Account Based Marketing in Numbers

| September 16, 2017

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If you read our previous blog post, you should have a considerable amount of knowledge on Account Based Marketing (ABM). Previously, we focused on the buzz around Account Based Marketing and how B2Bs are increasingly attracted towards it. If you are one of the 84% of companies that believe ABM provides significant benefits for retaining and expanding customer relationships, these are a few stats you need to know.

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OTHER ARTICLES

What is Account Based Marketing and how does it help to generate B2B leads?

Article | February 25, 2020

Inbound marketing remains one of the most efficient digital marketing techniques available. But did you know that you can also perfectly combine the content that you create for your inbound strategy with a traditional outbound sales approach? Or can make it even more detailed for specific sectors? This technique is called Account Based Marketing, and we explain below what it is and how you can generate additional B2B leads with it.

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Understanding The Science Behind Account Selection For Account-Based Marketing

Article | February 24, 2020

Account-Based Marketing (ABM) is becoming the strongest chapter in B2B marketing. The positive connection between ABM activity and revenue results has been acknowledged by global research firms, marketers and organizations. However, ABM can produce the right results only when marketers invest energy and resources in selecting the right accounts. Account selection from the identification of target accounts to the discovery of individual contacts is the first and the most vital step of implementing ABM, making it one of the biggest pillars of a successful ABM program.

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3 inspirational ideas for ABM direct mail

Article | April 3, 2020

I’m not here to extol the benefits of direct mail. That’s trodden ground. No, I’m on a bigger mission: to prevent B2B marketers from being ignored. And today I’m focusing on direct mail because it’s a particularly expensive place to be ignored. Luckily, a separate trend is changing the way marketers think about direct mail. The recent popularity of account-based marketing (ABM) principles has cleared a path for more creative direct mail. How? Targeting a smaller, more tailored audience means that marketers can focus more energy on delivering an amazing experience versus a narrow focus on economy and scale. But what constitutes a great customer experience when it comes to direct mail?

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The Ultimate Guide to Determining the ROI of Your ABM Campaign

Article | April 6, 2020

There’s a reason that 73% of marketers plan to increase their ABM budgets this year. It’s well known that Account Based Marketing is one of the industry-leading strategies for B2B marketing ventures targeting mid and enterprise-level businesses. It’s important to understand where the data that supports ABM as a strategy is coming from however, and how to implement ABM for your company in a way that gets you the same results as the industry leaders. Here’s our guide for how to assess whether your ABM campaign is giving you the maximum return on investment possible.

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Inside Ventures

Inside Ventures is a portfolio of companies including Inside Response, Inside Academics and Alarm Advisors whose chief aim is to help large brands scale customer acquisition efforts. Join our team and be a part of one of Kansas City's best places to work!

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