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5 Steps for Succeeding in Account-Based Marketing

SHAWN HADDEN | February 10, 2020 | 435 views

Relative to the mass-market approach of the B2C world, B2B promotion requires a much more targeted approach. The customers are fewer and more discerning but commensurably more valuable and enduring so whether you’re trying to win over a new client or simply keep an existing client on your side, you need to be very careful with what you’re putting out. This is the reasoning behind account-based marketing, otherwise known as ABM. Instead of distributing generic marketing materials, it picks out specific prospects (or sets of prospects grouped by various shared elements) and creates personalized campaigns to suit them. It can be extremely cost-effective, but it needs to be done smartly (which isn’t easy). To help you run a flourishing account-based marketing campaign, we’re going to look at five steps you should take along the way.

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Metrics Media

We were founded in 2013. But our depth of experience in marketing extends beyond these few years through a collective of passionate professionals (our team) who’ve been in this business for more than two decades. We’re a marketing agency for the modern world. Performance means a lot to us. We’re driven by data and user intent, developing strategies and campaigns that are rooted in a results-driven approach. In doing so we’re willing to push boundaries and test new technology.

OTHER ARTICLES
BUYER INTENT DATA

Top 10 Rich Buyer Intent Data Software for More Sales in 2023

Article | August 23, 2022

Boost your sales in 2023 with these top 10 rich buyer intent data programs. Gain insights into customer behavior and purchasing patterns to drive conversions using the top buyer intent data platforms. Contents 1. Market Dynamics of B2B Buyer Intent Data Software 2. KPI for Good Purchase Intent Data and How Does a Buyer Intent Data Software Determine the Purchase Intent? 3. Optimizing Your B2B Buyer Intent Data Using Software to Drive Sales 4. Top 10 B2B Buyer Intent Data Tools to Accelerate Sales with B2B Account-based Marketing 5. Summing up Driving conversions has become more precise and predictable with the use of high-quality buyer intent data. As buyer intent marketing has emerged as one of the most promising tools to get the most out of your account based marketing campaigns, companies can quickly reach out to their highest potential prospects. This way companies can better plan the sales numbers and keep up with the rising demand for their products and services in the market while maintaining consistent customer experiences. Buyer intent data software are capable to - Provide granular insights into customer behavior and purchasing patterns. Identify potential customers who are actively in the market for a product or service. Improve target marketing efforts by enabling companies to reach the right people with the right message. Enhance sales team's ability to close deals by providing them with valuable information about their prospects. Improve overall marketing ROI by focusing resources on high-value prospects. Facilitate data-driven decision making by providing actionable insights. Monitor and analyze market trends and competition. By using buyer intent data software, companies can gain a deeper understanding of their customers, making it easier to deliver a personalized and relevant experience, and ultimately increase conversions and sales. 1. Market Dynamics of B2B Buyer Intent Data Software “The buyer intent data software market is projected to reach USD 15 billion at 20% CAGR by 2025.” This growth is attributed to data-driven decision making, digital transformation, and e-commerce initiatives among businesses that has increased the adoption rate for buyer intent data software among large progressive enterprises. The demand for personalized shopping experiences and refined customer engagement drives rapid market growth in the buyer intent data industry. 2. KPI for Good Purchase Intent Data and How Does a Buyer Intent Data Software Determine the Purchase Intent? Key Point Indicators (KPIs) for Good Buyer Intent Data: 1. Relevance: The data should be directly related to a buyer's intention to purchase a product or service. 2. Timeliness: The data should be collected and analyzed in real-time to accurately reflect a buyer's current purchasing intentions. 3. Accuracy: The data should be accurate and verified to ensure its reliability and usefulness. 4. Completeness: The data should include all relevant information about a buyer, such as demographics, previous purchases, and search history. 5. Consistency: The data should be collected and analyzed using consistent methodologies to ensure comparability over time. 6. Privacy: The data should be collected and stored in a way that protects the privacy and confidentiality of the buyer. How Does Buyer Intent Data Software Determine the True Intent of a Customer Behavior? Buyer intent data software determines the true intent of a customer behavior through various methods such as: Natural language processing (NLP) Machine learning algorithms Data analysis of customer interactions and behaviors Integration with other data sources (e.g. search history, demographics, etc.) Predictive analytics The software analyzes a wide range of data points to understand the motivations behind a customer's behavior, such as their search queries, content they engage with, and the actions they take on a website. It refers to information about a potential customer's interest or intention to purchase a product or service, usually gathered through online behavior such as web searches, social media activity, email interactions, and previous purchase history. This data can provide insights into what a customer is looking for, their buying journey, and the likelihood of them making a purchase. It can help businesses to tailor their marketing and sales efforts, better understand their target audience, and increase the chances of successful sales. This information is then used to create a comprehensive profile of the customer's intent and provide insights into how they are likely to behave in the future. 3. Optimizing Your B2B Buyer Intent Data Using Software to Drive Sales Monitoring the impact of your account-based marketing efforts is important to drive sales. Checking what has worked in the past using the historical data helps understand the patterns in your data which in turn helps you learn and narrow your focus when it comes to purchase intent data. These trends will change as per your industry however, they all help large enterprises to bring in more sales and data intelligence. As far as the buyer intent data goes, gathering and analyzing the data from all the sources using technology and algorithms refine your intent data and helps you find higher potential accounts and take data-driven decisions. 4. Top 10 B2B Buyer Intent Data Tools to Accelerate Sales with B2B Account-based Marketing Depending upon your specific needs and budget as well as your B2B industry, you can select an account-based marketing software with buyer intent data tools. We have listed some of the top B2B intent data providers to accelerate your B2B account based marketing down below. 