-party data is gathered from buyer intent data tools. According to a Gartner study, more than 70% of B2B marketers will use third-party intent data to target prospects by the end of 2022. In an interview with Media 7, Laura Goldstone, Director, Communications and Branding Strategy at AdDaptive Intelligence, talked about the importance of correct messaging in sales and marketing once you know your audience. “I think the newest trends revolve around being a strategic resource, aligning marketing and sales, and using analytics to tailor messages to your audiences’ preferences or funnel stages.” Buyer intent data tools provided by intent data providers like Bombora, Slintel, and ZoomInfo collect high-quality intent data to help you identify the accounts that show buyer intent, making it easier for you to understand their requirements and deliver solutions through effective content. Let's find out how intent data can help your ABM strategy by making sales easier. Buyer Intent Data: 5 Impactful Ways It Can Help You Boost Sales Let us look at five benefits of buyer intent data that can help you boost sales: Create Effective Content In ABM marketing, the marketing team supports the sales team by generating qualified leads through effective content that addresses the prospects’ needs. There are more than a billion websites competing for a prospect’s attention. Focusing more on engaging your intended audience than on your search rankings could translate to more sales. This B2B intent data will allow your marketing team to analyze the volume and quality of responses to various online 'triggers' like keywords and social engagement. This way, the marketing team eliminates the guesswork in analytics and content research. B2B intent data can assist your marketing team in its intent-based marketing endeavors. The team can develop hyper-personalized, relevant, and timely content that can be used in your sales process to engage with new leads. Identify Buyer Groups In the B2B domain, multiple decision-makers sign off on purchase decisions. Your key accounts might have buyer groups, and this may pose a problem for your sales strategy. You will need to appeal to multiple personas who will then make unanimous decisions when purchasing your products or services. When combined with accurate, up-to-date contact information, intent data can assist in segmenting the purchasing process into relevant stages. Buying intent is useful not only for tracking and analyzing individual target prospects, but also for tracking and analyzing entire organizations. Overall, sales teams can craft perfect messages for any target persona that crosses their path, thanks to quality intent data. Improve Lead Qualification After your sales and marketing teams have developed an ideal lead generation strategy, you'll want to target leads with purchase intent. The majority of leads generated may not completely align with your ICP (ideal customer profile). If your product or service isn't even remotely relevant to what they're looking for, an automation system that is a part of your ABM services can remove them from your lead list. By delving into their product research activities, using intent data in lead management and outreach helps remove some of these roadblocks. It is critical to have a nurturing system in place and implement a lead scoring process. Intent data reveals where these leads fall within your segmentation, how interested they are in your solutions, and how their purchasing process works, so your effort or time is not wasted. Increase Customer Retention The same buyer intent technology that is used to find new prospects and customers can also be used for customer retention. According to Brain and Company, a 5% increase in customer retention can result in a more than 25% increase in profit. Monitoring intent signals can help you identify when a current customer interacts with a competitor or looks for alternatives to your product. It allows you to engage with them earlier and provides you with another opportunity to maintain your customer relationships. Boost Team Productivity According to HubSpot research, 40% of salespeople say prospecting is the most difficult part of their job. Buyer intent data eliminates prospecting (such as connecting on LinkedIn, getting past the gatekeeper, and sourcing emails), which results in more sales for your company. The most effective buyer intent software solutions can provide not only company-level intent information but also contact information for key decision-makers (all whilst complying with GDPR rules). This means your sales team can get right to the point and use the most up-to-date business intelligence to engage in more conversations with the right prospects. B2B intent data keeps your sales team on top of their game by allowing them to analyze and comprehend prospects on a more granular level. Cloudera Generated over 30 Significant Business Deals Using Intent Data Cloudera, an enterprise management company, harnessed intent data from Bombora and Just Global to run a hyper-targeted account-based marketing strategy across its sales, advertising, and marketing teams. As a result, it generated over thirty significant business deals. Conclusion B2B buyer intent data can help you boost sales by accurately identifying target accounts that show buyer intent. Using buyer intent tools that give clean intent data can help your sales team generate revenue and scale your business. FAQ How does intent data help with sales? With the help of intent data, your sales team can target and qualify leads swiftly and accurately as it provides all the crucial background information on the leads. Accurate targeting translates to more conversions and sales. Where does the intent data come from? Intent data is usually provided by third-party data providers through buyer intent data tools. These tools collect intent data from data-sharing points like B2B websites, media publishers, and other relevant sources. How is intent data beneficial for improving an account-based marketing strategy? With the help of intent data, you can personalize your website, focus on your inbound leads with respect to their engagement with your content, nurture leads with email marketing, and identify prospective customers who haven’t engaged with you yet. These factors can enhance your ABM strategy.

