4 Pillars of Inbound Marketing

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What is Inbound Digital Marketing? Essentially, inbound digital marketing is a process of marketing that results in potential customers you have never engaged with before coming to you to learn more about your products and services.

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Ascend2

Research-Based Demand Generation for Marketing Solution Providers. Ascend2 is a team of research and marketing professionals providing Research-Based Demand Generation exclusively for marketing agencies, marketing software and data companies. Our proprietary process allows us to conduct primary research, create content and generate demand that addresses the specific business development needs of marketing solution firms in as little as two weeks at a guaranteed cost per lead…

OTHER ARTICLES

The decline of attribution and rise of intent: Measuring marketing’s value in a complex sale

Article | March 3, 2020

A recurring theme in our Breakthrough CMO Breakfast series with 6sense has been the move away from lead capture (which we could argue is a vanity metric for complex B2B sales cycles) and towards prioritizing prospect engagement and experiences. Especially when you’re managing a complex and long sales cycle, let’s not pretend that the white paper download generated the seven-figure deal. Let’s not pretend that the badge scan at a trade show six years ago “drove the opportunity.” So if we’re moving away from leads and towards experiences as the coin of the realm for B2B marketers, the value of attribution weakens as well.q

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LinkedIn Ads Funnel for Account-Based Marketing How to Run LinkedIn Ads Like a Pro

Article | March 3, 2020

LinkedIn Ads have emerged as a true champion when it comes to feeding your sales team with high-quality leads. So much so, that it forever changed account-based marketing (ABM). LinkedIn’s precision targeting system can help you reach the right B2B audience, capture lead info and close those high-value deals. However, without a LinkedIn Ads funnel to segment your audience, your advertising may end up costing $1000 per conversion. And you still may not close nearly enough sales to make it worth the while.

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A 5 Step Journey to Launching an ABM Program

Article | March 3, 2020

While account-based marketing (ABM) has gained a lot of traction among B2B marketers, there isn’t much consensus in the industry around how to get started. We’re still seeing ABM strategies develop and mature, so the account-based playbook isn’t as clear or as widespread as the lead gen funnel was. That’s why in episode 2 of “Ask an ABM Expert”, Andrew Mahr, our Chief Customer Officer and host of the mini-series, tackles the five steps that we encourage practitioners to take when launching an ABM program. Andrew has helped launch thousands of successful ABM campaigns using this tried and true process, and today we’ll be diving into why each of these steps is foundational to fueling pipeline growth.

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Account Based Marketing: A novel marketing approach, helping enterprises to reap high ROI

Article | March 3, 2020

Conventional Marketing is being gradually replaced by the account level personalisation aka. Account-Based Marketing or Account-Based Selling. It is more than just another strategic approach to marketing helping enterprises to target and acquire high value customers. Adding to this, advances in modern marketing techniques have empowered marketers to embrace the ABM swiftly at a higher scale.

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Spotlight

Ascend2

Research-Based Demand Generation for Marketing Solution Providers. Ascend2 is a team of research and marketing professionals providing Research-Based Demand Generation exclusively for marketing agencies, marketing software and data companies. Our proprietary process allows us to conduct primary research, create content and generate demand that addresses the specific business development needs of marketing solution firms in as little as two weeks at a guaranteed cost per lead…

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