A Demand Generation Marketer’s Guide To Predictive & Account-Based Marketing

| October 5, 2017

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Account-Based Marketing (ABM) is gaining traction as the viable compliment to traditional sales and marketing efforts. ABM allows sales and marketing teams to be more personalized and targeted for the accounts that matter most to their business.In this ebook we will take you through:
• The foundation of Account-Based Marketing
• Why ABM has become so popular
• How to select your target accounts

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ATN Global

ATN Global provides International Sales & Business Development Services to Technology Companies. Our team comprises right mix of engineering teams & technology sales experts backed by robust marketing engine with wealth of experience and knowledge in Enterprise IT / Embedded and Manufacturing Processes to ensure that each of our client products / services are Measurable. ATN Global services ensure value addition to CXO teams, Young Innovators and Business Leaders who like to make strategic decisions in favor of long term results as market has been fast changing.

OTHER ARTICLES

How to Reach the Right Decision-Makers With Your Account-Based Marketing Strategy

Article | April 10, 2020

As COVID-19 became increasingly widespread in the U.S. last month, Senior Account-Based Marketing Manager Kristin Kolb had to quickly shift her department’s planned Q1 pilot. Originally, it had involved direct mail that the Matillion team was going to send to target audiences in their office. Kolb said they decided on an alternative digital approach, upping the ante with personalization efforts. “You don’t need the latest and greatest technology or idea to create a hypothesis and run a small test to see if it works,” Kolb said. Billtrust’s Director of Revenue Marketing Deirdre Mills also champions personalization. While she believes that ABM is more of an art than a science, she ties relevant prospect information into program data, keeping company initiatives in mind.

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The Ultimate Guide to Determining the ROI of Your ABM Campaign

Article | April 6, 2020

There’s a reason that 73% of marketers plan to increase their ABM budgets this year. It’s well known that Account Based Marketing is one of the industry-leading strategies for B2B marketing ventures targeting mid and enterprise-level businesses. It’s important to understand where the data that supports ABM as a strategy is coming from however, and how to implement ABM for your company in a way that gets you the same results as the industry leaders. Here’s our guide for how to assess whether your ABM campaign is giving you the maximum return on investment possible.

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5 Key Moves for Delivering Effective Account-Based Marketing

Article | April 7, 2020

Before we launch into account-based marketing (ABM), let’s talk “data” for a moment. Companies get inundated with data on the daily basis. There is firmographic data, account data, technographic data, intent data, predictive data… hot data, small data, cold data, tall data. Okay, so I took it a little too far, but you feel me, right? All of those complex, undefined batches of information that your sales and marketing teams struggle to make actionable are living in your Customer Relationship Management (CRM), waiting to be deciphered and transformed into data-driven insights.

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The Benefits of ABM vs Standard Inbound Marketing

Article | March 2, 2020

The allure of Account Based Marketing (ABM) should be easy for anyone to understand. Conventional marketing techniques often operate based on a take-what-you-can-get approach, where content is created to appeal to a large audience and then dispersed far and wide with the hopes of reaching the most viable buyers possible. While this is an excellent way to increase brand presence and move large quantities of products, it doesn’t offer a great deal of control over who gets exposed to the content that you’ve made. If you’re looking for specificity when it comes to your marketing strategy targets, inbound marketing only has the capacity to work retroactively. It can be easy to drive traffic towards your website and then check whether your most desired client-type is present within that large audience, but this approach offers little indication as to when your most desirable type of client is going to land on one of your pages.

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Spotlight

ATN Global

ATN Global provides International Sales & Business Development Services to Technology Companies. Our team comprises right mix of engineering teams & technology sales experts backed by robust marketing engine with wealth of experience and knowledge in Enterprise IT / Embedded and Manufacturing Processes to ensure that each of our client products / services are Measurable. ATN Global services ensure value addition to CXO teams, Young Innovators and Business Leaders who like to make strategic decisions in favor of long term results as market has been fast changing.

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