Read More
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Rise Interactive

Rise Interactive is a digital marketing agency that specializes in digital media, customer experience, and advanced analytics. We serve as a strategic partner for marketing leaders, helping them to make smarter investment decisions grounded in data insights. Leveraging our unique investment management approach, we look at brands’ investments across all digital marketing channels to best allocate budget and maximize ROI.

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Banzai Executes LOI to Acquire Top Rated Lead Generation Platform, IGLeads

GlobeNewswire | January 08, 2024

Banzai International, Inc. (NASDAQ: BNZI) (“Banzai” or the “Company”), a leading marketing technology company that provides essential marketing and sales solutions, today announced that it has signed a non-binding letter of intent (the “LOI”) to acquire IGLeads, a cutting-edge automated lead generation platform. Unlike competitive products that rely on firmographic data, IGLeads uses search criteria leading to 100% verified, targeted lead generation. With the proposed strategic acquisition of IGLeads, Banzai would be poised to significantly enhance its audience acquisition services, executing its strategic commitment to acquiring best-in-class, data-focused products that serve marketers everywhere. IGLeads stands out as a top-rated lead generation solution that uses search criteria, rather than firmographic filters, to extract valuable contact data from the most extensive public databases and leading social media platforms, all in one interface. IGLeads enables marketers to construct qualified, target audiences based on intent signals such as conversation topics and interests, rather than traditional firmographic filters. “IGLeads has built a unique way to deliver verified target audiences based on interest, intent, and social engagement versus traditional firmographics. IGLeads is well suited for Banzai’s customers, and we’re excited to have a chance to integrate its capabilities into our other offerings,” said Joe Davy, CEO and Founder of Banzai. “Brandon has built an efficient, profitable, and high-growth business. We’re excited to take it forward to the next stage of growth.” Compelling Strategic and Financial Benefits Profitable growth business: IGLeads is a highly profitable, rapidly growing business that Banzai can leverage to drive additional scale and acquisition opportunities. Complementary product offering: Banzai intends to integrate IGLeads’ all-in-one lead generation platform to better serve existing customers with cross-sell opportunities. Highly rated: IGLeads has close to 1,000 customers and is one of the top-user-rated lead generation solutions with a 4.7 star rating on TrustPilot. Brandon King, CEO and Founder of IGLeads commented: “Getting IGLeads to this point is a testament to the hard work and success of our team, and we believe IGLeads would be a notable addition to the Banzai platform and to Banzai’s customers. We are excited to pursue an opportunity to join Banzai and support the progression of their award-winning innovation initiatives that are working to democratize data in the MarTech space.” About Banzai Banzai is a marketing technology company that provides essential marketing and sales solutions for businesses of all sizes. On a mission to help their customers achieve their mission, Banzai enables companies of all sizes to target, engage, and measure both new and existing customers more effectively. Banzai customers include Square, Hewlett Packard Enterprise, Thermo Fisher Scientific, Thinkific, Doodle and ActiveCampaign, among thousands of others. Learn more at www.banzai.io. For investors, please visit https://ir.banzai.io/ About IGLeads IGLeads.io, established in 2021, provides innovative solutions in social media and B2B scraping across multiple platforms, offering an efficient lead generation service without the need for logins or proxies. Our team of experts is committed to excellence, customer satisfaction, and integrity. We pride ourselves on staying ahead of industry trends and adapting to meet our clients' diverse needs in the Technology SaaS sector. As a leader in this field, we offer tailored support for businesses of all sizes, aiming to drive success and growth through effective lead generation.