6 sense:6Sense is a leading ABM software that provides buyer intent data to help B2B marketers personalize their outreach and drive pipeline growth. The platform uses artificial intelligence and machine learning to gather insights on your target accounts' digital behavior and buying signals, enabling you to prioritize your outreach and tailor your messaging to their specific needs and interests. Additionally, 6Sense offers a range of ABM solutions, including account identification, account engagement, and account orchestration, to help B2B marketers effectively plan, execute, and measure the impact of their ABM programs. Albacross: Albacross is an ABM software that provides buyer intent data to help B2B marketers personalize their outreach and improve their pipeline. The platform uses lead generation and account-based marketing technology to gather insights on your target accounts' digital behavior, enabling you to prioritize your outreach and tailor your messaging to their specific needs and interests. Albacross helps B2B marketers identify their ideal customer profile and generate high-quality leads by tracking website visits and providing information about the companies visiting your website. The platform also offers a range of features, such as lead scoring, account-based retargeting, and email tracking, to help you optimize your ABM strategy and improve the impact of your campaigns. Bombora: Bombora is a B2B data solutions company that provides account-based marketing (ABM) software for buyer intent data. The platform aggregates business intent data from various sources, including content consumption, social media activity, and job postings, to help B2B marketers gain insights into the buying signals of their target accounts. Bombora's technology provides actionable data on the topics that your target accounts are researching, enabling you to personalize your outreach and tailor your messaging to their specific needs and interests. The platform works with ABM and marketing automation tools like Marketo, Pardot, and Eloqua to help you streamline your ABM processes and make your campaigns more effective. MadisonLogic: Madison Logic is a B2B marketing technology company that provides account-based marketing (ABM) software for buyer intent data. The platform offers a range of solutions for B2B marketers, including lead generation, content syndication, and programmatic advertising. Madison Logic's technology helps B2B marketers personalize their outreach by providing insights into the buying signals of their target accounts. The platform tracks the online behavior of your target accounts, such as website visits, content downloads, and email opens, to help you identify opportunities to engage with your prospects and improve the impact of your campaigns. Also, Madison Logic's ABM platform works with marketing automation tools like Marketo, Eloqua, and Pardot to help you streamline your ABM processes and improve your campaigns. Qualified.com: Qualified.com is an ABM software that provides buyer intent data to help B2B marketers personalize their outreach and improve their pipeline. The platform uses artificial intelligence and machine learning to gather insights on your target accounts' digital behavior and buying signals, enabling you to prioritize your outreach and tailor your messaging to their specific needs and interests. Qualified.com offers a range of ABM solutions, including account identification, account engagement, and account orchestration, to help B2B marketers effectively plan, execute, and measure the impact of their ABM programs. The platform works with marketing automation tools like Marketo, Eloqua, and Pardot to help you streamline your ABM processes and improve your campaigns. Demandbase: Demandbase is a leading account-based marketing (ABM) software that provides buyer intent data to help B2B marketers personalize their outreach and drive pipeline growth. The platform uses artificial intelligence and machine learning to gather insights on your target accounts' digital behavior and buying signals, enabling you to prioritize your outreach and tailor your messaging to their specific needs and interests. Demandbase offers a range of ABM solutions, including account identification, account engagement, and account orchestration, to help B2B marketers effectively plan, execute, and measure the impact of their ABM programs. Also, the platform works with a number of marketing automation tools like Marketo, Eloqua, and Pardot to help you streamline your ABM processes and improve your campaigns. Demandscience: DemandScience is a company that provides buyer intent data software. This software helps businesses understand the buying behaviors and interests of their target audience. By analyzing a large amount of data, such as search queries, social media activity, and other online interactions, the software provides insights into what potential customers are looking for, what challenges they are facing, and what solutions they are considering. This information can be used by sales and marketing teams to better target their efforts and increase conversions. Salesintel.io: Salesintel.io is a company that provides a B2B contact and company data platform that includes a buyer intent software component. This software uses artificial intelligence and machine learning to analyze large amounts of data from various sources, such as social media, search engines, and business news, to identify patterns and signals that indicate a company's buying intent. This information can be used by sales and marketing teams to prioritize their efforts and engage with potential customers at the right time, in the right way. By understanding a company's buying intent, businesses can increase their chances of closing deals and growing their revenue. Terminus Account-based Marketing: Terminus is a company that provides an account-based marketing (ABM) platform that incorporates buyer intent data. ABM is a B2B marketing strategy that focuses on targeted and personalized outreach to specific companies rather than large groups of leads. The Terminus platform integrates buyer intent data to help sales and marketing teams better understand the buying behaviors and interests of their target accounts. By analyzing data such as website activity, social media engagement, and other online interactions, the software provides insights into the challenges and solutions that target accounts are interested in, allowing teams to personalize their messaging and outreach for maximum impact. The use of buyer intent data in the Terminus ABM platform can help businesses increase their conversion rates and drive revenue growth. Zoominfo: ZoomInfo is a company that provides a B2B contact and company data platform, including a buyer intent data software component. The platform uses artificial intelligence and machine learning to analyze large amounts of data from various sources, such as social media, search engines, and business news, to identify patterns and signals that indicate a company's buying intent. This information can be used by sales and marketing teams to prioritize their efforts and engage with potential customers at the right time. With a deep understanding of a company's buying intent, businesses can increase their chances of closing deals and growing their revenue. Additionally, the platform includes features for data enrichment, lead generation, and account-based marketing, allowing sales and marketing teams to have a comprehensive view of their target accounts and personalize their outreach for maximum impact. 5. Summing up Utilizing advanced technology and machine learning algorithms to gather and analyze data about potential customers, providing valuable insights into their buying behaviors and intent helps businesses gain an edge over competition. By utilizing this information, businesses can tailor their marketing and sales strategies to better target and convert leads into paying customers, ultimately driving more sales. Scaling your buyer intent marketing efforts has become a lot easier with the machine learning and predictive analytics.

