ACCOUNT BASED DATA
Life Science Connect, ON24 | February 08, 2023
Life Science Connect, a media publishing, marketing, and sales enablement company, increased its webinar program output by four times and improved efficiency by 95% with the help of ON24, a leading digital engagement platform. Life Science Connect was able to reach its target audience and have more meaningful conversations with prospects and customers by using ON24's solutions.
This resulted in a fivefold increase in revenue. Life Science Connect selected ON24 as its platform because it could quickly deliver valuable content to a large number of people and get a source of first-party data that was unmatched. With ON24 Webcast Elite, Life Science Connect added the capability to scale its webinar program and save nearly 40 hours of work a month. With this data-driven approach, Life Science Connect was able to measure, track, and report on the success of its webinars in a way that helped the company figure out what its audience likes.
The virtual event director at Life Science Connect, Miles Szkoda, said, “The first-party data we generate with ON24 is more substantial than we can get anywhere else.” He added, “We integrate ON24 data with our internal marketing data to get a holistic view of the people who engage with our content. That is powerful.”
(Source - Businesswire)
The data-driven insights that come from the ON24 platform are what make Life Science Connect stand out and give its clients more value. This enhanced capability helped Life Science Connect make more informed decisions about content and marketing strategies.
About Life Science Connect
Life Science Connect is an online community network that serves the life sciences industry, from discovery to commercialization, by connecting its reader audience and strategic partners to eliminate inefficiencies and accelerate the advancement of innovative solutions. It is a division of VertMarkets, a B2B media company, and offers a range of resources, including publications, events, training, and web portals. The Life Science Connect network covers a broad range of topics in the industry, including clinical trials, biopharma, medical devices, and outsourcing.
ON24 is a digital engagement platform that helps organizations engage, understand and build relationships with their audience. With its portfolio of webinar, virtual event and content experiences, businesses can drive engagement and generate first-party data to increase revenue. The platform is used by over 2,000 customers worldwide, including large technology, banking, healthcare, and industrial companies. ON24 is headquartered in San Francisco with offices globally, and its services allow organizations to connect with millions of professionals for billions of engagement minutes per year.
Folloze | February 07, 2023
Folloze has been recognized as a leader in the TrustRadius 2023 Winter Best of Awards, ranking #1 for "Best Value for Price" and "Best Relationship" and #2 for "Best Feature Set" in the Account-Based Marketing (ABM) category. These awards show how much Folloze cares about its customers and how innovative it is in the ABM space.
The awards were based on customer feedback, with Folloze receiving an 8.4/10 for customer support and high ratings for its feature set and value for the price. This award shows that Folloze is committed to providing great customer service and a useful product with lots of features.
Etai Beck, co-founder and CEO of Folloze, said, “This award recognition is a testament to the relationships we have with our customers and the value we strive to bring every day.” He added, “Our platform is purpose-built with our customers at every step of their journey to become buyer-centric, and to drive results." He further said, "We're glad they're realizing the benefits of our platform and are willing to share their approval.”
(Source - Businesswire)
The Folloze B2B Buyer Experience Platform (BX 3.0) was released last fall. It lets B2B organizations give marketers a simple, no-code environment in which to create powerful, brand-compliant experiences. It has been well-received by customers for its ease of use, powerful features, value for price, and exceptional customer support.
Folloze is a B2B Buyer Experience Platform that helps businesses increase customer engagement and drive revenue growth. It provides a no-code solution for marketers to build personalized content destinations for the entire B2B buyer journey. Top brands such as Google Cloud, ServiceNow, Cisco, and Autodesk trust Folloze for their marketing and sales needs. Folloze's mission is to help B2B companies engage and convert buyers at every stage of the buying process with personalized, buyer-centric experiences. With the Folloze platform, companies can take their marketing and sales to the next level with account-based marketing and demand-gen campaigns. Request a demo to see how Folloze can help turn engagement into revenue.
Madison Logic | February 06, 2023
Madison Logic, a leading digital account-based marketing platform, told its employees that it had won the 2023 Top Workplace USA Award. The award shows that the company cares about its employees' experiences and growth by giving them a flexible workplace that helps them do great work for customers.
The company builds a supportive and creative culture to help B2B marketers, and its hybrid work culture has been recognized. The goal of Madison Logic is to find the accounts that are most likely to buy and speed up the customer journey, leading the way in helping B2B marketers. Through this flexible work environment and focus on the employee experience, Madison Logic is able to create a culture of innovation and support for its employees that benefits both the organization and its customers.
Tom O’Regan, CEO of Madison Logic, said, “Our employees continue to be our strongest asset, as we believe a positive work environment directly supports better client experiences and company growth.” He also said, "I'm always impressed by our team's amazing work ethic, attitude, and ability to drive exceptional customer engagements that help B2B marketers speed up the buyer's journey at every stage." He further added, "We’re honored to be recognized for this achievement.”
(Source – Cision PRWeb)
Top Workplaces is a leading employer recognition program that looks at things like how well employees fit in with the company's goals and how they can grow in their careers. Madison Logic has been named a top workplace by Top Workplaces because it has made it its mission to find the accounts that are most likely to buy and to speed up the customer journey.
About Madison Logic
Madison Logic is a global ABM platform that helps B2B marketers find, engage, and convert their target accounts more effectively by giving them the tools and data they need. The ML Platform combines proprietary data to help marketers find the most influential members of the buying committee and maximize engagement across multiple channels to shorten sales cycles and increase ROI. Since its start in 2005, Madison Logic has helped large and quickly growing companies reach their marketing goals.