Aruba Central To Success Of Mobile-First Strategy At Pioneering UK School

Aruba | February 5, 2020

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Central cloud-based network management is catching the eye of the schools opting to revamp its approach to teaching by leveraging on modern information technologies. Ensuring a real-time collaborative and learning experience, along with an easy-to-share 24x7 wireless network connectivity has become the prime objectives of these

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Datamatics Business Solutions Ltd

Datamatics Business Solutions Ltd. (DBSL) is a global provider of intelligent Business Process Management (iBPM) services to several Fortune 500 companies. ‘We deliver. Guaranteed.’ - our mantra is proven across multiple verticals and worldwide. Datamatics provides an end-to-end Demand Generation, Database Solutions, Research & Analytics, Payroll, Finance & Accounting, and Contact Centre Solutions.

OTHER ARTICLES

How ABM Can Help IT Companies Close More Deals Faster

Article | March 5, 2020

As with every other business, IT sales and ABM go hand in hand, and they have been for years already. The challenge always lies in figuring out how to continuously maximize your ABM approaches and strategies to increase your IT sales. In this post, we are going to delve into the three types of account-based marketing and how it can help boost your IT sales, but before we go more in-depth, let’s take a closer look at what exactly ABM and IT sales are and what they do.

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Account-Based Marketing during a pandemic COVID 19

Article | March 24, 2020

The viral outbreak of COVID-19 has caught most companies off guard and is not likely to let up any time soon. With global recommendations to self-isolate and avoid social gatherings, businesses all over the world begin to modify business protocols. This article will talk about how you can keep your account-based marketing running during a pandemic. You’ll get all the information you need to make an educated decision on how to lead your sales and marketing teams. This article will also highlight some modifiable tactics that can be used to help keep your ABM program running if employees have been forced to work from home, and so have your prospects in your target accounts.

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The Grizzly Bear Strategy: How to Align Your Demand Marketing and ABM Programs

Article | March 20, 2020

Some B2B marketers tell me they think account-based marketing (ABM) will eventually replace demand marketing. Some think ABM is just a new buzzword for the data-driven demand marketing they have always practiced. Others tell me that demand marketing and ABM are completely different strategies that should exist on their own within a company. To me, all of these different viewpoints are rooted in the fact that the B2B marketing ecosystem is in a state of rapid evolution and innovation and that’s fantastic for those of us in the B2B marketing profession!

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LinkedIn Ads Funnel for Account-Based Marketing How to Run LinkedIn Ads Like a Pro

Article | February 18, 2020

LinkedIn Ads have emerged as a true champion when it comes to feeding your sales team with high-quality leads. So much so, that it forever changed account-based marketing (ABM). LinkedIn’s precision targeting system can help you reach the right B2B audience, capture lead info and close those high-value deals. However, without a LinkedIn Ads funnel to segment your audience, your advertising may end up costing $1000 per conversion. And you still may not close nearly enough sales to make it worth the while.

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Spotlight

Datamatics Business Solutions Ltd

Datamatics Business Solutions Ltd. (DBSL) is a global provider of intelligent Business Process Management (iBPM) services to several Fortune 500 companies. ‘We deliver. Guaranteed.’ - our mantra is proven across multiple verticals and worldwide. Datamatics provides an end-to-end Demand Generation, Database Solutions, Research & Analytics, Payroll, Finance & Accounting, and Contact Centre Solutions.

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