Read More
BUYER INTENT DATA

The 5 Things to Know About Account-Based Marketing

Article | March 6, 2023

If you’ve been keeping up with new terms in B2B marketing, by now you’ve likely heard of account-based marketing (ABM). The term itself has been around for years, but with recent advances in technology, this tactic is now being adopted at a much larger scale than ever before. Still, surprisingly, I find that many B2B marketers are in the dark when it comes to ABM. So here’s a quick look into the future of B2B enterprise marketing, and why I think account-based marketing will be one of the biggest revenue drivers for B2B businesses in the very near future.

Read More
CORE ABM

Account Selection: How To Win Before You Start

Article | August 5, 2022

The first step in any account based go-to-market program is to create a target account list. Whether based on a formal Ideal Customer Profile (ICP) or not, the target account list represents an organization’s definition of the best accounts and those most likely to become customers. But in reality, marketers really only communicate with a subset of the account list at any one time, and even struggle to cover the full list over the course of a year.

Read More

How to Successfully Set Up and Measure Your Account-Based Marketing Strategy

Article | February 10, 2020

The first lesson in this article is to stop thinking differently about ABM and B2B. Sangram Vajre is spot on when he exclaims that “ABM is B2B.” There is no real difference. Whether named or unnamed, every single campaign you launch as a B2B marketer caters to personas in different accounts. Another reality about account-based marketing is that due to the nature of omnichannel marketing and the fact that every prospect does its own research, you’re going to have to process different sets of traffic no matter how much control you think you have over your funnels. With these two things in mind, let’s look at what’s common in a successful ABM strategy, and also how to segment your audience in a way that tells the story of all the steps in your user acquisition models.

