6 Questions to Ask Yourself Before Running a Demand Gen Campaign

MATT LEAP | March 25, 2015

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Between seemingly insatiable sales teams and ever-increasing demands from corporate leadership, B2B marketers are often pressured to run more and more demand generation campaigns.  As a result, many campaigns are executed before they’re fully conceptualized, leading to subpar outcomes and frustration all around.Paid outbound campaigns are a great option to expand reach and further organizational objectives, but these benefits can only be realized when they are meaningfully incorporated into a larger demand generation strategy.  Given the hectic pace of today’s demand gen, B2B marketers need a concise and effective methodology to ensure each campaign is fleshed out before it’s delivered.To meet these ends, marketers have to return to basics – the classic information gathering approach of Who, What, Why, When, Where, (and How), also known as the 5 W’s.  Understanding each of these points and their impact on a campaign will allow you to purchase or produced more developed, effective demand generation campaigns.

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McCorkell & Associates

McCorkell & Associates is an integrated marketing and advertising agency specialising in servicing the B2B segment, primarily within the IT&T sector. Our broad range of marketing and event services enables us to develop effective campaigns for our clients that go beyond common methodologies and achieve unrivalled results. Our operation covers the APAC region with office presence in Australia, Singapore, China and India.

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