ABM at Scale with OMC BlueKai & Eloqua

| August 17, 2016

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Account-based marketing (ABM) is changing the way B2B companies approach demand generation in 2016. Are you doing ABM right? Join Kwanzoo CEO Mani Iyer and OMC|BlueKai Expert and Senior Product Executive Niraj Deo as they explain OMC and partner ABM capabilities, how they fit into the 6-Step ABM Execution process, and how to build an ABM solution stack that delivers results.

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Bulldog Solutions

Bulldog is a modern marketing agency exclusively focused on complex B2B. That means deep experience in leading strategic insights, planning and execution of highly technical and wildly creative marketing programs. From quick-wins to dedicated agency-of-record needs, we provide a deep bench of experts for every aspect of B2B marketing.

OTHER ARTICLES

How ABM Does the Better Job for Your Demand Gen Funnel

Article | March 23, 2020

Account-based marketing (ABM) is no longer a new concept to B2B companies. It’s effectiveness as a marketing strategy has seen it gain traction among businesses in recent times, and managed cloud software companies have not been left behind. Generally, businesses that embrace the ABM approach treat their customers or prospects as individual markets not one huge audience. This highly targeted and personal strategy means that B2B companies can focus entirely on their customers and proceed to customize their marketing efforts including content creation with them in mind. In most cases, the returns from ABM campaigns are amazing. Data from ITSMA shows 85% of B2B marketers report that ABM outcomes superceed the investments they put in other marketing initiatives. But for managed cloud software companies seeking to boost their demand generation funnel, how can ABM help?

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Adding influencer marketing to ABM strategy can help build trust through external influences

Article | February 27, 2020

A study found 71% of marketers who practice ABM saw greater ROI, compared to traditional marketing. Account-based marketing, a hybrid of sales/marketing/revenue, can further be improved upon by adding influencer marketing to the ABM mix. This piece highlights a Dell outlet that was able to build up brand awareness and trust by leveraging targeted research and co-creating content with small business influencers. Including influencers like brandividuals, experts and brand advocates to ABM strategy can help marketers drive awareness, add substance to conversations and push conversions. While identifying influencers for ABM, marketers should consider factors such as popularity, relevance, and resonance.

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Are Revenue Operations the Secret to Account-Based Success Right Now?

Article | March 31, 2020

We’re hearing that a number of companies are shifting investments from canceled events into account-based efforts. Great news! Of course, we’re biased when it comes to all things account-based here at Engagio, but that’s because we know it works. The challenge now is to get those programs up and running both well and quickly. How can you make that happen and speed time to results? Two words: Revenue Operations. There’s a reason so many people signed up for the recent OpsStars event hosted by LeanData and co-sponsored by Engagio. RevOps is a movement in B2B whose time has definitely come.

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Optimizing ABM with Influencer Marketing

Article | February 28, 2020

Marketers who practice ABM are seeing impressive results. A recent report from ITSMA and the ABM Leadership Alliance found that 73% of marketers plan to increase ABM budgets in the coming year, and 71% saw greater ROI compared to traditional marketing. Yet as much success as marketers are seeing with ABM, most are missing a crucial part of the strategy: Building trust through external influence. In his B2BMX presentation, Lee Odden observed that ABM marketers tend to focus on internal influence which members of the buying committee have a say in the purchase decision.

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Spotlight

Bulldog Solutions

Bulldog is a modern marketing agency exclusively focused on complex B2B. That means deep experience in leading strategic insights, planning and execution of highly technical and wildly creative marketing programs. From quick-wins to dedicated agency-of-record needs, we provide a deep bench of experts for every aspect of B2B marketing.

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