8 tips for your email marketing: the most successful content marketing channel

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If you aren’t effectively using email marketing as a channel for your content, you’re missing out. Email marketing, the potential of which is often overlooked, is actually rated as the most successful content marketing channel by Australian marketers. The 2017 Content Marketing Institute report revealed that 92% of Australian marketers use email to distribute content, with a whopping 95% saying it is the most important channel for their overall content marketing success. While social media is often the more attractive option, there’s no guarantee that your followers will see your posts. Changes to algorithms can restrict your ability to reach your followers, and these days unless you’re willing to pay for your social promotion there’s a good chance it won’t generate that much traffic or engagement.

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Top 10 Rich Buyer Intent Data Software for More Sales in 2023

Article | July 27, 2022

Contents 1. Market Dynamics of B2B Buyer Intent Data Software 2. KPI for Good Purchase Intent Data and How Does a Buyer Intent Data Software Determine the Purchase Intent? 3. Optimizing Your B2B Buyer Intent Data Using Software to Drive Sales 4. Top 10 B2B Buyer Intent Data Tools to Accelerate Sales with B2B Account-based Marketing 5. Summing up Driving conversions has become more precise and predictable with the use of high-quality buyer intent data. As buyer intent marketing has emerged as one of the most promising tools to get the most out of your account based marketing campaigns, companies can quickly reach out to their highest potential prospects. This way companies can better plan the sales numbers and keep up with the rising demand for their products and services in the market while maintaining consistent customer experiences. Buyer intent data software are capable to - Provide granular insights into customer behavior and purchasing patterns. Identify potential customers who are actively in the market for a product or service. Improve target marketing efforts by enabling companies to reach the right people with the right message. Enhance sales team's ability to close deals by providing them with valuable information about their prospects. Improve overall marketing ROI by focusing resources on high-value prospects. Facilitate data-driven decision making by providing actionable insights. Monitor and analyze market trends and competition. By using buyer intent data software, companies can gain a deeper understanding of their customers, making it easier to deliver a personalized and relevant experience, and ultimately increase conversions and sales. 1. Market Dynamics of B2B Buyer Intent Data Software “The buyer intent data software market is projected to reach USD 15 billion at 20% CAGR by 2025.” This growth is attributed to data-driven decision making, digital transformation, and e-commerce initiatives among businesses that has increased the adoption rate for buyer intent data software among large progressive enterprises. The demand for personalized shopping experiences and refined customer engagement drives rapid market growth in the buyer intent data industry. 2. KPI for Good Purchase Intent Data and How Does a Buyer Intent Data Software Determine the Purchase Intent? Key Point Indicators (KPIs) for Good Buyer Intent Data: 1. Relevance: The data should be directly related to a buyer's intention to purchase a product or service. 2. Timeliness: The data should be collected and analyzed in real-time to accurately reflect a buyer's current purchasing intentions. 3. Accuracy: The data should be accurate and verified to ensure its reliability and usefulness. 4. Completeness: The data should include all relevant information about a buyer, such as demographics, previous purchases, and search history. 5. Consistency: The data should be collected and analyzed using consistent methodologies to ensure comparability over time. 6. Privacy: The data should be collected and stored in a way that protects the privacy and confidentiality of the buyer. How Does Buyer Intent Data Software Determine the True Intent of a Customer Behavior? Buyer intent data software determines the true intent of a customer behavior through various methods such as: Natural language processing (NLP) Machine learning algorithms Data analysis of customer interactions and behaviors Integration with other data sources (e.g. search history, demographics, etc.) Predictive analytics The software analyzes a wide range of data points to understand the motivations behind a customer's behavior, such as their search queries, content they engage with, and the actions they take on a website. It refers to information about a potential customer's interest or intention to purchase a product or service, usually gathered through online behavior such as web searches, social media activity, email interactions, and previous purchase history. This data can provide insights into what a customer is looking for, their buying journey, and the likelihood of them making a purchase. It can help businesses to tailor their marketing and sales efforts, better understand their target audience, and increase the chances of successful sales. This information is then used to create a comprehensive profile of the customer's intent and provide insights into how they are likely to behave in the future. 3. Optimizing Your B2B Buyer Intent Data Using Software to Drive Sales Monitoring the impact of your account-based marketing efforts is important to drive sales. Checking what has worked in the past using the historical data helps understand the patterns in your data which in turn helps you learn and narrow your focus when it comes to purchase intent data. These trends will change as per your industry however, they all help large enterprises to bring in more sales and data intelligence. As far as the buyer intent data goes, gathering and analyzing the data from all the sources using technology and algorithms refine your intent data and helps you find higher potential accounts and take data-driven decisions. 4. Top 10 B2B Buyer Intent Data Tools to Accelerate Sales with B2B Account-based Marketing Depending upon your specific needs and budget as well as your B2B industry, you can select an account-based marketing software with buyer intent data tools. We have listed some of the top B2B intent data providers to accelerate your B2B account based marketing down below. 