A Simple and Effective Sales Pipeline

| December 15, 2017

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Every agency has a slightly unique process when it comes to sales; however, the stages of the sales process are relatively similar. First, a sales representative identifies a lead (or it comes in from one of the agency’s lead generation channels). Second, they make contact, and finally, qualify the lead to decide whether or not they are a good fit before closing the deal. Many agencies have taken to automate their sales process so that leads can be tracked as they progress through each stage of the process. Sales automation software can automatically send emails to leads at various stages, allow sales reps to keep detailed notes of phone calls and meetings, remind reps when to follow up, and more. Before your agency can begin using one of these pieces of software, you’ll need to clearly define the stages of your sales process and the actions or events that should occur during each stage.

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Droga5

Droga5 is a creative and strategic advertising agency headquartered in New York, with an office in London. Founded in 2006, Droga5’s clients include Ancestry, Belstaff, Blue Apron, Chase, CoverGirl, Danone, ESPN, Georgia-Pacific, Google, Heineken, Johnsonville, LVMH, MailChimp, Mattress Firm, Mondelez International.

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