5 Steps to Creating Personalized Content Experiences for ABM

RANDY FRISCH |

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It’s something you may not even realize, but as a consumer, you’re getting served personalized experiences left and right. From your Netflix recommendations to your suggested Spotify playlists, nearly everything we interact with online has some kind of personalization attached to it. Until recently, this high level of personalization has existed almost exclusively in the B2C world, and it’s really only been within the past couple of years that personalization in the form of account-based marketing (ABM) has blown up for B2B marketers. It’s no longer a tactic, it’s a tried-and-true strategy. So much so that some organizations have nearly abandoned more traditional approaches because of the success they’ve seen from ABM. But when I get the chance to talk to fellow marketers about it, one of the things I hear time and again is that actually creating those highly personalized experiences is sometimes easier said than done.

Spotlight

Lead Creation | B2B Marketing

B2B Marketing & Lead Generation, a short story... A few years ago one of our clients started getting amazing results. They had stumbled across a really clever sales technique that changed the way we do business. It was simple and smart - they asked thousands of targeted contacts for their opinions on challenges they face in day-to-day business. Hundreds of prospects started talking back. We soon realized that this simple method was positioning the client as expert on those issues, developing real insights, and connecting with hundreds of prospects on common ground. Best of all, prospects were coming to our client about the challenges that they solve.

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Spotlight

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