6 sense:6Sense is a leading ABM software that provides buyer intent data to help B2B marketers personalize their outreach and drive pipeline growth. The platform uses artificial intelligence and machine learning to gather insights on your target accounts' digital behavior and buying signals, enabling you to prioritize your outreach and tailor your messaging to their specific needs and interests. Additionally, 6Sense offers a range of ABM solutions, including account identification, account engagement, and account orchestration, to help B2B marketers effectively plan, execute, and measure the impact of their ABM programs. Albacross: Albacross is an ABM software that provides buyer intent data to help B2B marketers personalize their outreach and improve their pipeline. The platform uses lead generation and account-based marketing technology to gather insights on your target accounts' digital behavior, enabling you to prioritize your outreach and tailor your messaging to their specific needs and interests. Albacross helps B2B marketers identify their ideal customer profile and generate high-quality leads by tracking website visits and providing information about the companies visiting your website. The platform also offers a range of features, such as lead scoring, account-based retargeting, and email tracking, to help you optimize your ABM strategy and improve the impact of your campaigns. Bombora: Bombora is a B2B data solutions company that provides account-based marketing (ABM) software for buyer intent data. The platform aggregates business intent data from various sources, including content consumption, social media activity, and job postings, to help B2B marketers gain insights into the buying signals of their target accounts. Bombora's technology provides actionable data on the topics that your target accounts are researching, enabling you to personalize your outreach and tailor your messaging to their specific needs and interests. The platform works with ABM and marketing automation tools like Marketo, Pardot, and Eloqua to help you streamline your ABM processes and make your campaigns more effective. MadisonLogic: Madison Logic is a B2B marketing technology company that provides account-based marketing (ABM) software for buyer intent data. The platform offers a range of solutions for B2B marketers, including lead generation, content syndication, and programmatic advertising. Madison Logic's technology helps B2B marketers personalize their outreach by providing insights into the buying signals of their target accounts. The platform tracks the online behavior of your target accounts, such as website visits, content downloads, and email opens, to help you identify opportunities to engage with your prospects and improve the impact of your campaigns. Also, Madison Logic's ABM platform works with marketing automation tools like Marketo, Eloqua, and Pardot to help you streamline your ABM processes and improve your campaigns. Qualified.com: Qualified.com is an ABM software that provides buyer intent data to help B2B marketers personalize their outreach and improve their pipeline. The platform uses artificial intelligence and machine learning to gather insights on your target accounts' digital behavior and buying signals, enabling you to prioritize your outreach and tailor your messaging to their specific needs and interests. Qualified.com offers a range of ABM solutions, including account identification, account engagement, and account orchestration, to help B2B marketers effectively plan, execute, and measure the impact of their ABM programs. The platform works with marketing automation tools like Marketo, Eloqua, and Pardot to help you streamline your ABM processes and improve your campaigns. Demandbase: Demandbase is a leading account-based marketing (ABM) software that provides buyer intent data to help B2B marketers personalize their outreach and drive pipeline growth. The platform uses artificial intelligence and machine learning to gather insights on your target accounts' digital behavior and buying signals, enabling you to prioritize your outreach and tailor your messaging to their specific needs and interests. Demandbase offers a range of ABM solutions, including account identification, account engagement, and account orchestration, to help B2B marketers effectively plan, execute, and measure the impact of their ABM programs. Also, the platform works with a number of marketing automation tools like Marketo, Eloqua, and Pardot to help you streamline your ABM processes and improve your campaigns. Demandscience: DemandScience is a company that provides buyer intent data software. This software helps businesses understand the buying behaviors and interests of their target audience. By analyzing a large amount of data, such as search queries, social media activity, and other online interactions, the software provides insights into what potential customers are looking for, what challenges they are facing, and what solutions they are considering. This information can be used by sales and marketing teams to better target their efforts and increase conversions. Salesintel.io: Salesintel.io is a company that provides a B2B contact and company data platform that includes a buyer intent software component. This software uses artificial intelligence and machine learning to analyze large amounts of data from various sources, such as social media, search engines, and business news, to identify patterns and signals that indicate a company's buying intent. This information can be used by sales and marketing teams to prioritize their efforts and engage with potential customers at the right time, in the right way. By understanding a company's buying intent, businesses can increase their chances of closing deals and growing their revenue. Terminus Account-based Marketing: Terminus is a company that provides an account-based marketing (ABM) platform that incorporates buyer intent data. ABM is a B2B marketing strategy that focuses on targeted and personalized outreach to specific companies rather than large groups of leads. The Terminus platform integrates buyer intent data to help sales and marketing teams better understand the buying behaviors and interests of their target accounts. By analyzing data such as website activity, social media engagement, and other online interactions, the software provides insights into the challenges and solutions that target accounts are interested in, allowing teams to personalize their messaging and outreach for maximum impact. The use of buyer intent data in the Terminus ABM platform can help businesses increase their conversion rates and drive revenue growth. Zoominfo: ZoomInfo is a company that provides a B2B contact and company data platform, including a buyer intent data software component. The platform uses artificial intelligence and machine learning to analyze large amounts of data from various sources, such as social media, search engines, and business news, to identify patterns and signals that indicate a company's buying intent. This information can be used by sales and marketing teams to prioritize their efforts and engage with potential customers at the right time. With a deep understanding of a company's buying intent, businesses can increase their chances of closing deals and growing their revenue. Additionally, the platform includes features for data enrichment, lead generation, and account-based marketing, allowing sales and marketing teams to have a comprehensive view of their target accounts and personalize their outreach for maximum impact. 5. Summing up Utilizing advanced technology and machine learning algorithms to gather and analyze data about potential customers, providing valuable insights into their buying behaviors and intent helps businesses gain an edge over competition. By utilizing this information, businesses can tailor their marketing and sales strategies to better target and convert leads into paying customers, ultimately driving more sales. Scaling your buyer intent marketing efforts has become a lot easier with the machine learning and predictive analytics.