Read More
BUYER INTENT DATA

Transform Your Business into a Sales Machine with Buyer Intent Data

Article | August 23, 2022

Boost your sales in 2023 with these top 10 rich buyer intent data programs. Gain insights into customer behavior and purchasing patterns to drive conversions using the top buyer intent data platforms. Contents 1. Market Dynamics of B2B Buyer Intent Data Software 2. KPI for Good Purchase Intent Data and How Does a Buyer Intent Data Software Determine the Purchase Intent? 3. Optimizing Your B2B Buyer Intent Data Using Software to Drive Sales 4. Top 10 B2B Buyer Intent Data Tools to Accelerate Sales with B2B Account-based Marketing 5. Summing up Driving conversions has become more precise and predictable with the use of high-quality buyer intent data. As buyer intent marketing has emerged as one of the most promising tools to get the most out of your account based marketing campaigns, companies can quickly reach out to their highest potential prospects. This way companies can better plan the sales numbers and keep up with the rising demand for their products and services in the market while maintaining consistent customer experiences. Buyer intent data software are capable to - Provide granular insights into customer behavior and purchasing patterns. Identify potential customers who are actively in the market for a product or service. Improve target marketing efforts by enabling companies to reach the right people with the right message. Enhance sales team's ability to close deals by providing them with valuable information about their prospects. Improve overall marketing ROI by focusing resources on high-value prospects. Facilitate data-driven decision making by providing actionable insights. Monitor and analyze market trends and competition. By using buyer intent data software, companies can gain a deeper understanding of their customers, making it easier to deliver a personalized and relevant experience, and ultimately increase conversions and sales. 1. Market Dynamics of B2B Buyer Intent Data Software “The buyer intent data software market is projected to reach USD 15 billion at 20% CAGR by 2025.” This growth is attributed to data-driven decision making, digital transformation, and e-commerce initiatives among businesses that has increased the adoption rate for buyer intent data software among large progressive enterprises. The demand for personalized shopping experiences and refined customer engagement drives rapid market growth in the buyer intent data industry. 2. KPI for Good Purchase Intent Data and How Does a Buyer Intent Data Software Determine the Purchase Intent? Key Point Indicators (KPIs) for Good Buyer Intent Data: 1. Relevance: The data should be directly related to a buyer's intention to purchase a product or service. 2. Timeliness: The data should be collected and analyzed in real-time to accurately reflect a buyer's current purchasing intentions. 3. Accuracy: The data should be accurate and verified to ensure its reliability and usefulness. 4. Completeness: The data should include all relevant information about a buyer, such as demographics, previous purchases, and search history. 5. Consistency: The data should be collected and analyzed using consistent methodologies to ensure comparability over time. 6. Privacy: The data should be collected and stored in a way that protects the privacy and confidentiality of the buyer. How Does Buyer Intent Data Software Determine the True Intent of a Customer Behavior? Buyer intent data software determines the true intent of a customer behavior through various methods such as: Natural language processing (NLP) Machine learning algorithms Data analysis of customer interactions and behaviors Integration with other data sources (e.g. search history, demographics, etc.) Predictive analytics The software analyzes a wide range of data points to understand the motivations behind a customer's behavior, such as their search queries, content they engage with, and the actions they take on a website. It refers to information about a potential customer's interest or intention to purchase a product or service, usually gathered through online behavior such as web searches, social media activity, email interactions, and previous purchase history. This data can provide insights into what a customer is looking for, their buying journey, and the likelihood of them making a purchase. It can help businesses to tailor their marketing and sales efforts, better understand their target audience, and increase the chances of successful sales. This information is then used to create a comprehensive profile of the customer's intent and provide insights into how they are likely to behave in the future. 3. Optimizing Your B2B Buyer Intent Data Using Software to Drive Sales Monitoring the impact of your account-based marketing efforts is important to drive sales. Checking what has worked in the past using the historical data helps understand the patterns in your data which in turn helps you learn and narrow your focus when it comes to purchase intent data. These trends will change as per your industry however, they all help large enterprises to bring in more sales and data intelligence. As far as the buyer intent data goes, gathering and analyzing the data from all the sources using technology and algorithms refine your intent data and helps you find higher potential accounts and take data-driven decisions. 4. Top 10 B2B Buyer Intent Data Tools to Accelerate Sales with B2B Account-based Marketing Depending upon your specific needs and budget as well as your B2B industry, you can select an account-based marketing software with buyer intent data tools. We have listed some of the top B2B intent data providers to accelerate your B2B account based marketing down below. 6 sense:6Sense is a leading ABM software that provides buyer intent data to help B2B marketers personalize their outreach and drive pipeline growth. The platform uses artificial intelligence and machine learning to gather insights on your target accounts' digital behavior and buying signals, enabling you to prioritize your outreach and tailor your messaging to their specific needs and interests. Additionally, 6Sense offers a range of ABM solutions, including account identification, account engagement, and account orchestration, to help B2B marketers effectively plan, execute, and measure the impact of their ABM programs. Albacross: Albacross is an ABM software that provides buyer intent data to help B2B marketers personalize their outreach and improve their pipeline. The platform uses lead generation and account-based marketing technology to gather insights on your target accounts' digital behavior, enabling you to prioritize your outreach and tailor your messaging to their specific needs and interests. Albacross helps B2B marketers identify their ideal customer profile and generate high-quality leads by tracking website visits and providing information about the companies visiting your website. The platform also offers a range of features, such as lead scoring, account-based retargeting, and email tracking, to help you optimize your ABM strategy and improve the impact of your campaigns. Bombora: Bombora is a B2B data solutions company that provides account-based marketing (ABM) software for buyer intent data. The platform aggregates business intent data from various sources, including content consumption, social media activity, and job postings, to help B2B marketers gain insights into the buying signals of their target accounts. Bombora's technology provides actionable data on the topics that your target accounts are researching, enabling you to personalize your outreach and tailor your messaging to their specific needs and interests. The platform works with ABM and marketing automation tools like Marketo, Pardot, and Eloqua to help you streamline your ABM processes and make your campaigns more effective. MadisonLogic: Madison Logic is a B2B marketing technology company that provides account-based marketing (ABM) software for buyer intent data. The platform offers a range of solutions for B2B marketers, including lead generation, content syndication, and programmatic advertising. Madison Logic's technology helps B2B marketers personalize their outreach by providing insights into the buying signals of their target accounts. The platform tracks the online behavior of your target accounts, such as website visits, content downloads, and email opens, to help you identify opportunities to engage with your prospects and improve the impact of your campaigns. Also, Madison Logic's ABM platform works with marketing automation tools like Marketo, Eloqua, and Pardot to help you streamline your ABM processes and improve your campaigns. Qualified.com: Qualified.com is an ABM software that provides buyer intent data to help B2B marketers personalize their outreach and improve their pipeline. The platform uses artificial intelligence and machine learning to gather insights on your target accounts' digital behavior and buying signals, enabling you to prioritize your outreach and tailor your messaging to their specific needs and interests. Qualified.com offers a range of ABM solutions, including account identification, account engagement, and account orchestration, to help B2B marketers effectively plan, execute, and measure the impact of their ABM programs. The platform works with marketing automation tools like Marketo, Eloqua, and Pardot to help you streamline your ABM processes and improve your campaigns. Demandbase: Demandbase is a leading account-based marketing (ABM) software that provides buyer intent data to help B2B marketers personalize their outreach and drive pipeline growth. The platform uses artificial intelligence and machine learning to gather insights on your target accounts' digital behavior and buying signals, enabling you to prioritize your outreach and tailor your messaging to their specific needs and interests. Demandbase offers a range of ABM solutions, including account identification, account engagement, and account orchestration, to help B2B marketers effectively plan, execute, and measure the impact of their ABM programs. Also, the platform works with a number of marketing automation tools like Marketo, Eloqua, and Pardot to help you streamline your ABM processes and improve your campaigns. Demandscience: DemandScience is a company that provides buyer intent data software. This software helps businesses understand the buying behaviors and interests of their target audience. By analyzing a large amount of data, such as search queries, social media activity, and other online interactions, the software provides insights into what potential customers are looking for, what challenges they are facing, and what solutions they are considering. This information can be used by sales and marketing teams to better target their efforts and increase conversions. Salesintel.io: Salesintel.io is a company that provides a B2B contact and company data platform that includes a buyer intent software component. This software uses artificial intelligence and machine learning to analyze large amounts of data from various sources, such as social media, search engines, and business news, to identify patterns and signals that indicate a company's buying intent. This information can be used by sales and marketing teams to prioritize their efforts and engage with potential customers at the right time, in the right way. By understanding a company's buying intent, businesses can increase their chances of closing deals and growing their revenue. Terminus Account-based Marketing: Terminus is a company that provides an account-based marketing (ABM) platform that incorporates buyer intent data. ABM is a B2B marketing strategy that focuses on targeted and personalized outreach to specific companies rather than large groups of leads. The Terminus platform integrates buyer intent data to help sales and marketing teams better understand the buying behaviors and interests of their target accounts. By analyzing data such as website activity, social media engagement, and other online interactions, the software provides insights into the challenges and solutions that target accounts are interested in, allowing teams to personalize their messaging and outreach for maximum impact. The use of buyer intent data in the Terminus ABM platform can help businesses increase their conversion rates and drive revenue growth. Zoominfo: ZoomInfo is a company that provides a B2B contact and company data platform, including a buyer intent data software component. The platform uses artificial intelligence and machine learning to analyze large amounts of data from various sources, such as social media, search engines, and business news, to identify patterns and signals that indicate a company's buying intent. This information can be used by sales and marketing teams to prioritize their efforts and engage with potential customers at the right time. With a deep understanding of a company's buying intent, businesses can increase their chances of closing deals and growing their revenue. Additionally, the platform includes features for data enrichment, lead generation, and account-based marketing, allowing sales and marketing teams to have a comprehensive view of their target accounts and personalize their outreach for maximum impact. 5. Summing up Utilizing advanced technology and machine learning algorithms to gather and analyze data about potential customers, providing valuable insights into their buying behaviors and intent helps businesses gain an edge over competition. By utilizing this information, businesses can tailor their marketing and sales strategies to better target and convert leads into paying customers, ultimately driving more sales. Scaling your buyer intent marketing efforts has become a lot easier with the machine learning and predictive analytics.

