Account-Based Marketing Meets Big Data

CHRIS GOLEC | July 28, 2016

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At Demandbase, we’ve been strong advocates of Account-Based Marketing for years, and it’s been great to see it catch fire in 2015. I’ve met with hundreds of companies and thousands of marketing leaders over the years as they develop and deploy ABM solutions.

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Ramp Communications Inc.

We’ve worked with dozens of charities and causes over the past seven years and we understand the intricacies of authentic, persuasive, cause-based campaigns. We’ll work hand in hand with you to understand your vision. With our proven methodology, we ensure strategic alignment to build persuasive campaigns that move people’s hearts and minds.

OTHER ARTICLES

What Does A Good ABM Strategy Look Like?

Article | March 2, 2020

For instance, if you’re a small business with limited time and marketing resources (read: people and cash), it may not be feasible to target specific accounts. But for those businesses with the manpower and money required to implement ABM successfully, it has the potential to yield incredible results. Account-based marketing helps to fully align sales and marketing efforts, accelerate the sales process for your most valuable opportunities, and generate a significant return on investment from your marketing campaigns. But what does a good ABM strategy look like, and what’s involved in the build and delivery?

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LinkedIn Ads Funnel for Account-Based Marketing How to Run LinkedIn Ads Like a Pro

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LinkedIn Ads have emerged as a true champion when it comes to feeding your sales team with high-quality leads. So much so, that it forever changed account-based marketing (ABM). LinkedIn’s precision targeting system can help you reach the right B2B audience, capture lead info and close those high-value deals. However, without a LinkedIn Ads funnel to segment your audience, your advertising may end up costing $1000 per conversion. And you still may not close nearly enough sales to make it worth the while.

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How To Get Started With An ABM Pilot?

Article | March 12, 2020

Did your organization recently take the ABM readiness test and discovered that it is an excellent match for Account-based marketing (ABM)? In spite of all the impressive evidence, are you still on the fence about it? Is your organization uncertain about the effectiveness of ABM? All these questions and doubts are valid concerns. There’s no denying the fact that account-based marketing can open the floodgates to sustainable revenue when done correctly. ABM initiatives exceed other marketing investments, according to 87% of ABM marketers. But being plagued by uncertainty about the resources it will take, how much ROI it will generate and what kind of problems it can solve can act as a hurdle.

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The surprising benefits ABM brings to your customers

Article | February 20, 2020

We’ve all heard how good account-based marketing (ABM) can be for your B2B business, but did you know it’s also great for your customers? It’s not often revenue goals and customer needs align as well as they do with account-centric strategies. Here are the four ways ABM done well is as much a win for your customers as it is for your growth targets.

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Spotlight

Ramp Communications Inc.

We’ve worked with dozens of charities and causes over the past seven years and we understand the intricacies of authentic, persuasive, cause-based campaigns. We’ll work hand in hand with you to understand your vision. With our proven methodology, we ensure strategic alignment to build persuasive campaigns that move people’s hearts and minds.

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