A Strategy for ABM Partnerships

| May 24, 2018

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If you’re considering working with a strategic alliance partner to develop account-based marketing (ABM) plan for one of your key accounts or target clients or for a cluster of accounts there are several things to think about before you get started. The model we present here will help you plan and then execute mutually beneficial ABM programs in conjunction with your partners. We know that ABM success depends on laying down strong foundations in terms of program objectives, resource decisions, process and system support, governance models, and metrics. But there are some additional issues to work through when planning ABM with partners.

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Hanapin Marketing

Hanapin Marketing is a premiere digital marketing agency focused exclusively on PPC (pay-per-click) marketing. Founded in 2004, the company manages and optimizes paid search programs in areas including search marketing, conversion rate optimization, lead generation, social advertising, remarketing, programmatic and display marketing. Hanapin's core objective is to maximize our clients' return on investment. Hanapin Marketing publishes the industry-leading blog, PPC Hero and produces the popular all PPC conference, Hero Conf. Hanapin’s client base includes big brands and Fortune 500 companies in a variety of verticals such as The Weather Channel, American Eagle, NPR, Home Depot, Icelandair, Education Affiliates, Friendly Planet Travel and Bozzuto.

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Hanapin Marketing is a premiere digital marketing agency focused exclusively on PPC (pay-per-click) marketing. Founded in 2004, the company manages and optimizes paid search programs in areas including search marketing, conversion rate optimization, lead generation, social advertising, remarketing, programmatic and display marketing. Hanapin's core objective is to maximize our clients' return on investment. Hanapin Marketing publishes the industry-leading blog, PPC Hero and produces the popular all PPC conference, Hero Conf. Hanapin’s client base includes big brands and Fortune 500 companies in a variety of verticals such as The Weather Channel, American Eagle, NPR, Home Depot, Icelandair, Education Affiliates, Friendly Planet Travel and Bozzuto.

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