3 Ways to Turn Event Leads into Revenue with Account-Based Marketing

| December 5, 2016

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You’ve just come back from a major trade show. Perhaps you were at Dreamforce last week, and now you’re back in your office with all of these awesome new leads. Now what? The typical B2B marketer will enter all their leads into Salesforce, assign them to the sales team, then tell ‘em to go fish. This results in a classic case of frustration: marketing had a great event and promoted the heck out of your brand, but overall generated little to no revenue. So much for ROI. Then when your marketing team goes to plan its next event, someone from the executive team will ask the inevitable question: what return did we get out of the last event? Oh boy As marketers, it’s our mission to enable sales through every step of the buying process. For events, our jobs extend beyond what happens after the trade show floor closes. We can’t just pass the leads to sales and expect the revenue to start raining down.

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KPI Analytics Incorporated

KPI Analytics offers an array of services specific to both the sales and marketing goals of any business. Through more than a half century of experience in supporting sales and marketing initiatives for the SMB and Fortune space, KPI Analytics has developed a deep understanding of corporate sales and marketing environments. From prospect list building to lead generation, creative services to marketing automation, or joint channel marketing initiatives to contract tele-sales, KPI offers comprehensive solutions that meet the very distinct needs of sales and marketing professionals…solutions that successfully drive revenue.

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KPI Analytics offers an array of services specific to both the sales and marketing goals of any business. Through more than a half century of experience in supporting sales and marketing initiatives for the SMB and Fortune space, KPI Analytics has developed a deep understanding of corporate sales and marketing environments. From prospect list building to lead generation, creative services to marketing automation, or joint channel marketing initiatives to contract tele-sales, KPI offers comprehensive solutions that meet the very distinct needs of sales and marketing professionals…solutions that successfully drive revenue.

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