BACK TO BASICS FOR B2B LEAD GENERATION

| November 2, 2016

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Attention all sales professionals, marketers and management; If your company hasn’t implemented or isn’t following a sound lead generation strategy, then you could be stunting your own growth! This post is the first building block in a series dedicated to lead generation. It is the number one thing that we know B2Bs could do better. And when done well, the results continue to build a steady stream of prospects and incremental revenue for your business. What is B2B lead generation? Generating high-quality leads that are embraced by sales teams is an art form. Loosely described as lead generation, this ‘art-form’ generates interest in your company’s product or service in order to drive sales. Lead generation tactics are varied but will often combine digital channels as well as targeted sales calls.

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Mekanism is an award-winning full service creative agency with offices in San Francisco, New York, Chicago, and Seattle. We work closely with the world’s best brands to create shareable and provocative campaigns that engage audiences.

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Spotlight

Mekanism

Mekanism is an award-winning full service creative agency with offices in San Francisco, New York, Chicago, and Seattle. We work closely with the world’s best brands to create shareable and provocative campaigns that engage audiences.

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