Account-Based Marketing GUIDE FOR MODERN MARKETERS

| September 29, 2016

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If you’re reading this guide, you’re probably a B2B marketer. If so, you probably spend a lot of your time coming up with new ways to reach the right prospect, at the right time, with the right message. Which means you’re one of a million B2B marketers trying to do exactly the same thing. Welcome to the club! To make it worse, nearly everyone who sells solutions to B2B marketers like us will promise they can help you reach the right prospect at the right time with the right message. Not too long ago, you could buy lists from ads in the back of inflight magazines that made the same promise. Now those promises come from marketing technology vendors, as well as bloggers and authors and consultants putting their own spin on marketing strategies, both proven and unproven. Account-based marketing (ABM) is the latest strategy those folks are trying to sell you. But with ABM, there’s one key difference: ABM isn’t a new, unproven idea; it’s a new way of combining proven fundamentals to help B2B marketers (you guessed it) reach the right prospect, at the right time, with the right message. Only this time, it really works.

Spotlight

Beyond Intent

Beyond Intent is the First Intent Marketing Consultancy in the Southern Hemisphere. Intent Marketing is the emerging practice of delivering communications to consumers based on understanding Why they need a product or service instead of pushing messaging at them about What you want them to buy. In other words, we take Context and State of Mind into consideration and do not stop at the Click or the Like.

OTHER ARTICLES

Account-Based Marketing during a pandemic COVID 19

Article | March 24, 2020

The viral outbreak of COVID-19 has caught most companies off guard and is not likely to let up any time soon. With global recommendations to self-isolate and avoid social gatherings, businesses all over the world begin to modify business protocols. This article will talk about how you can keep your account-based marketing running during a pandemic. You’ll get all the information you need to make an educated decision on how to lead your sales and marketing teams. This article will also highlight some modifiable tactics that can be used to help keep your ABM program running if employees have been forced to work from home, and so have your prospects in your target accounts.

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How Lead Nurturing Works In Account-Based Marketing?

Article | March 12, 2020

Lead nurturing is the automated process of sending personalized and relevant content to prospects and customers at every stage of their account life cycle. It focuses on marketing and communication efforts on listening to the demands of prospects and providing the information and answers they seek.

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The surprising benefits ABM brings to your customers

Article | February 20, 2020

We’ve all heard how good account-based marketing (ABM) can be for your B2B business, but did you know it’s also great for your customers? It’s not often revenue goals and customer needs align as well as they do with account-centric strategies. Here are the four ways ABM done well is as much a win for your customers as it is for your growth targets.

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3 innovative tools for securing ABM success

Article | March 25, 2020

Account-based marketing (ABM) is a popular and effective approach to B2B sales, marketing and lead generation. Businesses identify a number of key accounts they want to work with, and reach out to them as markets-of-one. This gives marketers and sales teams the chance to work towards common goals, execute a highly-personalized approach, and reach out to dream prospects and ideal clients. According to ITSMA, 85% of marketers said ABM outperformed other marketing investments. And, Sirius Decisions discovered that as many as 91% of those with an ABM program in place said they were either ‘tightly’ or ‘moderately’ aligned with sales. So, how can powerful B2B technology help support your ABM strategy?

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Spotlight

Beyond Intent

Beyond Intent is the First Intent Marketing Consultancy in the Southern Hemisphere. Intent Marketing is the emerging practice of delivering communications to consumers based on understanding Why they need a product or service instead of pushing messaging at them about What you want them to buy. In other words, we take Context and State of Mind into consideration and do not stop at the Click or the Like.

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