3 Ways to Improve ROI for Your B2B SEO Strategy

CASIE GILLETTE | September 11, 2018

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It’s no secret measuring the success of a B2B SEO program can be tricky. B2B buying cycles can take up to 18 months, multiple touch points can occur, and on top of all of that, many businesses don’t have the right tools in place to measure marketing efforts. While SEO isn’t alone in feeling the pain of proving ROI, it does face some unique challenges. For example, I can’t tell you how many times we’ve been directed by the C-Suite to put our focus on a specific set of keywords that have no visibility. Why? Because it’s important to their brand. OK, but here’s a question: What is the ROI of nothing?
Obviously, every case isn’t like the one mentioned above. There are certainly ways we can prove ROI and, even better, there are ways we can improve ROI. We just have to know where to look. Let’s dig in.

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Tatto Media

Tatto Media is the world's largest behavioral advertising network focused on utilizing technology to produce immediate results. Tatto Media enables advertisers to target their specific audience with exact accuracy, by partnering with thousands of premium publishers and analyzing billions of anonymous behavioral data points…

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