Account-Based Marketing: Everything You Need to Know and More

| March 5, 2019

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If you work as a B2B marketer, you’ve probably heard the term “account-based marketing” (or the acronym, ABM) tossed around. But what exactly is account-based marketing, and how do you implement an ABM strategy? Account-based marketing is a B2B strategy that directs personalized sales and marketing campaigns to a clearly defined set of target accounts within a market. Each campaign within the strategy is designed to resonate with a specific, targeted account, as opposed to more traditional marketing strategies that take a broad-reaching approach.

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Punch!

Located in Guildford, Surrey, Punch! Generation provides high quality outbound telemarketing services which include appointment setting, lead generation, demand generation, list-building, telephone research and customer care satisfaction surveys. Our outbound B2B and B2C telemarketing services are tailored to suit your requirements. Punch! Generation employs a highly motivated team with a proven track record of creating commercial opportunities with blue chip organisations. We treat our work with clients as a partnership; representing your brand with professionalism, integrity and in the manner that you would expect your own team to communicate with your future customers. Become part of the Punch Generation!

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ACCOUNT-BASED ADVERTISING

HOW UGC IS CHANGING THE GAME FOR YOUR BUSINESS’? MARKETING (EXAMPLES OF BRANDS WHO GET IT)

Article | March 1, 2021

You’re overcomplicating it. You don’t need the studio lighting, you don’t need a $2000+ camera, you don’t need a full production crew. Actually, it can actually be more effective for your content to not use any of this. Keep reading to learn how. By now, I’m sure you’ve noticed the rise of user-generated content (UGC). UGC is photos and videos created for your brand by customers, viewers, or followers. There’s so much beauty in this and throughout 2020, with everyone stuck inside their house, lots of companies had no choice but to make do with what they could. Sometimes this meant FaceTime photoshoots or videos that customers shot on regular iPhones. I am a huge fan of user-generated content and most consumers are, too. Let’s unpack the beauty of why this is such a beautiful and effective form of content on both the customer side as well as the business’ side.

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CORE ABM

ABM: Looking beyond the buzzword!

Article | March 1, 2021

Account Based Marketing (ABM) is not a new concept in B2B marketing. However, as an important integrated B2B marketing and sales approach, we don’t think it is widely understood or used as it should be in B2B media/events businesses and professional membership organisations. Regardless of the size of your organisation, product types, or the sectors you serve, every senior business leader and marketer should be embracing ABM and integrating it as part of their overall marketing strategy. If you’re keen to learn more about ABM – what it is, why it is important and how you put it into practice, read on!

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A 5 Step Journey to Launching an ABM Program

Article | March 1, 2021

While account-based marketing (ABM) has gained a lot of traction among B2B marketers, there isn’t much consensus in the industry around how to get started. We’re still seeing ABM strategies develop and mature, so the account-based playbook isn’t as clear or as widespread as the lead gen funnel was. That’s why in episode 2 of “Ask an ABM Expert”, Andrew Mahr, our Chief Customer Officer and host of the mini-series, tackles the five steps that we encourage practitioners to take when launching an ABM program. Andrew has helped launch thousands of successful ABM campaigns using this tried and true process, and today we’ll be diving into why each of these steps is foundational to fueling pipeline growth.

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How Lead Nurturing Works In Account-Based Marketing?

Article | March 1, 2021

Lead nurturing is the automated process of sending personalized and relevant content to prospects and customers at every stage of their account life cycle. It focuses on marketing and communication efforts on listening to the demands of prospects and providing the information and answers they seek.

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Spotlight

Punch!

Located in Guildford, Surrey, Punch! Generation provides high quality outbound telemarketing services which include appointment setting, lead generation, demand generation, list-building, telephone research and customer care satisfaction surveys. Our outbound B2B and B2C telemarketing services are tailored to suit your requirements. Punch! Generation employs a highly motivated team with a proven track record of creating commercial opportunities with blue chip organisations. We treat our work with clients as a partnership; representing your brand with professionalism, integrity and in the manner that you would expect your own team to communicate with your future customers. Become part of the Punch Generation!

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