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Account Management

Seismic Releases The State of AI in Enablement: 2023 Report, Finds AI Supercharges GTM Efforts and Improves Customer Satisfaction, Despite Hurdles

Business Wire | October 20, 2023

Seismic, the global leader in enablement, today released the findings of The State of AI in Enablement: 2023 Report. More than 600 full-time employees in a sales, enablement, or customer success role at the management level or above in the United States were surveyed, with findings indicating AI-powered enablement technology is a game changer for businesses looking to quickly and efficiently drive revenue growth as they continue to weather the economic storm. The report found that go-to-market (GTM) leaders expect investments in AI to pay off in dividends, as 85% of respondents believe the fusion of AI and GTM strategy will lead to revenue growth for their organization. Among this group, leaders predict an average of 23% growth will be directly attributed to AI utilization over the next five years. The report also found that the majority of GTM leaders use enablement technology, and of those, 84% say that it’s mission-critical to achieving revenue goals. So it comes as no surprise that 89% of those who use the technology already have plans to further invest in 2024. These leaders anticipate enablement budgets to increase by 19% next year – a decision they largely attributed to the significant advancements in AI. What’s more: 93% agree that advancements in AI – and specifically the ways they can bolster enablement efforts – are a major driver for their company’s increasing investment in enablement technology going into next year. However, the impact will not be immediate – overcoming challenges, driving adoption of new tech, and seeing results takes time. Over half (66%) of GTM leaders who have deployed AI tools report that they encountered initial hurdles before eventually realizing positive outcomes. Notably, 51% say that implementation and adoption are their greatest areas of concern in regards to using AI in enablement, which is why enablement tools like Seismic are critical to help facilitate seamless integration within a business’s revenue operations. But these hurdles certainly haven't prevented the march toward progress, with 83% reporting they would like to deploy more AI solutions for their team within the next 12 months. The past year has been wrought with market challenges, which makes AI-powered enablement technology more crucial for business success than ever before, said Doug Winter, CEO and cofounder, Seismic. The proof is in the pudding: When an organization's enablement efforts are streamlined with AI technology, it drives greater GTM efficiency, operational optimization, and better buyer experiences – all of which translate into a stronger bottom line. At Seismic, we are leading the charge to define the future of AI-powered enablement and look forward to working closely with our customers and partners on this endeavor. Additional key report findings include In 2024, a significant majority (93%) of GTM leaders who intend to boost their investment in enablement technology attribute their decision to the significant advancements in AI In fact, over half (54%) of GTM leaders say their organization already uses AI-powered tools for sales enablement The three top functions that GTM leaders are leveraging AI-powered enablement tools for are: 53% use it for content analytics 50% use it for content distribution 48% use it for learning and coaching And businesses are reaping the benefits: 91% of those who have implemented AI tools say that their company has noted an increase in customer satisfaction since implementing AI into their enablement processes However, implementation of AI technology takes time and does not come without challenges. Of those who faced challenges, 54% report integration issues, 41% report a lack of understanding, and 34% report security or privacy concerns That said, the data is clear: the benefits far outweigh the challenges 63% of GTM leaders believe that AI is the primary force behind evolving customer experiences today 73% believe that companies that fail to effectively incorporate AI into their GTM processes will fall behind their competitors within the next three years About Seismic Seismic is the global leader in enablement, helping organizations engage customers, enable teams, and ignite revenue growth. The Seismic Enablement CloudTM is the most powerful, unified enablement platform that equips customer-facing teams with the right skills, content, tools, and insights to grow and win. From the world’s largest enterprises to startups and small businesses, more than 2,000 organizations around the globe trust Seismic for their enablement needs. Seismic is headquartered in San Diego with offices across North America, Europe, and Australia.