Read More
BUYER INTENT DATA

Top 10 Rich Buyer Intent Data Software for More Sales in 2023

Article | March 6, 2023

If you’ve been keeping up with new terms in B2B marketing, by now you’ve likely heard of account-based marketing (ABM). The term itself has been around for years, but with recent advances in technology, this tactic is now being adopted at a much larger scale than ever before. Still, surprisingly, I find that many B2B marketers are in the dark when it comes to ABM. So here’s a quick look into the future of B2B enterprise marketing, and why I think account-based marketing will be one of the biggest revenue drivers for B2B businesses in the very near future.

Read More
CORE ABM

In Focus: Account Mapping in ABM

Article | August 5, 2022

The first step in any account based go-to-market program is to create a target account list. Whether based on a formal Ideal Customer Profile (ICP) or not, the target account list represents an organization’s definition of the best accounts and those most likely to become customers. But in reality, marketers really only communicate with a subset of the account list at any one time, and even struggle to cover the full list over the course of a year.

Read More

How to Successfully Set Up and Measure Your Account-Based Marketing Strategy

Article | February 10, 2020

The first lesson in this article is to stop thinking differently about ABM and B2B. Sangram Vajre is spot on when he exclaims that “ABM is B2B.” There is no real difference. Whether named or unnamed, every single campaign you launch as a B2B marketer caters to personas in different accounts. Another reality about account-based marketing is that due to the nature of omnichannel marketing and the fact that every prospect does its own research, you’re going to have to process different sets of traffic no matter how much control you think you have over your funnels. With these two things in mind, let’s look at what’s common in a successful ABM strategy, and also how to segment your audience in a way that tells the story of all the steps in your user acquisition models.

Read More
MORE ARTICLES

Spotlight

Metrics Media

We were founded in 2013. But our depth of experience in marketing extends beyond these few years through a collective of passionate professionals (our team) who’ve been in this business for more than two decades. We’re a marketing agency for the modern world. Performance means a lot to us. We’re driven by data and user intent, developing strategies and campaigns that are rooted in a results-driven approach. In doing so we’re willing to push boundaries and test new technology.

