Account Based Marketing Solutions

| September 26, 2019

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ABM raises the stakes of marketing campaigns by enabling marketers to prioritize and target accounts that are most likely to convert. We enable this journey across the marketing funnel.

Spotlight

Optify

Optify delivers a simple digital marketing software suite for agencies. Our complete cloud-based software empowers agency marketers to easily create and manage multiple lead generation programs, nurture prospects, prioritize the best performing programs and streamline the reporting of client results all from one login. Optify includes integrated search engine optimization, email marketing, landing pages, lead intelligence and nurturing, social media marketing and contact management for every website or Content Management System (CMS). In addition, large clients and advanced implementations may utilize the Optify API for delivering custom reporting and integrate with CRM systems including Salesforce.com. Optify’s agency-friendly product editions and pricing model enable agency teams to cost effectively expand their breadth of services, transition clients from projects to retainers, deliver more consistent and higher quality program execution across clients and dramatically reduce the a

OTHER ARTICLES

Is Revenue Operations the Secret to Account-Based Success Right Now?

Article | March 25, 2020

We’re hearing that a number of companies are shifting investments from cancelled events into account-based efforts. Great news! Of course, we’re biased when it comes to all things account-based here at Engagio, but that’s because we know it works. The challenge now is to get those programs up and running both well and quickly. How can you make that happen and speed time to results? Two words: Revenue Operations. There’s a reason so many people signed up for the recent OpsStars event hosted by LeanData and co-sponsored by Engagio. RevOps is a movement in B2B whose time has definitely come. How do we define RevOps?

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3 innovative tools for securing ABM success

Article | March 25, 2020

Account-based marketing (ABM) is a popular and effective approach to B2B sales, marketing and lead generation. Businesses identify a number of key accounts they want to work with, and reach out to them as markets-of-one. This gives marketers and sales teams the chance to work towards common goals, execute a highly-personalized approach, and reach out to dream prospects and ideal clients. According to ITSMA, 85% of marketers said ABM outperformed other marketing investments. And, Sirius Decisions discovered that as many as 91% of those with an ABM program in place said they were either ‘tightly’ or ‘moderately’ aligned with sales. So, how can powerful B2B technology help support your ABM strategy?

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ABM IS ESSENTIAL FOR THE ALIGNMENT OF SALES AND MARKETING TEAMS

Article | February 10, 2020

Account-Based Marketing has been one of the most preferred B2B strategies for marketers. More than 90% of marketers believe that ABM is essential for the alignment of sales and marketing teams. ABM is all about fostering a better relationship with your target accounts. And especially in this digital transformation era, it’s evident that people aren’t buying products but experiences. As per a recent PwC survey, “73% of consumers cite customer experience as an important factor in their purchasing decisions”. This shift in consumer behavior is what B2B companies/marketers should take note of. Also, ITSMA reports that of the companies that adopted ABM in the past two years, 55% are seeing a significantly higher ROI than with traditional marketing.

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The Benefits of ABM vs Standard Inbound Marketing

Article | March 2, 2020

The allure of Account Based Marketing (ABM) should be easy for anyone to understand. Conventional marketing techniques often operate based on a take-what-you-can-get approach, where content is created to appeal to a large audience and then dispersed far and wide with the hopes of reaching the most viable buyers possible. While this is an excellent way to increase brand presence and move large quantities of products, it doesn’t offer a great deal of control over who gets exposed to the content that you’ve made. If you’re looking for specificity when it comes to your marketing strategy targets, inbound marketing only has the capacity to work retroactively. It can be easy to drive traffic towards your website and then check whether your most desired client-type is present within that large audience, but this approach offers little indication as to when your most desirable type of client is going to land on one of your pages.

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Spotlight

Optify

Optify delivers a simple digital marketing software suite for agencies. Our complete cloud-based software empowers agency marketers to easily create and manage multiple lead generation programs, nurture prospects, prioritize the best performing programs and streamline the reporting of client results all from one login. Optify includes integrated search engine optimization, email marketing, landing pages, lead intelligence and nurturing, social media marketing and contact management for every website or Content Management System (CMS). In addition, large clients and advanced implementations may utilize the Optify API for delivering custom reporting and integrate with CRM systems including Salesforce.com. Optify’s agency-friendly product editions and pricing model enable agency teams to cost effectively expand their breadth of services, transition clients from projects to retainers, deliver more consistent and higher quality program execution across clients and dramatically reduce the a

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