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Buyer Intent Data

DemandScience Products Earn a Record 53 Awards in Fall 2023 G2 Reports

GlobeNewswire | October 20, 2023

DemandScience, a leading AI-powered B2B demand generation company that accelerates global growth for its clients, today announced that the company’s products earned a total of 53 awards in G2’s Fall 2023 Reports. Receiving 53 awards from G2’s recognition program is a new record for DemandScience. Highlights include: three Fastest Implementation awards, three Easiest To Do Business With awards, five Momentum Leader awards, and 42 G2 Grid® Report Leader and High Performer awards. At DemandScience, one of our most important goals is to forge trusted partnerships with our clients. Our global team works hard every day to achieve this by providing B2B enterprise organizations with innovative AI-powered marketing solutions that help them tackle complex demand generation problems, exceed their goals and realize a quantifiable return on their investments, said Peter Cannone, Chair and CEO of DemandScience. Since G2 awards are based on verified reviews from real users, being recognized with these awards is a meaningful validation of our approach, the effectiveness of our solutions, and our ability to help clients succeed. In addition to earning more G2 Fall 2023 awards than in any previous quarter, DemandScience won around the world, including the Americas, EMEA, and APAC. News of DemandScience’s G2 wins follows the company’s recent announcement that it is one of only 143 companies in history to be named to the Inc. 5000 list of the fastest-growing private companies for ten consecutive years. Highlights of verified customer reviews of DemandScience on the G2 platform: “Amazing Customer Experience.”“DemandScience has been incredibly helpful in connecting our TAL (Target Account List) to our content syndication efforts. We have unlocked an entirely new channel to support our Sales team in driving business…” “Top Performing Content Syndication Vendor.”“DemandScience drives high ROI for our content syndication program, drive(s) high quality leads and are flexible...” “Great Platform for Lead Generation.”“Klarity is a very accurate platform designed by DemandScience. It really helps our team of Appointment Setters find the most accurate information for leads and contacts... it has increased the effectiveness of our team's success.” DemandScience’s Content Syndication, ABM Display and B2B Intent Data products won 24 awards: Award Report Easiest To Do Business With Easiest To Do Business With Easiest To Do Business With Leader Leader Leader Leader Leader Leader Leader Leader Leader Leader Leader Leader Momentum Leader Momentum Leader Momentum Leader Momentum Leader High Performer High Performer High Performer High Performer High Performer Relationship Index for Enterprise Account-Based Web and Content Experiences Relationship Index for Enterprise Account-Based Advertising Relationship Index for Mid-Market Buyer Intent Data Providers Grid Report for Lead Capture Enterprise Grid Report for Lead Capture Mid-Market Grid Report for Lead Capture Small-Business Grid Report for Lead Capture Americas Regional Grid Report for Lead Capture Enterprise Americas Regional Grid Report for Lead Capture Mid-Market Americas Regional Grid Report for Lead Capture Small-Business Americas Grid Report for Lead Capture EMEA Regional Grid Report for Lead Capture Europe Regional Grid Report for Lead Capture Mid-Market Europe Regional Grid Report for Lead Capture UK Regional Grid Report for Lead Capture Momentum Grid Report for Lead Capture Momentum Grid Report for Account-Based Web and Content Experiences Momentum Grid Report for Account-Based Advertising Momentum Grid Report for Buyer Intent Data Providers Grid Report for Buyer Intent Data Providers Mid-Market Grid Report for Buyer Intent Data Providers Americas Regional Grid Report for Account-Based Web and Content Experiences Americas Regional Grid Report for Buyer Intent Data Providers Mid-Market Americas Regional Grid Report for Buyer Intent Data