ABM HITS AND HEADACHES

| November 30, 2018

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It makes sense. When you narrow your marketing efforts to focus on a set of key target accounts, you open new levels of content personalization and email segmentation. ABM is far from foolproof, though. The concept only works if you target accounts that have a realistic chance of converting but are also numerous/sizeable enough to sustain the business. That’s where the ABM strategy comes in.

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Firefly Marketing

Firefly Marketing provides digital marketing strategies and ideas that spark! We come from a background working with Fortune 500 companies and use those same best practices to help our clients meet business goals. We develop full pay-per-click strategies, digital audits, account restructures and offer daily campaign management.

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Spotlight

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