9 Tools To Use For Your Video Marketing

JULIETTE FERRARO | August 15, 2018

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With a 17% increase in video usage since last year and a total of 500 million hours’ worth of videos watched on YouTube every day, the video is an essential part of a modern content marketing strategy. For many industrial marketers, however, getting started with video marketing can be a bit daunting. Thankfully, there are plenty of free and cost-effective tools you can use to get your video marketing initiatives off the ground. Free for Mac users, iMovie is easy to use the tool, but with limited capabilities to other paid video editing software. iMovie allows users to edit photos, video clips, add titles, themes, music, and effects and even has color correcting capabilities and video enhancement tools. Although this is a great tool, it is only available on Apple platforms and may seem complex for inexperienced video editors.

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