Providers Klarity by DemandScience, the company’s B2B marketing and sales account intelligence tool for building, sharing, and prioritizing contact lists has won 29 awards: Award Report Fastest Implementation Implementation Index for Small-Business Marketing Account Intelligence Fastest Implementation Implementation Index for Small-Business Lead Intelligence Fastest Implementation Implementation Index for Small-Business Sales Intelligence Momentum Leader Momentum Grid Report for Marketing Account Intelligence High Performer Small-Business Grid Report for Sales Intelligence High Performer Small-Business Grid Report for Marketing Account Intelligence High Performer Americas Regional Grid Report for Lead Intelligence High Performer Americas Regional Grid Report for Sales Intelligence High Performer Americas Regional Grid Report for Lead Mining High Performer EMEA Regional Grid Report for Lead Intelligence High Performer EMEA Regional Grid Report for Sales Intelligence High Performer Europe Regional Grid Report for Lead Intelligence High Performer Europe Regional Grid Report for Sales Intelligence High Performer UK Regional Grid Report for Marketing Account Intelligence High Performer UK Regional Grid Report for Lead Intelligence High Performer UK Regional Grid Report for Sales Intelligence High Performer Asia Regional Grid Report for Marketing Account Intelligence High Performer India Regional Grid Report for Marketing Account Intelligence High Performer Mid-Market Americas Grid Report for Marketing Account Intelligence High Performer Mid-Market Americas Grid Report for Sales Intelligence High Performer Mid-Market EMEA Regional Grid Report for Sales Intelligence High Performer Small-Business Americas Regional Grid Report for Lead Intelligence High Performer Small-Business Americas Regional Grid Report for Sales Intelligence High Performer Small-Business EMEA Regional Grid Report for Lead Intelligence High Performer Small-Business EMEA Regional Grid Report for Sales Intelligence High Performer Small-Business Europe Regional Grid Report for Lead Intelligence High Performer Small-Business Europe Regional Grid Report for Sales Intelligence High Performer Small-Business UK Regional Grid Report for Sales Intelligence “Rankings on G2 reports are based on data provided to us by real software buyers,” explained Sara Rossio, Chief Product Officer at G2. “Potential buyers know they can trust these insights when researching and selecting software because they’re rooted in vetted, verified, and authentic reviews.” G2 is one of the world’s largest and most trusted software marketplaces. About DemandScience DemandScience is the premier AI-powered, B2B demand generation company accelerating global growth for our clients. The DemandScience intelligence platform empowers B2B organizations to swiftly identify the right accounts and target in-market buyers with precision. By combining groundbreaking technologies and AI innovation, the company ensures timely delivery of accurate data, intelligence, and insights, adding value to the end-to-end journey from initial engagement to conversion. Founded in 2012, DemandScience provides 1,500 global customers with superior marketing solutions, B2B data, and leads. With a team of 600+ employees across operations in seven countries, DemandScience is certified as a Great Place To Work, named #5 on Fortune Magazine’s 2022 list of the Best Workplaces in Advertising & Marketing, and one of only 143 companies in history to be named to the Inc. 5000 for 10 consecutive years. For further insights on why DemandScience stands at the forefront of transformative demand generation, visit demandscience.com and connect on LinkedIn, X, Facebook, and Instagram. About G2 G2 is the world's largest and most trusted software marketplace. More than 60 million people annually — including employees at all of the FORTUNE 500 — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation, manage their software spend, and grow their business – including Salesforce, HubSpot, Zoom, and Adobe. To learn more about where you go for software, visit www.g2.com.

