3 Tips for Technology Marketers to Get Started with A/B Testing

| December 7, 2016

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“Test. Optimize. Innovate.” Check! A/B testing So while I can’t take credit for this catchy phrase, I can say that I was thrilled to be part of Optimizely’s first conference last week: OptiCon 2014 – all about testing, optimization and innovation. Not only was I able to listen to some of the industry’s smartest people discussing web personalization and optimization, and participate on a panel where I discussed lessons learned from my years of testing, but TechTarget also had the honor of winning an Optie award for “Most Advanced Use Case.” We were thrilled to have been a finalist for the award and even more excited to have won, for some A/B testing we recently conducted which improved conversions 61% for our most common registration experience. Using A/B Testing to Move the Needle for Your Business move the needle with A/B  testingTrial and error is by no means a new method for problem-solving, but surprisingly, many marketers do not employ testing as a critical part of their efforts. For those of you who are doing online A/B testing, I applaud you. For those marketers who aren’t, you can’t start soon enough. From simple copy, image and button changes to more advanced user experience modifications, online testing can be an easy and quick way to move the needle for the metrics that matter to you most. While tools like Optimizely make it easy to do, you don’t need tools to get started. All you need is data and the desire to learn from that data to make better decisions. There’s no reason not to try (or “test” ) it.

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Team Velocity Marketing

Team Velocity Marketing is a digital targeted marketing company located in Dulles, VA, exclusively devoted to the automotive industry. Founded in 2005, Team Velocity provides a broad range of sales and service marketing solutions; serving dealers, associations and OEMs throughout the U.S.

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