6 Benefits of Account-Based Marketing for B2B Companies

KATIE SUKALICH | February 4, 2020

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In B2B marketing, it’s been tough to avoid conversations about account-based marketing (ABM) recently. ABM is the direction our industry is going. And that’s no big surprise, since this approach helps teams focus, collaborate, and deliver positive results. If you haven’t started using ABM at your organization yet, check out these key benefits to see why so many companies are already adopting this type of marketing. They’ll give you a better sense of why you should consider ABM, and they can help others on your team see the value of this approach and get on board, too.

Spotlight

Services Plus, Inc.

Market Segmentation Specialty Packaging- It is our goal to create product impact at retail. We listen to your needs then create complete, innovative solutions from concept to delivery, allowing you to get to the market faster. • Multi- Packs • Bundle Packs • Retail Displays • Promotional Packs • Gifts Packs. Rapid Response- Service Plus has scalable capacity, people and process in place to quickly respond to our customer’s needs. A “can do” attitude permeates our organization and is noticed by our customers. Practical Ingenuity- Services Plus has creative ideas; customized services, and a find a better Way mindset that we use to drive Brand Enhancement. Best Overall Value- We use continuous improvement to advance quality and Smart Innovation to continually drive down cost. We share the cost savings with our customers.

OTHER ARTICLES

How to Improve ABM Programs with Interactive Content

Article | May 14, 2021

Account-based marketing, also known as ABM, is an effective yet efficient way to seek out high-value leads and close sales. A B2B marketer can align his sales and marketing strategies to break into the industry. However, there’s one thing that needs all the attention from the marketing team- the content. The B2B marketers from around the world are shuffling their budgets to focus more on account-based marketing. As of now, 28% of the budgets were allocated to support account-based marketing. When considering ABM, marketers often jump to the execution part instead of planning, identifying, and targeting the target accounts. Therefore, they fail to understand the critical needs of the clientele. The whole process of connecting with the customers with their accounts goes into vain.

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What is Account Based Marketing and how does it help to generate B2B leads?

Article | February 25, 2020

Inbound marketing remains one of the most efficient digital marketing techniques available. But did you know that you can also perfectly combine the content that you create for your inbound strategy with a traditional outbound sales approach? Or can make it even more detailed for specific sectors? This technique is called Account Based Marketing, and we explain below what it is and how you can generate additional B2B leads with it.

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No High-Level Fluff: 7 Steps to Build the Best Target Account Model

Article | February 21, 2020

Selecting target accounts can be stressful. You worked hard to build trust across your Sales team, and now comes a project that could ruin that hard-won trust if you don’t execute it perfectly. Guess what? It is not (and never will be) perfect. This activity can’t be done in a Marketing silo. Marketing needs Sales, and Sales needs Marketing to accurately select target accounts. And don’t forget about your Customer Success team! So repeat after me: Selecting target accounts is a cross-functional project. Now, I know what you’re thinking “Sounds great, but building the model is hard and everything I read on the internet is just high level. And I need to know how to actually do it!”

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Is that ABM or just good marketing?

Article | February 21, 2020

We posted this blog last year, but it seems to be as important a question as ever, with ABM continuing to dominate marketing. So have a read and let us know your thoughts. To give you some perspective on why I'm tackling this as a subject, let me qualify my experience to you. We have observed, researched, actioned, piloted, rolled out account based marketing in large and small organisations; 1:1 ABM and 1:many account based approaches. And we were recently asked this question at an event and we bumbled through an answer because the question is quite large and fundamental. You can not rely on the actual written definition of account based marketing to help answer it. "Marketing to a set of named accounts" is not a descriptive definition.

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Spotlight

Services Plus, Inc.

Market Segmentation Specialty Packaging- It is our goal to create product impact at retail. We listen to your needs then create complete, innovative solutions from concept to delivery, allowing you to get to the market faster. • Multi- Packs • Bundle Packs • Retail Displays • Promotional Packs • Gifts Packs. Rapid Response- Service Plus has scalable capacity, people and process in place to quickly respond to our customer’s needs. A “can do” attitude permeates our organization and is noticed by our customers. Practical Ingenuity- Services Plus has creative ideas; customized services, and a find a better Way mindset that we use to drive Brand Enhancement. Best Overall Value- We use continuous improvement to advance quality and Smart Innovation to continually drive down cost. We share the cost savings with our customers.

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