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Account Based Data

Banzai Executes LOI to Acquire Top Rated Lead Generation Platform, IGLeads

GlobeNewswire | January 08, 2024

Banzai International, Inc. (NASDAQ: BNZI) (“Banzai” or the “Company”), a leading marketing technology company that provides essential marketing and sales solutions, today announced that it has signed a non-binding letter of intent (the “LOI”) to acquire IGLeads, a cutting-edge automated lead generation platform. Unlike competitive products that rely on firmographic data, IGLeads uses search criteria leading to 100% verified, targeted lead generation. With the proposed strategic acquisition of IGLeads, Banzai would be poised to significantly enhance its audience acquisition services, executing its strategic commitment to acquiring best-in-class, data-focused products that serve marketers everywhere. IGLeads stands out as a top-rated lead generation solution that uses search criteria, rather than firmographic filters, to extract valuable contact data from the most extensive public databases and leading social media platforms, all in one interface. IGLeads enables marketers to construct qualified, target audiences based on intent signals such as conversation topics and interests, rather than traditional firmographic filters. “IGLeads has built a unique way to deliver verified target audiences based on interest, intent, and social engagement versus traditional firmographics. IGLeads is well suited for Banzai’s customers, and we’re excited to have a chance to integrate its capabilities into our other offerings,” said Joe Davy, CEO and Founder of Banzai. “Brandon has built an efficient, profitable, and high-growth business. We’re excited to take it forward to the next stage of growth.” Compelling Strategic and Financial Benefits Profitable growth business: IGLeads is a highly profitable, rapidly growing business that Banzai can leverage to drive additional scale and acquisition opportunities. Complementary product offering: Banzai intends to integrate IGLeads’ all-in-one lead generation platform to better serve existing customers with cross-sell opportunities. Highly rated: IGLeads has close to 1,000 customers and is one of the top-user-rated lead generation solutions with a 4.7 star rating on TrustPilot. Brandon King, CEO and Founder of IGLeads commented: “Getting IGLeads to this point is a testament to the hard work and success of our team, and we believe IGLeads would be a notable addition to the Banzai platform and to Banzai’s customers. We are excited to pursue an opportunity to join Banzai and support the progression of their award-winning innovation initiatives that are working to democratize data in the MarTech space.” About Banzai Banzai is a marketing technology company that provides essential marketing and sales solutions for businesses of all sizes. On a mission to help their customers achieve their mission, Banzai enables companies of all sizes to target, engage, and measure both new and existing customers more effectively. Banzai customers include Square, Hewlett Packard Enterprise, Thermo Fisher Scientific, Thinkific, Doodle and ActiveCampaign, among thousands of others. Learn more at www.banzai.io. For investors, please visit https://ir.banzai.io/ About IGLeads IGLeads.io, established in 2021, provides innovative solutions in social media and B2B scraping across multiple platforms, offering an efficient lead generation service without the need for logins or proxies. Our team of experts is committed to excellence, customer satisfaction, and integrity. We pride ourselves on staying ahead of industry trends and adapting to meet our clients' diverse needs in the Technology SaaS sector. As a leader in this field, we offer tailored support for businesses of all sizes, aiming to drive success and growth through effective lead generation.

Read More

Account Management

Seismic Releases The State of AI in Enablement: 2023 Report, Finds AI Supercharges GTM Efforts and Improves Customer Satisfaction, Despite Hurdles

Business Wire | October 20, 2023

Seismic, the global leader in enablement, today released the findings of The State of AI in Enablement: 2023 Report. More than 600 full-time employees in a sales, enablement, or customer success role at the management level or above in the United States were surveyed, with findings indicating AI-powered enablement technology is a game changer for businesses looking to quickly and efficiently drive revenue growth as they continue to weather the economic storm. The report found that go-to-market (GTM) leaders expect investments in AI to pay off in dividends, as 85% of respondents believe the fusion of AI and GTM strategy will lead to revenue growth for their organization. Among this group, leaders predict an average of 23% growth will be directly attributed to AI utilization over the next five years. The report also found that the majority of GTM leaders use enablement technology, and of those, 84% say that it’s mission-critical to achieving revenue goals. So it comes as no surprise that 89% of those who use the technology already have plans to further invest in 2024. These leaders anticipate enablement budgets to increase by 19% next year – a decision they largely attributed to the significant advancements in AI. What’s more: 93% agree that advancements in AI – and specifically the ways they can bolster enablement efforts – are a major driver for their company’s increasing investment in enablement technology going into next year. However, the impact will not be immediate – overcoming challenges, driving adoption of new tech, and seeing results takes time. Over half (66%) of GTM leaders who have deployed AI tools report that they encountered initial hurdles before eventually realizing positive outcomes. Notably, 51% say that implementation and adoption are their greatest areas of concern in regards to using AI in enablement, which is why enablement tools like Seismic are critical to help facilitate seamless integration within a business’s revenue operations. But these hurdles certainly haven't prevented the march toward progress, with 83% reporting they would like to deploy more AI solutions for their team within the next 12 months. The past year has been wrought with market challenges, which makes AI-powered enablement technology more crucial for business success than ever before, said Doug Winter, CEO and cofounder, Seismic. The proof is in the pudding: When an organization's enablement efforts are streamlined with AI technology, it drives greater GTM efficiency, operational optimization, and better buyer experiences – all of which translate into a stronger bottom line. At Seismic, we are leading the charge to define the future of AI-powered enablement and look forward to working closely with our customers and partners on this endeavor. Additional key report findings include In 2024, a significant majority (93%) of GTM leaders who intend to boost their investment in enablement technology attribute their decision to the significant advancements in AI In fact, over half (54%) of GTM leaders say their organization already uses AI-powered tools for sales enablement The three top functions that GTM leaders are leveraging AI-powered enablement tools for are: 53% use it for content analytics 50% use it for content distribution 48% use it for learning and coaching And businesses are reaping the benefits: 91% of those who have implemented AI tools say that their company has noted an increase in customer satisfaction since implementing AI into their enablement processes However, implementation of AI technology takes time and does not come without challenges. Of those who faced challenges, 54% report integration issues, 41% report a lack of understanding, and 34% report security or privacy concerns That said, the data is clear: the benefits far outweigh the challenges 63% of GTM leaders believe that AI is the primary force behind evolving customer experiences today 73% believe that companies that fail to effectively incorporate AI into their GTM processes will fall behind their competitors within the next three years About Seismic Seismic is the global leader in enablement, helping organizations engage customers, enable teams, and ignite revenue growth. The Seismic Enablement CloudTM is the most powerful, unified enablement platform that equips customer-facing teams with the right skills, content, tools, and insights to grow and win. From the world’s largest enterprises to startups and small businesses, more than 2,000 organizations around the globe trust Seismic for their enablement needs. Seismic is headquartered in San Diego with offices across North America, Europe, and Australia.

