B2B Lead Generation Company: Getting Past Call Screeners

| December 19, 2016

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One of the most challenging aspects of the job of a B2B lead generation company is to convince or get past the call screeners. Due to their natural aversion to the sales people, the decision makers put up many layers of gatekeepers around themselves, for them every single minute is important and any unsolicited call is gross wastage of time. The success of a B2B lead generation company depends a great deal on the ways they can devise to tackle these gatekeepers and get in touch with the decision makers. Call screening traps: The experienced call screeners have their own methods to identify the fake callers posing to be familiar with the all important persons sitting inside the chambers. They set up call screening traps and if you are not cautious enough, they will catch you trying to steal past them and you won’t have another chance. So what can be done to avoid being weeded out by these traps and getting through to the decision makers?

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At Wavemaker, our mission is to 'make the future'. Why? Because we were created with the specific purpose of reinventing the media agency. This puts us in the unique position of truly being able to deliver next-generation solutions for our clients' challenges. Challenges such as; ‘Move us from mass marketing to precision at scale’, ‘Help us transform our media practice to drive global growth’, ‘Make us relevant for a young new generation of luxury lovers’ and ‘How do we integrate data sets to give a single customer view?’. Our 8600 people do this every day, across 90 countries worldwide, either locally or via one of our 12 multimarket hubs.

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