AMPLIFYING ACCOUNT-BASED MARKETING DIGITALLY AND AT SCALE

| July 15, 2019

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Account-Based Marketing (ABM) is an important B2B marketing strategy that adds value to your business by focusing on accounts that are more likely to convert or generate higher revenue. However, once you have identified your high-value accounts, you may be wondering, what’s next? From awareness to lead generation and all the way through to advocacy, ABM needs to be done thoughtfully and in a measured fashion.

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Fleet Profile is an independent supplier of addresses and information for the Automotive industry with an office in Brussels and Breda. Fleet Profile owns a uniform database containing more than 100,000 contacts of the top 30,000 enterprises and government organizations in the Benelux…

OTHER ARTICLES

3 Crowd-Pleasing Recipes for Customer Retention with ABM

Article | February 20, 2020

When you give customers a great experience, chances are they’ll keep coming back for more. Today’s top CMOs know customer experience and customer retention are interlinked: they’re crucial ingredients in the recipe for business success. In fact, just a 5% increase in customer retention can increase profits between 25% and 125%. In recent years, account-based marketing (ABM) has emerged as an effective way to engage and retain customers from high-value accounts. A good ABM strategy is like a recipe it requires a set of great ingredients and well-timed actions to really work. That’s why our partners at Terminus whipped up a set of ABM recipes to help you delight your accounts. A number of these recipes call for marketing automation as a key ingredient to manage email campaigns, automate lead follow up, and more.

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5 Key Moves for Delivering Effective Account-Based Marketing

Article | April 7, 2020

Before we launch into account-based marketing (ABM), let’s talk “data” for a moment. Companies get inundated with data on the daily basis. There is firmographic data, account data, technographic data, intent data, predictive data… hot data, small data, cold data, tall data. Okay, so I took it a little too far, but you feel me, right? All of those complex, undefined batches of information that your sales and marketing teams struggle to make actionable are living in your Customer Relationship Management (CRM), waiting to be deciphered and transformed into data-driven insights.

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Learn from the Experts: Account Based (ABX) in This New World

Article | April 12, 2020

There is a New Marketing Landscape and it is critical for companies to rethink their marketing and sales strategy. This is a world of financial uncertainty for your prospects and customers, resulting in decreased budgets, longer sales cycles, and higher churn. It’s also a world of competing priorities. Key influencers and decision makers are drowning in priority issues, making it challenging to earn their attention. Given these new realities, Account Based Marketing/Sales/Customer Success (ABX) is top of mind for marketing and sales leaders given its proven efficiency and effectiveness in engaging and converting priority accounts.

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LinkedIn Ads Funnel for Account-Based Marketing How to Run LinkedIn Ads Like a Pro

Article | February 18, 2020

LinkedIn Ads have emerged as a true champion when it comes to feeding your sales team with high-quality leads. So much so, that it forever changed account-based marketing (ABM). LinkedIn’s precision targeting system can help you reach the right B2B audience, capture lead info and close those high-value deals. However, without a LinkedIn Ads funnel to segment your audience, your advertising may end up costing $1000 per conversion. And you still may not close nearly enough sales to make it worth the while.

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Spotlight

Fleet Profile

Fleet Profile is an independent supplier of addresses and information for the Automotive industry with an office in Brussels and Breda. Fleet Profile owns a uniform database containing more than 100,000 contacts of the top 30,000 enterprises and government organizations in the Benelux…

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