Related News

BUYER INTENT DATA

6sense Named a Leader Among B2B Intent Data Providers

Business Wire | May 30, 2023

6sense, the leading platform to revolutionize the way B2B organizations create, manage and convert pipeline to revenue, today announced that independent research firm Forrester cited 6sense as a market leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023. The Forrester report identified, researched, and evaluated 14 service providers and 6sense received the highest score possible in both the current offering and strategy categories. In its vendor profile, Forrester wrote that “6sense is well positioned to be a primary intent source for organizations in the market for a platform provider with strong use cases across both marketing and sales.” In addition, the report stated that 6sense “offers a distinctly differentiated strategy with three stand-out elements: a do-it-for-you analytics platform that delivers advanced insights at scale with minimal technical skills required, an underlying technology infrastructure that excels at decoding anonymous traffic, and a commitment to a ‘more is better, bring your own data’ strategy that leverages not only its own data sources, but also an exceptional ecosystem of partner providers.” According to the report, 6sense earned the highest scores possible across 15 of the 26 criteria including Accuracy and Noise Filtering and Analytics Capabilities. “6sense’s current offering scores are at least on par with competitors in every category, led by deep analytics capabilities, strong integrations, and exceptional geographic coverage including intent capture in more than 40 languages.” “To be recognized by Forrester as an intent data leader is an honor and we're filled with pride. Their findings reflect our commitment to providing the most effective intent data solutions to our customers, empowering revenue teams to understand what their accounts are actively researching” said Viral Bajaria, CTO and Co-founder of 6sense. “These insights help with early identification of potential customers, equips revenue teams with the tools to accelerate the sales cycle and drive business growth. We continue to double down on this critical technology to deliver and lead the way in providing innovative solutions and integrations for our customers as evidenced by our recent product releases.” 6sense has seen impressive growth over the last six years with more than 1,500 B2B companies relying on 6sense Revenue AI™ for their competitive edge. 6sense Revenue AI is the most comprehensive unified go-to-market platform that leverages AI with data and intelligence to help organizations increase high-quality pipeline, improve pipeline conversion, and reduce go-to-market waste. Over the past eight months, 6sense has released two new products that leverage AI technology and intent data to support customers in pursuit of efficient revenue growth: 6sense® Conversational Email: uses generative AI and intent data to create hyper-relevant email exchanges with prospects to improve BDR efficiency and set meetings at scale. 6sense Revenue AI™ for Sales: delivers sales intelligence and next-best-action recommendations, including identifying anonymous buyer intent data accurately, to the platforms sellers already work on. PeerSpot Integration Offers Additional Buyer Insights for Revenue Teams 6sense today also announced the integration of PeerSpot intent data to its platform, strengthening its leader position in the intent data category. 6sense customers can leverage PeerSpot data to build audience segments for data exploration, buyer experience personalization, and campaign and outreach triggers. 6sense is the first account-based marketing (ABM) platform to integrate with PeerSpot, and the only ABM platform with native access to PeerSpot data, offering actionable, low-funnel intent data. 6sense Revenue AI delivers buyer intent signals from its proprietary intent network and other B2B sources — like Bombora, G2, TrustRadius, and now PeerSpot — all in one platform to uncover hidden demand and identify accounts that are ready to buy. Learn more: Read the report “The Forrester Wave™: B2B Intent Data Providers, Q2 2023” Learn more about 6sense Partners Stay updated with announcements at the 6sense Newsroom Follow 6sense on LinkedIn About 6sense 6sense is on a mission to revolutionize the way B2B organizations create revenue by predicting customers most likely to buy and recommending the best course of action to engage anonymous buying teams. 6sense Revenue AITM is the only sales and marketing platform to unlock the ability to create, manage and convert high-quality pipeline to revenue. Customers report 2X increases in average contract value, 4X increases in win rate and a 20-40% reduction in time to close deals. Know everything. Do anythingⓇ, with 6sense.

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ABM ACCOUNTS

Comply Names Martech Veteran as Chief Marketing Officer in Support of its Ongoing Growth Initiatives

PR Newswire | May 29, 2023

COMPLY, the leading provider of compliance software, consulting and education resources for the financial services sector and whose portfolio of offerings includes ComplySci, RIA in a Box, National Regulatory Services (NRS) and illumis, today announced it has named Gayle Nixon as Chief Marketing Officer. This announcement comes at an integral juncture, as the firm seeks to scale growth and enable clients to meet evolving regulatory requirements. Nixon is an experienced MarTech and B2B marketing expert with more than 15 years of scaling and coaching teams in developing and leading growth- and account-based marketing strategies. She joins COMPLY from the legal tech firm Litera, where she was Senior Vice President of Marketing. "Adding Gayle and her deep marketing experience to our executive leadership team will further enable COMPLY to cement its place as the leading provider of compliance software, consulting and education resources for the financial services sector," said Amy Kadomatsu, COMPLY's CEO. "She will be integral in creating value-based marketing approaches that demonstrate COMPLY's ability to solve complex compliance concerns across a range of financial firms." COMPLY launched in 2022 to unify ComplySci, RIA in a Box, National Regulatory Services (NRS) and illumis under one corporate umbrella with an integrated leadership team to accelerate the organization's strategic growth initiative. Customers will be able to leverage the breadth of solutions and expertise from all four businesses. The addition of Gayle Nixon, in such a key leadership position, underscores COMPLY's ongoing growth and drive to offer the market the leading regulatory compliance solution set. Nate Remmes, COMPLY's Chief Growth Officer, said, "COMPLY's integration requires a focused and targeted marketing approach to ensure the market understands that our firm will deliver a holistic and efficient approach to compliance needs and education. Gayle's expertise allows us to quickly achieve that goal." Nixon's previous roles include Vice President of Digital Marketing and Demand Generation for SS&C Intralinks, Senior Director of Global Demand Generation at Rocket Software, Chief Marketing Officer at itslearning AS and Director of Global Marketing, Demand Creation at Trillium Software. Nixon added, "I am thrilled to be part of COMPLY and excited to help the leadership team identify and meet its growth targets." About COMPLY At COMPLY, we pride ourselves on being the champion for compliance professionals. Merging technology, consulting and education, we help clients navigate the ever-changing regulatory environment. Our portfolio of offerings includes ComplySci, RIA in a Box, National Regulatory Services (NRS) and illumis, whose more than 7,000 clients include some of the world's largest financial institutions. Clients throughout our portfolio enjoy access to our full suite of industry-leading governance, risk and compliance (GRC) consulting, technology, managed services, analytics and outsourcing solutions.

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ACCOUNT BASED DATA

6sense Announces Inspire UK 2023 to Showcase Actionable Insights for Today’s Revenue Leaders