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CORE ABM

Account Selection: How To Win Before You Start

Article | August 8, 2022

The first step in any account based go-to-market program is to create a target account list. Whether based on a formal Ideal Customer Profile (ICP) or not, the target account list represents an organization’s definition of the best accounts and those most likely to become customers. But in reality, marketers really only communicate with a subset of the account list at any one time, and even struggle to cover the full list over the course of a year.

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ACCOUNT BASED DATA

5 Steps for Succeeding in Account-Based Marketing

Article | August 19, 2022

Relative to the mass-market approach of the B2C world, B2B promotion requires a much more targeted approach. The customers are fewer and more discerning but commensurably more valuable and enduring so whether you’re trying to win over a new client or simply keep an existing client on your side, you need to be very careful with what you’re putting out. This is the reasoning behind account-based marketing, otherwise known as ABM. Instead of distributing generic marketing materials, it picks out specific prospects (or sets of prospects grouped by various shared elements) and creates personalized campaigns to suit them. It can be extremely cost-effective, but it needs to be done smartly (which isn’t easy). To help you run a flourishing account-based marketing campaign, we’re going to look at five steps you should take along the way.

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How to Successfully Set Up and Measure Your Account-Based Marketing Strategy

Article | February 10, 2020

The first lesson in this article is to stop thinking differently about ABM and B2B. Sangram Vajre is spot on when he exclaims that “ABM is B2B.” There is no real difference. Whether named or unnamed, every single campaign you launch as a B2B marketer caters to personas in different accounts. Another reality about account-based marketing is that due to the nature of omnichannel marketing and the fact that every prospect does its own research, you’re going to have to process different sets of traffic no matter how much control you think you have over your funnels. With these two things in mind, let’s look at what’s common in a successful ABM strategy, and also how to segment your audience in a way that tells the story of all the steps in your user acquisition models.

