Account Based Marketing & HubSpot [LIVE Q&A]

| August 23, 2016

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Tuesday August 23, from 1:00 - 2:00pm we will have three HubSpotters go over how HubSpot’s products handles Account Based Marketing with Ari Plaut, product marketing manager, an example of ABM Selling with Ryan Spillane head of corporate sales for the west coast, and things to watch out for when building an ABM and Inbound strategy with Sam Balter, Field Marketing Manager.

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Digital Crew

Digital Crew is an Award Winning Multilingual Digital Agency with offices in Sydney, Melbourne, Hong Kong, Guangzhou, Tokyo, Mumbai and New York. We specialize in English and Chinese Digital services - Website Design, Development, SEO, SEM, Social, WeChat, Ecommerce, Content Marketing, Localisation and Strategy.

OTHER ARTICLES

Account Based Marketing: A novel marketing approach, helping enterprises to reap high ROI

Article | February 10, 2020

Conventional Marketing is being gradually replaced by the account level personalisation aka. Account-Based Marketing or Account-Based Selling. It is more than just another strategic approach to marketing helping enterprises to target and acquire high value customers. Adding to this, advances in modern marketing techniques have empowered marketers to embrace the ABM swiftly at a higher scale.

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3 inspirational ideas for ABM direct mail

Article | February 10, 2020

I’m not here to extol the benefits of direct mail. That’s trodden ground. No, I’m on a bigger mission: to prevent B2B marketers from being ignored. And today I’m focusing on direct mail because it’s a particularly expensive place to be ignored. Luckily, a separate trend is changing the way marketers think about direct mail. The recent popularity of account-based marketing (ABM) principles has cleared a path for more creative direct mail. How? Targeting a smaller, more tailored audience means that marketers can focus more energy on delivering an amazing experience versus a narrow focus on economy and scale. But what constitutes a great customer experience when it comes to direct mail?

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How to Use LinkedIn Targeting for ABM Programs

Article | February 10, 2020

Though the term was officially coined in 2004, “In its purest form, account-based marketing has been around forever,” says Matt Heinz, attributing the heightened interest in ABM to advances in tools and technology that make it easier to execute. Backing the assertion that ABM is now easier for B2B companies to execute, an ITSMA survey showed that 84% of businesses using ABM said the strategy offered a higher ROI than other marketing campaigns. In another study from SiriusDecisions, 92% of B2B marketers said ABM was extremely important to their overall marketing efforts. Clearly, ABM is here to stay.

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Is that ABM or just good marketing?

Article | February 10, 2020

We posted this blog last year, but it seems to be as important a question as ever, with ABM continuing to dominate marketing. So have a read and let us know your thoughts. To give you some perspective on why I'm tackling this as a subject, let me qualify my experience to you. We have observed, researched, actioned, piloted, rolled out account based marketing in large and small organisations; 1:1 ABM and 1:many account based approaches. And we were recently asked this question at an event and we bumbled through an answer because the question is quite large and fundamental. You can not rely on the actual written definition of account based marketing to help answer it. "Marketing to a set of named accounts" is not a descriptive definition.

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Digital Crew

Digital Crew is an Award Winning Multilingual Digital Agency with offices in Sydney, Melbourne, Hong Kong, Guangzhou, Tokyo, Mumbai and New York. We specialize in English and Chinese Digital services - Website Design, Development, SEO, SEM, Social, WeChat, Ecommerce, Content Marketing, Localisation and Strategy.

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