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Buyer Intent Data

DemandScience Products Earn a Record 53 Awards in Fall 2023 G2 Reports

GlobeNewswire | October 20, 2023

DemandScience, a leading AI-powered B2B demand generation company that accelerates global growth for its clients, today announced that the company’s products earned a total of 53 awards in G2’s Fall 2023 Reports. Receiving 53 awards from G2’s recognition program is a new record for DemandScience. Highlights include: three Fastest Implementation awards, three Easiest To Do Business With awards, five Momentum Leader awards, and 42 G2 Grid® Report Leader and High Performer awards. At DemandScience, one of our most important goals is to forge trusted partnerships with our clients. Our global team works hard every day to achieve this by providing B2B enterprise organizations with innovative AI-powered marketing solutions that help them tackle complex demand generation problems, exceed their goals and realize a quantifiable return on their investments, said Peter Cannone, Chair and CEO of DemandScience. Since G2 awards are based on verified reviews from real users, being recognized with these awards is a meaningful validation of our approach, the effectiveness of our solutions, and our ability to help clients succeed. In addition to earning more G2 Fall 2023 awards than in any previous quarter, DemandScience won around the world, including the Americas, EMEA, and APAC. News of DemandScience’s G2 wins follows the company’s recent announcement that it is one of only 143 companies in history to be named to the Inc. 5000 list of the fastest-growing private companies for ten consecutive years. Highlights of verified customer reviews of DemandScience on the G2 platform: “Amazing Customer Experience.”“DemandScience has been incredibly helpful in connecting our TAL (Target Account List) to our content syndication efforts. We have unlocked an entirely new channel to support our Sales team in driving business…” “Top Performing Content Syndication Vendor.”“DemandScience drives high ROI for our content syndication program, drive(s) high quality leads and are flexible...” “Great Platform for Lead Generation.”“Klarity is a very accurate platform designed by DemandScience. It really helps our team of Appointment Setters find the most accurate information for leads and contacts... it has increased the effectiveness of our team's success.” DemandScience’s Content Syndication, ABM Display and B2B Intent Data products won 24 awards: Award Report Easiest To Do Business With Easiest To Do Business With Easiest To Do Business With Leader Leader Leader Leader Leader Leader Leader Leader Leader Leader Leader Leader Momentum Leader Momentum Leader Momentum Leader Momentum Leader High Performer High Performer High Performer High Performer High Performer Relationship Index for Enterprise Account-Based Web and Content Experiences Relationship Index for Enterprise Account-Based Advertising Relationship Index for Mid-Market Buyer Intent Data Providers Grid Report for Lead Capture Enterprise Grid Report for Lead Capture Mid-Market Grid Report for Lead Capture Small-Business Grid Report for Lead Capture Americas Regional Grid Report for Lead Capture Enterprise Americas Regional Grid Report for Lead Capture Mid-Market Americas Regional Grid Report for Lead Capture Small-Business Americas Grid Report for Lead Capture EMEA Regional Grid Report for Lead Capture Europe Regional Grid Report for Lead Capture Mid-Market Europe Regional Grid Report for Lead Capture UK Regional Grid Report for Lead Capture Momentum Grid Report for Lead Capture Momentum Grid Report for Account-Based Web and Content Experiences Momentum Grid Report for Account-Based Advertising Momentum Grid Report for Buyer Intent Data Providers Grid Report for Buyer Intent Data Providers Mid-Market Grid Report for Buyer Intent Data Providers Americas Regional Grid Report for Account-Based Web and Content Experiences Americas Regional Grid Report for Buyer Intent Data Providers Mid-Market Americas Regional Grid Report for Buyer Intent Data Providers Klarity by DemandScience, the