A complete Account-Based Marketing workbook (models, templates and more) #ABM

| November 28, 2016

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Whenever there’s a new trend or channel or strategy spreading across the B2B world, inevitably a set of “guides” start appearing as forms of content.  Many of these guides are outstanding in their ability to teach people the basics of the new idea, what it means, how it fits into the broader marketing framework, etc. What too few of these guides do, unfortunately, is show people exactly what to do next.  How do you get started?  How do you structure the new initiative?  What have past people done and used to be successful out of the gate? Strategy is great, but give me the tactics please! That’s exactly what we’ve developed in conjunction with Integrate for account-based marketers.  This comprehensive workbook is 27 pages of specifics and eight separate worksheets to guide your implementation of account-based marketing (ABM).

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Marketing Interactions, Inc.

Marketing Interactions, Inc. works with B2B enterprises with complex sales to create digital marketing strategies that are compelling, highly leveraged and, most importantly, designed to engage prospects across the entirety of the buying process and customer lifecyle.

OTHER ARTICLES

How to Approach Demand Gen in Challenging Times

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3 innovative tools for securing ABM success

Article | March 25, 2020

Account-based marketing (ABM) is a popular and effective approach to B2B sales, marketing and lead generation. Businesses identify a number of key accounts they want to work with, and reach out to them as markets-of-one. This gives marketers and sales teams the chance to work towards common goals, execute a highly-personalized approach, and reach out to dream prospects and ideal clients. According to ITSMA, 85% of marketers said ABM outperformed other marketing investments. And, Sirius Decisions discovered that as many as 91% of those with an ABM program in place said they were either ‘tightly’ or ‘moderately’ aligned with sales. So, how can powerful B2B technology help support your ABM strategy?

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5 Key Moves for Delivering Effective Account-Based Marketing

Article | April 7, 2020

Before we launch into account-based marketing (ABM), let’s talk “data” for a moment. Companies get inundated with data on the daily basis. There is firmographic data, account data, technographic data, intent data, predictive data… hot data, small data, cold data, tall data. Okay, so I took it a little too far, but you feel me, right? All of those complex, undefined batches of information that your sales and marketing teams struggle to make actionable are living in your Customer Relationship Management (CRM), waiting to be deciphered and transformed into data-driven insights.

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Personalizing Account-Based Marketing: 7 Tactics

Article | April 13, 2020

Account-based marketing (ABM) is becoming more popular as companies begin to realize that traditional funnel marketing does not produce the same results it used to in the B2B space. ABM gives the ability to personalize sales and marketing outreach on the account level, and technology helps us do it at scale. In this article, we uncover the best tactics you can implement in your ABM strategy to personalize your outreach for marketing, sales & service.

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Spotlight

Marketing Interactions, Inc.

Marketing Interactions, Inc. works with B2B enterprises with complex sales to create digital marketing strategies that are compelling, highly leveraged and, most importantly, designed to engage prospects across the entirety of the buying process and customer lifecyle.

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