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Spotlight

eCoast Marketing

eCoast is a comprehensive demand generation channel marketing agency focused on executing highly customized programs that result in increased revenue and outreach for the high-technology industry. We provide a full suite of tailored appointment setting, demand generation, full service marketing programs, and channel sales solutions to fit and work with your company. With these proven methods of increasing pipeline revenue, shortening sales cycles, and building long term relationships with diverse clients, eCoast has developed a solid reputation for success. It is because of the strength of our relationships that eCoast has become the primary marketing firm for technology manufacturers, partners, and value added resellers.

OTHER ARTICLES

Three Tips for Marketo Account-Based Marketing

Article | March 13, 2020

Account-based marketing has been a growing trend for today’s B2B marketing professionals. By aligning both sales and marketing teams with the same goals and objectives, we see our tech stacks evolve for better execution. Marketo has account-based marketing functionality, giving marketers and sales teams alike the capability of running successful account-based marketing campaigns. When getting started, there are three core areas you should focus on setting up: target named accounts, engagement campaigns, and results measurement.

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Account Based Marketing: A novel marketing approach, helping enterprises to reap high ROI

Article | February 10, 2020

Conventional Marketing is being gradually replaced by the account level personalisation aka. Account-Based Marketing or Account-Based Selling. It is more than just another strategic approach to marketing helping enterprises to target and acquire high value customers. Adding to this, advances in modern marketing techniques have empowered marketers to embrace the ABM swiftly at a higher scale.

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How Intent Driven Campaigns Generates Top of The Funnel Leads?

Article | March 9, 2020

If your marketing team is still engaged in spray and pray marketing, consider these remarks from Sarah Mayer, Senior Marketing Ops Manger at MarcomCentral. What’s did Sarah Meyer and her team do differently? They started running intent driven marketing campaigns. Intent data points directly at what consumers want. It is behavior data that gives out signals on where prospective customers are in their buying journey. Harnessing intent data allows marketers to personalize their selling approach and messaging. In addition, intent data ensures ad spending is directed at targets with the highest likelihood of making a purchase. Without intent data, b2b marketing is all about guessing, and blindly targeting anyone who makes any sort of interaction with your brand, with generic marketing campaigns and ads that are likely to be ignored.

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How ABM Does the Better Job for Your Demand Gen Funnel

Article | March 23, 2020

Account-based marketing (ABM) is no longer a new concept to B2B companies. It’s effectiveness as a marketing strategy has seen it gain traction among businesses in recent times, and managed cloud software companies have not been left behind. Generally, businesses that embrace the ABM approach treat their customers or prospects as individual markets not one huge audience. This highly targeted and personal strategy means that B2B companies can focus entirely on their customers and proceed to customize their marketing efforts including content creation with them in mind. In most cases, the returns from ABM campaigns are amazing. Data from ITSMA shows 85% of B2B marketers report that ABM outcomes superceed the investments they put in other marketing initiatives. But for managed cloud software companies seeking to boost their demand generation funnel, how can ABM help?

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Spotlight

eCoast Marketing

eCoast is a comprehensive demand generation channel marketing agency focused on executing highly customized programs that result in increased revenue and outreach for the high-technology industry. We provide a full suite of tailored appointment setting, demand generation, full service marketing programs, and channel sales solutions to fit and work with your company. With these proven methods of increasing pipeline revenue, shortening sales cycles, and building long term relationships with diverse clients, eCoast has developed a solid reputation for success. It is because of the strength of our relationships that eCoast has become the primary marketing firm for technology manufacturers, partners, and value added resellers.

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