A privacy-aware framework for targeted advertising

| June 27, 2017

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Online advertising provides financial support for a large portion of today’s Internet ecosystem, and is displayed in a variety of forms embedded in web sites, emails, videos and so on. As the effectiveness of advertising largely depends on the relevance between the delivered advertisements (ads) and users’ interests, a popular paradigm for current online advertising system is targeted advertising, where advertisers hire an ad broker to deliver ads to potentially interested users by analyzing users  online profiles or behaviours . Targeted advertising is beneficial to both advertisers and users advertisers can gain higher revenue by advertising to users with a strong potential to purchase, and the users in turn receive more pertinent and useful ads that match their preferences and interests.

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Search Integration

We start with bottom line How are you serving your most prioritised customers and are you making the most out of your digital spend? We are accredited at the highest level of Google Analytics, Google Adwords, Display media, You Tube and SEO. We have won prizes elected members of the European Search Awards, but none of these credentials are important to us if we can not achieve and apply our knowledge to find insights that: A. Increase your revenue. B. Enhance your knowledge and insights about your customers behaviour pattern online. We do not work with providing documents and guidelines for your bookshelf. We want to grow together with you and our knowledge and skills should not only be transferred, but applied.

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Spotlight

Search Integration

We start with bottom line How are you serving your most prioritised customers and are you making the most out of your digital spend? We are accredited at the highest level of Google Analytics, Google Adwords, Display media, You Tube and SEO. We have won prizes elected members of the European Search Awards, but none of these credentials are important to us if we can not achieve and apply our knowledge to find insights that: A. Increase your revenue. B. Enhance your knowledge and insights about your customers behaviour pattern online. We do not work with providing documents and guidelines for your bookshelf. We want to grow together with you and our knowledge and skills should not only be transferred, but applied.

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