ABM Success Story | Pramata | Lower Advertising Costs and Increased Pipeline

| February 8, 2019

article image
Pramata was facing a common B2B marketing challenge: getting their brand in front of the right accounts at the right time to build awareness for the sales team. With the help of Terminus' best in class customer success team, Pramata was able to create an ABM strategy that has lowered advertising costs and increased pipeline.

Spotlight

Aventi Group, LLC

Aventi Group is a product marketing agency that specializes in accelerating revenue for technology companies. Our team of executives and consultants act as an adjunct to our clients’ senior management teams and consistently deliver high impact results. Aventi Group primarily works with clients in five primary areas of product marketing...

OTHER ARTICLES

How Intent Driven Campaigns Generates Top of The Funnel Leads?

Article | March 9, 2020

If your marketing team is still engaged in spray and pray marketing, consider these remarks from Sarah Mayer, Senior Marketing Ops Manger at MarcomCentral. What’s did Sarah Meyer and her team do differently? They started running intent driven marketing campaigns. Intent data points directly at what consumers want. It is behavior data that gives out signals on where prospective customers are in their buying journey. Harnessing intent data allows marketers to personalize their selling approach and messaging. In addition, intent data ensures ad spending is directed at targets with the highest likelihood of making a purchase. Without intent data, b2b marketing is all about guessing, and blindly targeting anyone who makes any sort of interaction with your brand, with generic marketing campaigns and ads that are likely to be ignored.

Read More

Account Based Marketing: 3 Ways an ABM Approach Pays Off

Article | March 9, 2020

While account-based marketing (ABM) is nothing new, B2B marketers now have more data and better tools than they had in the past to identify high value accounts, drive greater targeting and personalization of campaigns and attribute, and measure performance. An increasing number of marketers consider ABM a foundational component of their demand arsenal. In fact, according to Sirius Decisions, 92% of B2B marketers consider ABM “extremely” or “very” important to their marketing effort.

Read More

Outbound, Inbound, Account-Based Marketing: Three Marketing Tracks A Business Can Utilize

Article | March 9, 2020

A business or company’s growth relies on many factors. One of those factors that must be handled strategically is marketing. A marketing plan is an approach that must be made for the long-term. The marketing approach is meant to be forward-looking with the goal of becoming known by potential customers and have a competitive advantage over other businesses in the same industry. Marketing has three major strategic types namely, outbound marketing, inbound marketing, and account-based marketing. Every marketing plan needs a strategic ideology and a proper analysis of the company’s situation before any marketing techniques are formulated and deployed. Businesses must evaluate their competitive position and how their marketing goals align with their current business operations. Marketing is the bridge that connects the business and its customers.

Read More

How To Determine If Account-Based Marketing Is Right For You

Article | March 9, 2020

Account-based marketing is a topic on the rise of popularity due to the evolution of digital content, which has led to changes in business to business (B2B) sales. With the rise of digital content, buyers are more well informed than ever, and the number of stakeholders involved in the decision process has increased. This in turn, has resulted in longer sales cycles and has left customers in full control with the ability to research and identify profitable decisions before they are made. This means that one’s approach must be much more personalized and highly relevant in order to cut through the online noise and get through to key decision-makers. This has led many companies to adopt new ways of reaching their audience, and this strategy is being referred to as “Account-Based Marketing”.

Read More

Spotlight

Aventi Group, LLC

Aventi Group is a product marketing agency that specializes in accelerating revenue for technology companies. Our team of executives and consultants act as an adjunct to our clients’ senior management teams and consistently deliver high impact results. Aventi Group primarily works with clients in five primary areas of product marketing...

Events