5 Account-Based Marketing Pitfalls to Avoid

| February 24, 2019

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Account-based marketing can be a treasure trove for marketing and sales teams, which explains why 92 percent of B2B marketers claim that it’s crucial to their success and great for ROI. But account-based marketing isn’t a magic bullet. Marketing and sales teams can’t reap ABM’s benefits if they aren’t prepared to execute correctly, and nailing account-based marketing isn’t always an easy thing to do. There are lots of ways that account-based marketing can go wrong—and when it does, that means time and money down the drain.

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The Barber Shop Marketing

The Barber Shop Marketing brings marketing expertise to local, regional and national brands. Since 2003, we’ve made minding your business our business, your success our success. We start with a big open mind and a lot of curiosity. We want to know what makes you and your business tick, so we can create marketing programs that result in nothing short of world domination. Or your definition of it. As a full service agency, we provide excellence in all aspects of marketing by offering you everything from advertising to social media under one roof. Our services are available as a total turn-key solution or can be tailor-made to fit your needs. The Barber Shop Marketing offers its clients a leadership team of the most experienced professionals who have worked on all aspects of marketing at national and even global levels. A strong track record in combining traditional media and award-winning creative and a dedication to test every emerging smart media option allows us to nimbly place and ad

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