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Account Selection: How To Win Before You Start

ERIC WITTLAKE | February 11, 2020 | 181 views

The first step in any account based go-to-market program is to create a target account list. Whether based on a formal Ideal Customer Profile (ICP) or not, the target account list represents an organization’s definition of the best accounts and those most likely to become customers. But in reality, marketers really only communicate with a subset of the account list at any one time, and even struggle to cover the full list over the course of a year.

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Koozai

Koozai is an award winning Digital Marketing Agency, based in London and Southampton. Our clients range from small start-ups to globally recognised brands, meaning we have a wide spectrum of experience, expertise and tools to create and implement your campaigns. We specialise in carefully curating awesome content, optimising it online with our great SEO and Paid Search powers, and promoting it with our exceptional Paid Social and Content Marketing skills. When you work with us, you'll receive a dedicated team of Digital Marketers, who appreciate your goals and understand the confusing and crazy world of digital marketing. This means they have the skills and the know-how to guide you through the best avenue for your online objectives.

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Spotlight

Koozai

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Read More

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