8 B2B Lead Generation Hacks That Will Work

Runa tripathy | May 23, 2018

article image
Today, there’s a hack for everything. Want to cut off your strawberry stems? Push a straw through the center! Don’t have a clip for a bag of chips? Trim the edges of a pants’ hanger and use that. While those hacks are useful, they’re more for everyday life. What if you’re interested in lead generation for B2B? Well, guess what? There are hacks for that as well. We’ve gathered up eight of the most useful of these B2B lead gen hacks that are all super-current and ready to be used today. Whether you’re looking for a handy new tool or email software or some new campaign tricks, read on. According to marketing legend Neil Patel, a high-value offer will incentivize your customers to buy. He recommends following this formula: “High-value offer + persuasion = irresistible.” It’s not very complicated, but that’s not a bad thing. What exactly constitutes an irresistible offer, you may be asking? That’s a good question. The value of an offer varies depending on your industry and your audience.

Read more

Spotlight

Lane Four

Lane Four is an Account-Based Sales & Marketing application which bridges the gap between Marketing Automation and Salesforce. Lane Four's 100% native Salesforce solution gets leads to the right person at the right time with our suite of ABM tools and Advanced Lead Routing Engine. Lane Four matches SFDC leads with accounts, routes and auto-convert leads, manages account-based sales teams, configures account-based roll-ups, and administers your data in Salesforce.

OTHER ARTICLES

The surprising benefits ABM brings to your customers

Article | February 20, 2020

We’ve all heard how good account-based marketing (ABM) can be for your B2B business, but did you know it’s also great for your customers? It’s not often revenue goals and customer needs align as well as they do with account-centric strategies. Here are the four ways ABM done well is as much a win for your customers as it is for your growth targets.

Read More

Five Must-Try Software As A Service Growth Hacking Strategies

Article | May 30, 2021

Many businesses employ Software-as-a-Service (SaaS) for its flexibility and simplicity to fulfill their marketing requirements. Different types of SaaS marketing platforms help companies simplify their marketing needs. But growing a SaaS company isn’t easy. It is quite challenging because the industry is flooded with competition. Research had predicted very early on that 73% of the companies would turn all their apps into SaaS by 2021, making SaaS competition fiercer than ever. Marketeers eye for consumers’ already limited attention spans in B2B and B2C spaces.

Read More

The Benefits of ABM vs Standard Inbound Marketing

Article | March 2, 2020

The allure of Account Based Marketing (ABM) should be easy for anyone to understand. Conventional marketing techniques often operate based on a take-what-you-can-get approach, where content is created to appeal to a large audience and then dispersed far and wide with the hopes of reaching the most viable buyers possible. While this is an excellent way to increase brand presence and move large quantities of products, it doesn’t offer a great deal of control over who gets exposed to the content that you’ve made. If you’re looking for specificity when it comes to your marketing strategy targets, inbound marketing only has the capacity to work retroactively. It can be easy to drive traffic towards your website and then check whether your most desired client-type is present within that large audience, but this approach offers little indication as to when your most desirable type of client is going to land on one of your pages.

Read More

ABM or InBound Marketing, which is better for your B2B organization

Article | March 2, 2020

It can be easy to drive traffic towards your website and then check whether your most desired client-type is present within that large audience, but this approach offers little indication as to when your most desirable type of client is going to land on one of your pages.

Read More

Spotlight

Lane Four

Lane Four is an Account-Based Sales & Marketing application which bridges the gap between Marketing Automation and Salesforce. Lane Four's 100% native Salesforce solution gets leads to the right person at the right time with our suite of ABM tools and Advanced Lead Routing Engine. Lane Four matches SFDC leads with accounts, routes and auto-convert leads, manages account-based sales teams, configures account-based roll-ups, and administers your data in Salesforce.

Events