5 Inbound Marketing Lessons From Financial Services

| September 18, 2017

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Financial services organizations operate in a challenging market for several reasons:Most organizations are selling to consumers (B2C), which is a much more diversified
group than businesses (B2B). Some sell to both B2C and B2B, which makes things even more complex.These organizations must generate demand for their offerings by educating prospects on what sets them apart from the competition. This is why we see more and more financial organizations investing in inbound marketing, content marketing and content strategy.

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