Business Wire | May 23, 2023

6sense, the leading platform to revolutionise the way B2B organisations create, manage and convert pipeline to revenue, announced its inaugural Inspire UK event to take place in London on 20 June 2023. The event aims to showcase tangible business impact possible with strategies centred on leveraging data and intelligence to scale and mature ABM programs. The exclusive one-day event will bring together enterprise sales and marketing leaders to share actionable insights and practical how-to’s to move the needle in revenue generation. Inspire will feature commentary from 6sense leaders like Chief Market Officer, Latané Conant, and global brands including LinkedIn, Amplience, Cora Systems, and Trend Micro with more to be announced. “This is our first opportunity to host members of the RevTech community together in London and we are delighted at the opportunity,” said Paul Gilhooly, 6sense Vice President of Sales in EMEA. “Supported by some of our customers, partners, and industry visionaries, Inspire UK will be instrumental in bringing account-based revenue strategies to the forefront of the EMEA market. We hope to make Inspire an ongoing tradition that enterprise leaders look forward to each year.” Inspire is designed to provide enterprise leaders with ideas and solutions to kickstart innovation and help attendees better solve their day-to-day pipeline and revenue creation challenges. Attendees will have the opportunity to participate in 1:1 revenue clinic sessions, in-depth workshops and training, panel discussions, and hands-on product demos. “Our goal with Inspire is to give marketers the tools they need to be successful,” said Latane Conant, Chief Market Officer at 6sense. “Sales and marketing teams are asked to do more with less but they are not always equipped properly to make that possible. Data intelligence will unlock opportunities for them to reach their goals and we are excited to showcase that with UK enterprise leaders.” Inspire will take place at Events @ No. 6, a state-of-the-art space located in the heart of the City, providing an intimate setting for attendees. The venue, with consideration to environmental impact, features sustainable design elements including a living rooftop to serve as a habitat for local wildlife and reduce the volume of rainwater runoff. For more information or to register, visit https://6sense.com/events-webinars/inspire-uk and follow along on LinkedIn, Twitter, and Instagram for the latest on Inspire UK news. About 6sense 6sense is on a mission to revolutionise the way B2B organisations create revenue by predicting customers most likely to buy and recommending the best course of action to engage anonymous buying teams. 6sense Revenue AI™ is the only sales and marketing platform to unlock the ability to create, manage and convert high-quality pipeline to revenue. Customers report 2X increases in average contract value, 4X increases in win rate and a 20-40% reduction in time to close deals. Know everything. Do anythingⓇ, with 6sense.

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BUYER INTENT DATA

6sense Named a Leader Among B2B Intent Data Providers

Business Wire | May 30, 2023

6sense, the leading platform to revolutionize the way B2B organizations create, manage and convert pipeline to revenue, today announced that independent research firm Forrester cited 6sense as a market leader in The Forrester Wave™: B2B Intent Data Providers, Q2 2023. The Forrester report identified, researched, and evaluated 14 service providers and 6sense received the highest score possible in both the current offering and strategy categories. In its vendor profile, Forrester wrote that “6sense is well positioned to be a primary intent source for organizations in the market for a platform provider with strong use cases across both marketing and sales.” In addition, the report stated that 6sense “offers a distinctly differentiated strategy with three stand-out elements: a do-it-for-you analytics platform that delivers advanced insights at scale with minimal technical skills required, an underlying technology infrastructure that excels at decoding anonymous traffic, and a commitment to a ‘more is better, bring your own data’ strategy that leverages not only its own data sources, but also an exceptional ecosystem of partner providers.” According to the report, 6sense earned the highest scores possible across 15 of the 26 criteria including Accuracy and Noise Filtering and Analytics Capabilities. “6sense’s current offering scores are at least on par with competitors in every category, led by deep analytics capabilities, strong integrations, and exceptional geographic coverage including intent capture in more than 40 languages.” “To be recognized by Forrester as an intent data leader is an honor and we're filled with pride. Their findings reflect our commitment to providing the most effective intent data solutions to our customers, empowering revenue teams to understand what their accounts are actively researching” said Viral Bajaria, CTO and Co-founder of 6sense. “These insights help with early identification of potential customers, equips revenue teams with the tools to accelerate the sales cycle and drive business growth. We continue to double down on this critical technology to deliver and lead the way in providing innovative solutions and integrations for our customers as evidenced by our recent product releases.” 6sense has seen impressive growth over the last six years with more than 1,500 B2B companies relying on 6sense Revenue AI™ for their competitive edge. 6sense Revenue AI is the most comprehensive unified go-to-market platform that leverages AI with data and intelligence to help organizations increase high-quality pipeline, improve pipeline conversion, and reduce go-to-market waste. Over the past eight months, 6sense has released two new products that leverage AI technology and intent data to support customers in pursuit of efficient revenue growth: 6sense® Conversational Email: uses generative AI and intent data to create hyper-relevant email exchanges with prospects to improve BDR efficiency and set meetings at scale. 6sense Revenue AI™ for Sales: delivers sales intelligence and next-best-action recommendations, including identifying anonymous buyer intent data accurately, to the platforms sellers already work on. PeerSpot Integration Offers Additional Buyer Insights for Revenue Teams 6sense today also announced the integration of PeerSpot intent data to its platform, strengthening its leader position in the intent data category. 6sense customers can leverage PeerSpot data to build audience segments for data exploration, buyer experience personalization, and campaign and outreach triggers. 6sense is the first account-based marketing (ABM) platform to integrate with PeerSpot, and the only ABM platform with native access to PeerSpot data, offering actionable, low-funnel intent data. 6sense Revenue AI delivers buyer intent signals from its proprietary intent network and other B2B sources — like Bombora, G2, TrustRadius, and now PeerSpot — all in one platform to uncover hidden demand and identify accounts that are ready to buy. Learn more: Read the report “The Forrester Wave™: B2B Intent Data Providers, Q2 2023” Learn more about 6sense Partners Stay updated with announcements at the 6sense Newsroom Follow 6sense on LinkedIn About 6sense 6sense is on a mission to revolutionize the way B2B organizations create revenue by predicting customers most likely to buy and recommending the best course of action to engage anonymous buying teams. 6sense Revenue AITM is the only sales and marketing platform to unlock the ability to create, manage and convert high-quality pipeline to revenue. Customers report 2X increases in average contract value, 4X increases in win rate and a 20-40% reduction in time to close deals. Know everything. Do anythingⓇ, with 6sense.

