Account-Based Marketing: B2B’s Newest Strategy

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Turn traditional early-stage marketing on its head by strategically targeting high-value accounts with account-based marketing (ABM). Watch this on-demand webinar to learn how ABM let's you engage with specific accounts in real-time and with personalized content.

Spotlight

Beyond Codes Inc.

Beyond Codes is a high-growth Demand Generation company that delivers high-quality appointment setting and research-driven contact development programs for leading IT/BPO/Product companies in the U.S., Europe, and Asia-Pacific. Incorporated in April 2008 at Los Angeles, California, Beyond Codes has over 52+ customers including 14 of the Top 20 IT /BPO companies. Beyond Codes is technology sector’s preferred partner of choice for reaching out to their prospective audience of CXOs, VP and Directors at Fortune-listed firms. At Beyond Codes however, our aim is not to do everything satisfactorily – our aim is to do a few things and excel at them. We only work in the areas of IT, Product and BPO/ITes (IT Enabled Services), and we focus on the specific areas of Demand Generation where we have the best practices and expertise to address the pain points of our customers.

OTHER ARTICLES

Is that ABM or just good marketing?

Article | February 21, 2020

We posted this blog last year, but it seems to be as important a question as ever, with ABM continuing to dominate marketing. So have a read and let us know your thoughts. To give you some perspective on why I'm tackling this as a subject, let me qualify my experience to you. We have observed, researched, actioned, piloted, rolled out account based marketing in large and small organisations; 1:1 ABM and 1:many account based approaches. And we were recently asked this question at an event and we bumbled through an answer because the question is quite large and fundamental. You can not rely on the actual written definition of account based marketing to help answer it. "Marketing to a set of named accounts" is not a descriptive definition.

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What Matters With Intent Data

Article | February 21, 2020

Revenue teams need to be equipped with actionable information in order to move buyers through an account-based buying journey and close sales. But much of the information they need lives in the “dark funnel,” an ocean of anonymized buyer data. Gathering intent data can give revenue teams the advantages they need to successfully guide prospects in the buying journey.

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5 Reasons to Consider Account-Based Selling

Article | February 21, 2020

What if you could stop chasing leads and focus on selling only to your best, most viable opportunities?It’s possible when you integrate account-based strategies into your marketing and sales efforts. Account-based selling (ABS) could potentially shorten your sales cycles, increase deal size and even boost your customer retention rates.

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No High-Level Fluff: 7 Steps to Build the Best Target Account Model

Article | February 21, 2020

Selecting target accounts can be stressful. You worked hard to build trust across your Sales team, and now comes a project that could ruin that hard-won trust if you don’t execute it perfectly. Guess what? It is not (and never will be) perfect. This activity can’t be done in a Marketing silo. Marketing needs Sales, and Sales needs Marketing to accurately select target accounts. And don’t forget about your Customer Success team! So repeat after me: Selecting target accounts is a cross-functional project. Now, I know what you’re thinking “Sounds great, but building the model is hard and everything I read on the internet is just high level. And I need to know how to actually do it!”

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Spotlight

Beyond Codes Inc.

Beyond Codes is a high-growth Demand Generation company that delivers high-quality appointment setting and research-driven contact development programs for leading IT/BPO/Product companies in the U.S., Europe, and Asia-Pacific. Incorporated in April 2008 at Los Angeles, California, Beyond Codes has over 52+ customers including 14 of the Top 20 IT /BPO companies. Beyond Codes is technology sector’s preferred partner of choice for reaching out to their prospective audience of CXOs, VP and Directors at Fortune-listed firms. At Beyond Codes however, our aim is not to do everything satisfactorily – our aim is to do a few things and excel at them. We only work in the areas of IT, Product and BPO/ITes (IT Enabled Services), and we focus on the specific areas of Demand Generation where we have the best practices and expertise to address the pain points of our customers.

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