"Account-Based Marketing For Dummies" Book Launch Party

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Sangram Vajre, Terminus co-founder & CMO, authored the first-ever book on ABM. "Account-Based Marketing For Dummies" is now available. To celebrate, Terminus hosted a launch party on the roof of the Atlanta Tech Village. Hosts included Nikki Nixon, Lauren Patrick, Eric Spett, Anand Thaker, Jeff Perkins, and Scott Williford.

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Kapika Digital

Digital marketing trends are constantly changing. Marketing strategies that worked great last year, may not work as well this year. We are devoted to making digital advertising work for your business. We work with you and your team(s) closely on strategy and goals and we take the time to understand the industry you serve in order to be able to reach the right audience. Transparency is guaranteed from Kapika Digital since it is our intent to build more of a partnership with you and your company rather than dictate or direct.

OTHER ARTICLES

How To Determine If Account-Based Marketing Is Right For You

Article | March 15, 2020

Account-based marketing is a topic on the rise of popularity due to the evolution of digital content, which has led to changes in business to business (B2B) sales. With the rise of digital content, buyers are more well informed than ever, and the number of stakeholders involved in the decision process has increased. This in turn, has resulted in longer sales cycles and has left customers in full control with the ability to research and identify profitable decisions before they are made. This means that one’s approach must be much more personalized and highly relevant in order to cut through the online noise and get through to key decision-makers. This has led many companies to adopt new ways of reaching their audience, and this strategy is being referred to as “Account-Based Marketing”.

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What is Account Based Marketing and how does it help to generate B2B leads?

Article | March 15, 2020

Inbound marketing remains one of the most efficient digital marketing techniques available. But did you know that you can also perfectly combine the content that you create for your inbound strategy with a traditional outbound sales approach? Or can make it even more detailed for specific sectors? This technique is called Account Based Marketing, and we explain below what it is and how you can generate additional B2B leads with it.

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Learn from the Experts: Account Based (ABX) in This New World

Article | March 15, 2020

There is a New Marketing Landscape and it is critical for companies to rethink their marketing and sales strategy. This is a world of financial uncertainty for your prospects and customers, resulting in decreased budgets, longer sales cycles, and higher churn. It’s also a world of competing priorities. Key influencers and decision makers are drowning in priority issues, making it challenging to earn their attention. Given these new realities, Account Based Marketing/Sales/Customer Success (ABX) is top of mind for marketing and sales leaders given its proven efficiency and effectiveness in engaging and converting priority accounts.

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ABM ACCOUNTS

ABM and AI: Friends or Foe?

Article | March 15, 2020

The application of Artificial Intelligence (AI) and other advanced technologies is inevitable and necessary to achieve the potential of account-based marketing (ABM). However, I consider technology to be more of an enabler of ABM, while the driver always remains the same – enhancing the customer experience by helping clients sustain and grow their business in this dynamic digital era. The goal is not for AI to make marketing decisions but to enable marketers to make better decisions by leveraging the strength of AI in analyzing a large amount of data quickly to share action-oriented insights. AI can be a friend or foe, depending on what decisions we make while evaluating and implementing AI. Following are key questions organizations should answer before deploying an AI-based marketing strategy.

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Spotlight

Kapika Digital

Digital marketing trends are constantly changing. Marketing strategies that worked great last year, may not work as well this year. We are devoted to making digital advertising work for your business. We work with you and your team(s) closely on strategy and goals and we take the time to understand the industry you serve in order to be able to reach the right audience. Transparency is guaranteed from Kapika Digital since it is our intent to build more of a partnership with you and your company rather than dictate or direct.

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