5 Data-Driven Keys to Better B2B

| July 18, 2017

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you already know that your customer’s purchase journey differs significantly from that of B2C buyers. The length of B2B sales cycles is longer, the number of decision makers is higher and the B2B purchase path is fragmented, no longer starting with a sales rep. These differences should not only impact your marketing messaging, but also other B2B advertising strategies essential to executing effective data-driven campaigns.

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TopRank Marketing

If you're looking for a digital marketing agency that has both deep experience and a continuously fresh perspective on integrated: content marketing, social media, influencer and search marketing, then we might be the team you're looking for. TopRank Marketing is a digital marketing agency that helps Fortune 1000 companies grow communities, increase sales and brand visibility online. We've been in the online marketing business since 2001 serving companies like LinkedIn, McKesson, Dell, SAP, Oracle, BMC Software, Dun & Bradstreet and many more market leaders.

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Spotlight

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