An Overview of the State of Account Based Marketing

Brandon redlinger | July 26, 2018

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In January 2018, Engagio conducted a comprehensive survey of more than 1,260 companies to assess trends in B2B marketing. We recently released the results in our ABM Outlook Survey 2018 report. This is an inside look at the state of Account-Based Marketing. More specifically, our research examined: How companies are utilizing ABM as a strategy, How organizations are structuring their teams to support ABM, How ABM can be measured at different stages, The challenges most organizations are facing regarding ABM. In this survey, 37% of responses were from small companies (100 employees or less), 44% of responses were mid-market companies (between 250-2,500 employees), and 19% of responses were from enterprise companies (2,500 and up employees). Along with showing the results, we included our interpretation of the data to help you draw insights and apply them as you continue down your ABM journey. The research underscores where companies are at with their ABM programs and the key challenges they are facing. In this post, we’ll examine 3 key takeaways and their implications. For other takeaways and insights, download the full report here.

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Sales for Life

WE BELIEVE BUYERS HAVE EVOLVED AND THERE IS A SMARTER WAY TO SERVE THEM. Sales for Life modernizes our customers’ sales & marketing practices by enabling their transformation from analog to digital. We deliver speaking engagements, workshops, and ongoing training on social and digital selling. With the Social Selling Mastery™ training program, we provide a prescriptive training approach to acquire digital selling skills, accelerate pipeline and boost sales. The program is designed to increase speed-to-revenue and eliminate the confusion on how to become a successful digital seller.

OTHER ARTICLES

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Article | February 20, 2020

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Account-Based Marketing during a pandemic COVID 19

Article | March 24, 2020

The viral outbreak of COVID-19 has caught most companies off guard and is not likely to let up any time soon. With global recommendations to self-isolate and avoid social gatherings, businesses all over the world begin to modify business protocols. This article will talk about how you can keep your account-based marketing running during a pandemic. You’ll get all the information you need to make an educated decision on how to lead your sales and marketing teams. This article will also highlight some modifiable tactics that can be used to help keep your ABM program running if employees have been forced to work from home, and so have your prospects in your target accounts.

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Spotlight

Sales for Life

WE BELIEVE BUYERS HAVE EVOLVED AND THERE IS A SMARTER WAY TO SERVE THEM. Sales for Life modernizes our customers’ sales & marketing practices by enabling their transformation from analog to digital. We deliver speaking engagements, workshops, and ongoing training on social and digital selling. With the Social Selling Mastery™ training program, we provide a prescriptive training approach to acquire digital selling skills, accelerate pipeline and boost sales. The program is designed to increase speed-to-revenue and eliminate the confusion on how to become a successful digital seller.

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