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ACCOUNT BASED DATA

Aprimo and PathFactory to Offer AI-driven Content Engagement Insights

Aprimo, PathFactory | March 14, 2023

On March 13, 2023, Aprimo, a provider of digital asset management and content operations solutions, announced a partnership with PathFactory, a B2B Content Intelligence platform, to deliver a comprehensive solution for optimizing and managing the complete marketing process. This partnership will enable their clients to enhance their brand experience and boost revenue by providing engaging, AI-driven audience engagement insights. The new partnership combines Aprimo's expertise in content operations with PathFactory's emphasis on content measurement and optimization to provide businesses with an all-inclusive solution for delivering qualified leads, improved experiences, and increased revenue. Key features of this integration consist of the following: Curated content from digital asset management (DAM) solution to rapidly build intuitive customer journeys Intuitive user interface and search capabilities to streamline strategy, workflow, brand asset access, and campaign planning across channels. AI-driven decision-making capabilities with customers' consumption behavior data to drive better results. The collaboration also provides AI-powered content analysis, meaningful metadata, and contextually relevant recommendations depending on target audience interests and behaviors. Changes in Aprimo will also automatically update all PathFactory experiences, eliminating the need for manual asset updates and audits. This will save companies money and time while ensuring governance and self-sufficiency throughout the content creation process. CEO and President of PathFactory, Dev Ganesan, shared, "Today's marketers face the challenge of delivering the hyper-personalized experiences that buyers demand, at the speed they expect." He added, "The combined strengths of Aprimo and PathFactory solve this problem by providing an integrated approach to content creation and management, insights, and activation – delivering both speed and results for companies to meet and exceed those expectations." (Source – Business Wire) About Aprimo Aprimo, a Chicago-based company, offers digital asset management and work management solutions to help teams drive business outcomes and reach customers through compelling content and marketing strategies. Its powerful content operations platform gives organizations a single source of truth to optimize how they design, develop, govern, and offer exceptional brand experiences at scale. The company combines breakthroughs in artificial intelligence and machine learning with continuous product innovation and the power of its people to make composable content operations a reality for its customers, empowering them to stay ahead in a rapidly evolving digital landscape. About PathFactory PathFactory is a trusted provider of intelligent content experiences for leading enterprise and mid-market B2B companies based in Toronto, Ontario. By leveraging insights and automation, it enables B2B buyers to seamlessly connect with content across the buyer journey, accelerating nurture and improving win rates. Recently recognized among North America's Technology Fast 500 and Canada's Technology Fast 50 companies by Deloitte, the company has also been named a 2019 Cool Vendor in Technology Marketing by Gartner and a Top-Rated Award Winner in Content Marketing Software by TrustRadius for 2019 and 2020.

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BUYER INTENT DATA

Folloze Receives 2023 G2 Winter Awards, High Performer and “Users Love Us” Recognition

Folloze | February 14, 2023

Folloze, the no-code B2B Buyer Experience Platform (BX 3.0), has been recognized as a 2023 G2 Winter Awards High Performer. Additionally, the firm was awarded badges in seven significant industrial areas. Etai Beck, Folloze Co-founder and CEO, said, "We are honored to be recognized as a High Performer and receive badges from G2, as it underscores our commitment to our customers in building rich tools that marketers can leverage to maximize their performance." He added, "Each badge received validates the steps we have taken to drive value for our customers who see buyer experience as key to driving performance in this marketplace." (Source – Businesswire) G2, the biggest and most reputable software marketplace in the world, has released its G2 Winter 2023 Reports. Folloze, which has garnered an average 4.8 user rating out of 5 on the G2 review website, has been recognized in this year's G2 Winter Awards for its overall performance and usability across seven categories. Folloze, which has created the world's first and only no-code B2B buyer experience platform, was awarded a High Performer badge in many categories, including account-based analytics, account-based orchestration platform, and market resource management. The business was awarded many badges, including Easiest to Use, Easiest Admin, Best Meets Requirements, and Highest Performer. The Buyer Experience Platform of the firm got an extra award for "Users Love Us" in each of the seven categories mentioned below: Account-Based Advertising Account-Based Analytics Sales Enablement Account-Based Orchestration Platform Marketing Resource Management Account Data Management Account-Based Web & Content Experiences About Folloze Folloze, a provider of the world's first no-code B2B Buyer Experience Platform, is used by B2B sales, marketing, and revenue teams. Folloze BX 3.0 enables any marketer to effortlessly create data-driven, highly engaging, and customized content destinations throughout the full B2B buyer experience to generate more profound account engagement and revenue development. Top B2B businesses like ServiceNow, Google Cloud, Cisco, Autodesk, Gigamon, and UL rely on Folloze to increase client engagement, revenue growth, and account expansion.