company’s B2B marketing and sales account intelligence tool for building, sharing, and prioritizing contact lists has won 29 awards: Award Report Fastest Implementation Implementation Index for Small-Business Marketing Account Intelligence Fastest Implementation Implementation Index for Small-Business Lead Intelligence Fastest Implementation Implementation Index for Small-Business Sales Intelligence Momentum Leader Momentum Grid Report for Marketing Account Intelligence High Performer Small-Business Grid Report for Sales Intelligence High Performer Small-Business Grid Report for Marketing Account Intelligence High Performer Americas Regional Grid Report for Lead Intelligence High Performer Americas Regional Grid Report for Sales Intelligence High Performer Americas Regional Grid Report for Lead Mining High Performer EMEA Regional Grid Report for Lead Intelligence High Performer EMEA Regional Grid Report for Sales Intelligence High Performer Europe Regional Grid Report for Lead Intelligence High Performer Europe Regional Grid Report for Sales Intelligence High Performer UK Regional Grid Report for Marketing Account Intelligence High Performer UK Regional Grid Report for Lead Intelligence High Performer UK Regional Grid Report for Sales Intelligence High Performer Asia Regional Grid Report for Marketing Account Intelligence High Performer India Regional Grid Report for Marketing Account Intelligence High Performer Mid-Market Americas Grid Report for Marketing Account Intelligence High Performer Mid-Market Americas Grid Report for Sales Intelligence High Performer Mid-Market EMEA Regional Grid Report for Sales Intelligence High Performer Small-Business Americas Regional Grid Report for Lead Intelligence High Performer Small-Business Americas Regional Grid Report for Sales Intelligence High Performer Small-Business EMEA Regional Grid Report for Lead Intelligence High Performer Small-Business EMEA Regional Grid Report for Sales Intelligence High Performer Small-Business Europe Regional Grid Report for Lead Intelligence High Performer Small-Business Europe Regional Grid Report for Sales Intelligence High Performer Small-Business UK Regional Grid Report for Sales Intelligence “Rankings on G2 reports are based on data provided to us by real software buyers,” explained Sara Rossio, Chief Product Officer at G2. “Potential buyers know they can trust these insights when researching and selecting software because they’re rooted in vetted, verified, and authentic reviews.” G2 is one of the world’s largest and most trusted software marketplaces. About DemandScience DemandScience is the premier AI-powered, B2B demand generation company accelerating global growth for our clients. The DemandScience intelligence platform empowers B2B organizations to swiftly identify the right accounts and target in-market buyers with precision. By combining groundbreaking technologies and AI innovation, the company ensures timely delivery of accurate data, intelligence, and insights, adding value to the end-to-end journey from initial engagement to conversion. Founded in 2012, DemandScience provides 1,500 global customers with superior marketing solutions, B2B data, and leads. With a team of 600+ employees across operations in seven countries, DemandScience is certified as a Great Place To Work, named #5 on Fortune Magazine’s 2022 list of the Best Workplaces in Advertising & Marketing, and one of only 143 companies in history to be named to the Inc. 5000 for 10 consecutive years. For further insights on why DemandScience stands at the forefront of transformative demand generation, visit demandscience.com and connect on LinkedIn, X, Facebook, and Instagram. About G2 G2 is the world's largest and most trusted software marketplace. More than 60 million people annually — including employees at all of the FORTUNE 500 — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation, manage their software spend, and grow their business – including Salesforce, HubSpot, Zoom, and Adobe. To learn more about where you go for software, visit www.g2.com.

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