ABM at Scale with OMC BlueKai & Eloqua

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Account-based marketing (ABM) is changing the way B2B companies approach demand generation in 2016. Are you doing ABM right? Join Kwanzoo CEO Mani Iyer and OMC|BlueKai Expert and Senior Product Executive Niraj Deo as they explain OMC and partner ABM capabilities, how they fit into the 6-Step ABM Execution process, and how to build an ABM solution stack that delivers results.

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Gourmet Ads

Gourmet Ads is a global vertical advertising network reaching household Grocery Buyers with offices in North America, United Kingdom, Canada and Australia. Our network only represents quality food and wine websites throughout the world, aggregating and managing advertising across these highly relevant websites and blogs. Food Advertising is our specialty and we focus on delivering branding campaigns which drive sales and customer acquisition…

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BUYER INTENT DATA

Get In Front of the Competition: Use Intent Data to Find the Accounts that Drive Your Busines

Article | August 8, 2021

B2B markets are more competitive than ever. They’re crowded, commoditized, noisy, and everybody is trying to knock on the same doors. So how do you break through the cacophony? The key is to not wait and reach out to your accounts with everyone else but to reach them when they are still early in the buyer’s journey. And that’s where leveraging intent data comes in. With intent data, you can see who is showing interest in your company or your competitors before they respond to your marketing efforts through form fills for content downloads or event RSVPs. You can create orchestrated plays as soon as they are in-market when they are searching. So you can deliver fresh ideas based on knowledge and understanding of an account’s industry and unique business issues before everyone else.

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Understanding The Science Behind Account Selection For Account-Based Marketing

Article | August 8, 2021

Account-Based Marketing (ABM) is becoming the strongest chapter in B2B marketing. The positive connection between ABM activity and revenue results has been acknowledged by global research firms, marketers and organizations. However, ABM can produce the right results only when marketers invest energy and resources in selecting the right accounts. Account selection from the identification of target accounts to the discovery of individual contacts is the first and the most vital step of implementing ABM, making it one of the biggest pillars of a successful ABM program.

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How To Determine If Account-Based Marketing Is Right For You

Article | August 8, 2021

Account-based marketing is a topic on the rise of popularity due to the evolution of digital content, which has led to changes in business to business (B2B) sales. With the rise of digital content, buyers are more well informed than ever, and the number of stakeholders involved in the decision process has increased. This in turn, has resulted in longer sales cycles and has left customers in full control with the ability to research and identify profitable decisions before they are made. This means that one’s approach must be much more personalized and highly relevant in order to cut through the online noise and get through to key decision-makers. This has led many companies to adopt new ways of reaching their audience, and this strategy is being referred to as “Account-Based Marketing”.

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How to Successfully Set Up and Measure Your Account-Based Marketing Strategy

Article | August 8, 2021

The first lesson in this article is to stop thinking differently about ABM and B2B. Sangram Vajre is spot on when he exclaims that “ABM is B2B.” There is no real difference. Whether named or unnamed, every single campaign you launch as a B2B marketer caters to personas in different accounts. Another reality about account-based marketing is that due to the nature of omnichannel marketing and the fact that every prospect does its own research, you’re going to have to process different sets of traffic no matter how much control you think you have over your funnels. With these two things in mind, let’s look at what’s common in a successful ABM strategy, and also how to segment your audience in a way that tells the story of all the steps in your user acquisition models.

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Spotlight

Gourmet Ads

Gourmet Ads is a global vertical advertising network reaching household Grocery Buyers with offices in North America, United Kingdom, Canada and Australia. Our network only represents quality food and wine websites throughout the world, aggregating and managing advertising across these highly relevant websites and blogs. Food Advertising is our specialty and we focus on delivering branding campaigns which drive sales and customer acquisition…

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