Account Based Marketing in 90 seconds

| May 10, 2016

article image
Account based marketing - It's the term it's all stemming from. Account based sales, account based targeting, account based everything - It's more than a marketing strategy, it's an all-encompassing go to market approach, used for B2B businesses. Where it came from - Step back in time, 10-15 years ago, before Marketo, Hubspot and Marketing Automation. Sales teams used to follow a similar approach focusing on a set of accounts and calling into them to try and win meetings. The wave of demand generation led structure of a sales team moved the industry so far away that people are now looking at how you can smartly do both.

Read more

Spotlight

Addlio Audio Branding

We help companies strengthen their brands, promote their products, and increase sales using custom produced audio, optmiziation and market testing together with placement in the right audio based channels. We can effectively influence customers' subconscious emotions and decisions through carefully designed audio productions based on modern research and testing.

OTHER ARTICLES

7 Steps to Using Conversational Marketing to Engage ABM Target Accounts

Article | February 26, 2020

There’s no doubt about it, Account-Based Marketing (ABM) makes a direct impact on your revenue. Studies show that companies using ABM generate 200% more revenue for their marketing efforts compared to those that don’t. B2B marketers around the world have bought into the ABM vision; 87% of B2B marketers believe that ABM delivers a higher ROI than other marketing activities. Although ABM has been around for several years, it still feels like a relatively new concept, and marketers are still striving to perfect their ABM strategies. In this post we’ll explain why Conversational Marketing is a critical engagement and conversion channel for your target accounts, and break down how to build an effective Conversational Marketing program that helps you progress deals with your target accounts.

Read More

How Lead Nurturing Works In Account-Based Marketing?

Article | March 12, 2020

Lead nurturing is the automated process of sending personalized and relevant content to prospects and customers at every stage of their account life cycle. It focuses on marketing and communication efforts on listening to the demands of prospects and providing the information and answers they seek.

Read More

Outbound, Inbound, Account-Based Marketing: Three Marketing Tracks A Business Can Utilize

Article | April 2, 2020

A business or company’s growth relies on many factors. One of those factors that must be handled strategically is marketing. A marketing plan is an approach that must be made for the long-term. The marketing approach is meant to be forward-looking with the goal of becoming known by potential customers and have a competitive advantage over other businesses in the same industry. Marketing has three major strategic types namely, outbound marketing, inbound marketing, and account-based marketing. Every marketing plan needs a strategic ideology and a proper analysis of the company’s situation before any marketing techniques are formulated and deployed. Businesses must evaluate their competitive position and how their marketing goals align with their current business operations. Marketing is the bridge that connects the business and its customers.

Read More

Adding influencer marketing to ABM strategy can help build trust through external influences

Article | February 27, 2020

A study found 71% of marketers who practice ABM saw greater ROI, compared to traditional marketing. Account-based marketing, a hybrid of sales/marketing/revenue, can further be improved upon by adding influencer marketing to the ABM mix. This piece highlights a Dell outlet that was able to build up brand awareness and trust by leveraging targeted research and co-creating content with small business influencers. Including influencers like brandividuals, experts and brand advocates to ABM strategy can help marketers drive awareness, add substance to conversations and push conversions. While identifying influencers for ABM, marketers should consider factors such as popularity, relevance, and resonance.

Read More

Spotlight

Addlio Audio Branding

We help companies strengthen their brands, promote their products, and increase sales using custom produced audio, optmiziation and market testing together with placement in the right audio based channels. We can effectively influence customers' subconscious emotions and decisions through carefully designed audio productions based on modern research and testing.

Events