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ABM ACCOUNTS

Comply Names Martech Veteran as Chief Marketing Officer in Support of its Ongoing Growth Initiatives

PR Newswire | May 29, 2023

COMPLY, the leading provider of compliance software, consulting and education resources for the financial services sector and whose portfolio of offerings includes ComplySci, RIA in a Box, National Regulatory Services (NRS) and illumis, today announced it has named Gayle Nixon as Chief Marketing Officer. This announcement comes at an integral juncture, as the firm seeks to scale growth and enable clients to meet evolving regulatory requirements. Nixon is an experienced MarTech and B2B marketing expert with more than 15 years of scaling and coaching teams in developing and leading growth- and account-based marketing strategies. She joins COMPLY from the legal tech firm Litera, where she was Senior Vice President of Marketing. "Adding Gayle and her deep marketing experience to our executive leadership team will further enable COMPLY to cement its place as the leading provider of compliance software, consulting and education resources for the financial services sector," said Amy Kadomatsu, COMPLY's CEO. "She will be integral in creating value-based marketing approaches that demonstrate COMPLY's ability to solve complex compliance concerns across a range of financial firms." COMPLY launched in 2022 to unify ComplySci, RIA in a Box, National Regulatory Services (NRS) and illumis under one corporate umbrella with an integrated leadership team to accelerate the organization's strategic growth initiative. Customers will be able to leverage the breadth of solutions and expertise from all four businesses. The addition of Gayle Nixon, in such a key leadership position, underscores COMPLY's ongoing growth and drive to offer the market the leading regulatory compliance solution set. Nate Remmes, COMPLY's Chief Growth Officer, said, "COMPLY's integration requires a focused and targeted marketing approach to ensure the market understands that our firm will deliver a holistic and efficient approach to compliance needs and education. Gayle's expertise allows us to quickly achieve that goal." Nixon's previous roles include Vice President of Digital Marketing and Demand Generation for SS&C Intralinks, Senior Director of Global Demand Generation at Rocket Software, Chief Marketing Officer at itslearning AS and Director of Global Marketing, Demand Creation at Trillium Software. Nixon added, "I am thrilled to be part of COMPLY and excited to help the leadership team identify and meet its growth targets." About COMPLY At COMPLY, we pride ourselves on being the champion for compliance professionals. Merging technology, consulting and education, we help clients navigate the ever-changing regulatory environment. Our portfolio of offerings includes ComplySci, RIA in a Box, National Regulatory Services (NRS) and illumis, whose more than 7,000 clients include some of the world's largest financial institutions. Clients throughout our portfolio enjoy access to our full suite of industry-leading governance, risk and compliance (GRC) consulting, technology, managed services, analytics and outsourcing solutions.

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ACCOUNT BASED DATA

6sense Announces Inspire UK 2023 to Showcase Actionable Insights for Today’s Revenue Leaders

Business Wire | May 23, 2023

6sense, the leading platform to revolutionise the way B2B organisations create, manage and convert pipeline to revenue, announced its inaugural Inspire UK event to take place in London on 20 June 2023. The event aims to showcase tangible business impact possible with strategies centred on leveraging data and intelligence to scale and mature ABM programs. The exclusive one-day event will bring together enterprise sales and marketing leaders to share actionable insights and practical how-to’s to move the needle in revenue generation. Inspire will feature commentary from 6sense leaders like Chief Market Officer, Latané Conant, and global brands including LinkedIn, Amplience, Cora Systems, and Trend Micro with more to be announced. “This is our first opportunity to host members of the RevTech community together in London and we are delighted at the opportunity,” said Paul Gilhooly, 6sense Vice President of Sales in EMEA. “Supported by some of our customers, partners, and industry visionaries, Inspire UK will be instrumental in bringing account-based revenue strategies to the forefront of the EMEA market. We hope to make Inspire an ongoing tradition that enterprise leaders look forward to each year.” Inspire is designed to provide enterprise leaders with ideas and solutions to kickstart innovation and help attendees better solve their day-to-day pipeline and revenue creation challenges. Attendees will have the opportunity to participate in 1:1 revenue clinic sessions, in-depth workshops and training, panel discussions, and hands-on product demos. “Our goal with Inspire is to give marketers the tools they need to be successful,” said Latane Conant, Chief Market Officer at 6sense. “Sales and marketing teams are asked to do more with less but they are not always equipped properly to make that possible. Data intelligence will unlock opportunities for them to reach their goals and we are excited to showcase that with UK enterprise leaders.” Inspire will take place at Events @ No. 6, a state-of-the-art space located in the heart of the City, providing an intimate setting for attendees. The venue, with consideration to environmental impact, features sustainable design elements including a living rooftop to serve as a habitat for local wildlife and reduce the volume of rainwater runoff. For more information or to register, visit https://6sense.com/events-webinars/inspire-uk and follow along on LinkedIn, Twitter, and Instagram for the latest on Inspire UK news. About 6sense 6sense is on a mission to revolutionise the way B2B organisations create revenue by predicting customers most likely to buy and recommending the best course of action to engage anonymous buying teams. 6sense Revenue AI™ is the only sales and marketing platform to unlock the ability to create, manage and convert high-quality pipeline to revenue. Customers report 2X increases in average contract value, 4X increases in win rate and a 20-40% reduction in time to close deals. Know everything. Do anythingⓇ, with 6sense.

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Events

B2B Forum 2023

Conference

B2B Forum 2023

Conference