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ACCOUNT BASED DATA, ACCOUNT MANAGEMENT

DemandScience Products Achieved 26 Awards in Winter 2023 G2 Reports

DemandScience | January 11, 2023

On January 10, 2023, DemandScience, a worldwide B2B data firm that collaborates with clients to generate demand, revealed that its products got 26 recognitions in G2's Winter 2023 Reports. Highlights include two awards each for easiest to do business with, best estimated ROI, and fastest implementation, as well as 17 G2 Grid® Report Awards that recognize DemandScience as a leader or high performer. Chair and CEO of DemandScience, Peter Cannone, said, “Our mission is to provide B2B marketers with solutions that are effective, easy to use, and deliver rapid ROI. Winning 26 G2 awards across these categories validates our products and solutions,” He also said, “These awards are based directly on reviews from users and confirm our commitment to our global customers.” DemandScience’s ABM Display and Intent Data, Content Syndication products won 12 awards in the following categories: Easiest To Do Business With Leader High Performer Easiest Setup Users Love Us DemandScience Intelligence, the firm’s solution that provides clients with operational global B2B data, won 14 awards in these categories: Best Estimated ROI High Performer Fastest Implementation Users Love Us Sara Rossio, Chief Product Officer at G2, said, “Rankings on G2 reports are based on data provided to us by real software buyers,” Also explained, “Potential buyers know they can trust these insights when researching and selecting software because they’re rooted in vetted, verified, and authentic reviews.” G2 is one of the world’s largest and most trusted software marketplaces. (Source: GlobeNewswire) About DemandScience DemandScience is a global buyer intelligence leader accelerating demand generation for the world's leading software, technology, and B2B firms. The company offers healthy data and targeted buyer insights that align sales and marketing professionals with more qualified audiences, using decades of expertise in B2B market intelligence, analytics, content trends, and predictive intent. It promotes the use of data and predictive insights for sales and marketing professionals to improve their ability to identify potential customers, engage with them effectively, and convert them into buyers. Its goal is to help them achieve their growth targets.

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ACCOUNT BASED DATA

Aprimo and PathFactory to Offer AI-driven Content Engagement Insights

Aprimo, PathFactory | March 14, 2023

On March 13, 2023, Aprimo, a provider of digital asset management and content operations solutions, announced a partnership with PathFactory, a B2B Content Intelligence platform, to deliver a comprehensive solution for optimizing and managing the complete marketing process. This partnership will enable their clients to enhance their brand experience and boost revenue by providing engaging, AI-driven audience engagement insights. The new partnership combines Aprimo's expertise in content operations with PathFactory's emphasis on content measurement and optimization to provide businesses with an all-inclusive solution for delivering qualified leads, improved experiences, and increased revenue. Key features of this integration consist of the following: Curated content from digital asset management (DAM) solution to rapidly build intuitive customer journeys Intuitive user interface and search capabilities to streamline strategy, workflow, brand asset access, and campaign planning across channels. AI-driven decision-making capabilities with customers' consumption behavior data to drive better results. The collaboration also provides AI-powered content analysis, meaningful metadata, and contextually relevant recommendations depending on target audience interests and behaviors. Changes in Aprimo will also automatically update all PathFactory experiences, eliminating the need for manual asset updates and audits. This will save companies money and time while ensuring governance and self-sufficiency throughout the content creation process. CEO and President of PathFactory, Dev Ganesan, shared, "Today's marketers face the challenge of delivering the hyper-personalized experiences that buyers demand, at the speed they expect." He added, "The combined strengths of Aprimo and PathFactory solve this problem by providing an integrated approach to content creation and management, insights, and activation – delivering both speed and results for companies to meet and exceed those expectations." (Source – Business Wire) About Aprimo Aprimo, a Chicago-based company, offers digital asset management and work management solutions to help teams drive business outcomes and reach customers through compelling content and marketing strategies. Its powerful content operations platform gives organizations a single source of truth to optimize how they design, develop, govern, and offer exceptional brand experiences at scale. The company combines breakthroughs in artificial intelligence and machine learning with continuous product innovation and the power of its people to make composable content operations a reality for its customers, empowering them to stay ahead in a rapidly evolving digital landscape. About PathFactory PathFactory is a trusted provider of intelligent content experiences for leading enterprise and mid-market B2B companies based in Toronto, Ontario. By leveraging insights and automation, it enables B2B buyers to seamlessly connect with content across the buyer journey, accelerating nurture and improving win rates. Recently recognized among North America's Technology Fast 500 and Canada's Technology Fast 50 companies by Deloitte, the company has also been named a 2019 Cool Vendor in Technology Marketing by Gartner and a Top-Rated Award Winner in Content Marketing Software by TrustRadius for 2019 and 2020.

