Adding influencer marketing to ABM strategy can help build trust through external influences

| February 27, 2020

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A study found 71% of marketers who practice ABM saw greater ROI, compared to traditional marketing. Account-based marketing, a hybrid of sales/marketing/revenue, can further be improved upon by adding influencer marketing to the ABM mix. This piece highlights a Dell outlet that was able to build up brand awareness and trust by leveraging targeted research and co-creating content with small business influencers. Including influencers like brandividuals, experts and brand advocates to ABM strategy can help marketers drive awareness, add substance to conversations and push conversions. While identifying influencers for ABM, marketers should consider factors such as popularity, relevance, and resonance.

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Epiport Communications

Epiport is a market research, innovation lab, and strategic consulting company based in Tokyo, Japan with a office in Los Angeles, USA. Our services span the business marketing cycle from research/insight through to strategic plans, digital implementation and measurement. Asia is our home and our focus area of expertise...

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Spotlight

Epiport Communications

Epiport is a market research, innovation lab, and strategic consulting company based in Tokyo, Japan with a office in Los Angeles, USA. Our services span the business marketing cycle from research/insight through to strategic plans, digital implementation and measurement. Asia is our home and our focus area of expertise...

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