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BUYER INTENT DATA

Folloze Receives 2023 G2 Winter Awards, High Performer and “Users Love Us” Recognition

Folloze | February 14, 2023

Folloze, the no-code B2B Buyer Experience Platform (BX 3.0), has been recognized as a 2023 G2 Winter Awards High Performer. Additionally, the firm was awarded badges in seven significant industrial areas. Etai Beck, Folloze Co-founder and CEO, said, "We are honored to be recognized as a High Performer and receive badges from G2, as it underscores our commitment to our customers in building rich tools that marketers can leverage to maximize their performance." He added, "Each badge received validates the steps we have taken to drive value for our customers who see buyer experience as key to driving performance in this marketplace." (Source – Businesswire) G2, the biggest and most reputable software marketplace in the world, has released its G2 Winter 2023 Reports. Folloze, which has garnered an average 4.8 user rating out of 5 on the G2 review website, has been recognized in this year's G2 Winter Awards for its overall performance and usability across seven categories. Folloze, which has created the world's first and only no-code B2B buyer experience platform, was awarded a High Performer badge in many categories, including account-based analytics, account-based orchestration platform, and market resource management. The business was awarded many badges, including Easiest to Use, Easiest Admin, Best Meets Requirements, and Highest Performer. The Buyer Experience Platform of the firm got an extra award for "Users Love Us" in each of the seven categories mentioned below: Account-Based Advertising Account-Based Analytics Sales Enablement Account-Based Orchestration Platform Marketing Resource Management Account Data Management Account-Based Web & Content Experiences About Folloze Folloze, a provider of the world's first no-code B2B Buyer Experience Platform, is used by B2B sales, marketing, and revenue teams. Folloze BX 3.0 enables any marketer to effortlessly create data-driven, highly engaging, and customized content destinations throughout the full B2B buyer experience to generate more profound account engagement and revenue development. Top B2B businesses like ServiceNow, Google Cloud, Cisco, Autodesk, Gigamon, and UL rely on Folloze to increase client engagement, revenue growth, and account expansion.

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ACCOUNT BASED DATA, ACCOUNT MANAGEMENT

DemandScience Products Achieved 26 Awards in Winter 2023 G2 Reports

DemandScience | January 11, 2023

On January 10, 2023, DemandScience, a worldwide B2B data firm that collaborates with clients to generate demand, revealed that its products got 26 recognitions in G2's Winter 2023 Reports. Highlights include two awards each for easiest to do business with, best estimated ROI, and fastest implementation, as well as 17 G2 Grid® Report Awards that recognize DemandScience as a leader or high performer. Chair and CEO of DemandScience, Peter Cannone, said, “Our mission is to provide B2B marketers with solutions that are effective, easy to use, and deliver rapid ROI. Winning 26 G2 awards across these categories validates our products and solutions,” He also said, “These awards are based directly on reviews from users and confirm our commitment to our global customers.” DemandScience’s ABM Display and Intent Data, Content Syndication products won 12 awards in the following categories: Easiest To Do Business With Leader High Performer Easiest Setup Users Love Us DemandScience Intelligence, the firm’s solution that provides clients with operational global B2B data, won 14 awards in these categories: Best Estimated ROI High Performer Fastest Implementation Users Love Us Sara Rossio, Chief Product Officer at G2, said, “Rankings on G2 reports are based on data provided to us by real software buyers,” Also explained, “Potential buyers know they can trust these insights when researching and selecting software because they’re rooted in vetted, verified, and authentic reviews.” G2 is one of the world’s largest and most trusted software marketplaces. (Source: GlobeNewswire) About DemandScience DemandScience is a global buyer intelligence leader accelerating demand generation for the world's leading software, technology, and B2B firms. The company offers healthy data and targeted buyer insights that align sales and marketing professionals with more qualified audiences, using decades of expertise in B2B market intelligence, analytics, content trends, and predictive intent. It promotes the use of data and predictive insights for sales and marketing professionals to improve their ability to identify potential customers, engage with them effectively, and convert them into buyers. Its goal is to help them achieve their growth targets.

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