Beyond the buzz: Going in-depth on Account-Based Marketing

MARK EMMONS |

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What exactly is Account-Based Marketing? It’s an increasingly common question as ABM has become the trendy phrase to describe a growing movement within the B2B commerce space. People want to better understand the substance behind the buzz with ABM. That’s why three industry thought leaders joined to host a webinar explaining how ABM strategies are a perfect fit for today’s complicated sales lifecycle, and how it will grow your company’s bottom line...

Spotlight

Salesify, Inc

At Salesify, we help you close deals faster. Our Customer Intelligence Platform, powered by Big Data, has deep insights on companies, install base of your competition’s products, and targeted role-based contacts. With Salesify's Integrated Services Apps--Content Syndication, Live Verification, Data Refresh, and Pipeline Catalyst--we help our clients accelerate revenue by identifying, profiling, nurturing and connecting with the right decision makers within their targeted customer and prospect accounts. You can start having meaningful conversations with your prospects sooner and fine-tune marketing campaigns to highly relevant targets.

OTHER ARTICLES

Outbound, Inbound, Account-Based Marketing: Three Marketing Tracks A Business Can Utilize

Article | April 2, 2020

A business or company’s growth relies on many factors. One of those factors that must be handled strategically is marketing. A marketing plan is an approach that must be made for the long-term. The marketing approach is meant to be forward-looking with the goal of becoming known by potential customers and have a competitive advantage over other businesses in the same industry. Marketing has three major strategic types namely, outbound marketing, inbound marketing, and account-based marketing. Every marketing plan needs a strategic ideology and a proper analysis of the company’s situation before any marketing techniques are formulated and deployed. Businesses must evaluate their competitive position and how their marketing goals align with their current business operations. Marketing is the bridge that connects the business and its customers.

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How to Leverage the Power of Marketing Automation for Your Demand Gen Operations

Article | April 2, 2020

One of the most significant shifts in demand generation is the move towards account-based marketing. Traditional marketers utilized a ‘one-to-many’ approach where tracts of messages were blasted to an extensive database. The age of personalization has now dawned on-demand generation. Marketers need to tailor their messages to suit personas and targeted accounts better. This form of marketing abandons the idea of fishing with a wide net. It instead promotes hunting for your biggest fish with spears. Marketers need automation tools to enhance their account-based marketing operations. Data shows demand generation automation can increase customer engagement by 68%. It will also strengthen timely communications and increase demand gen opportunities by 58%.

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Article | April 2, 2020

Account-based marketing (ABM) has been around for long enough now that most companies have either rolled out strategies or are actively exploring their options. Looking at the ABM adoption model produced by the ITSMA, an industry association for technology-based marketing and services, many companies are in the experimentation stage and looking to further refine their initial pilot programs. As you begin to experiment and expand your ABM programs, there are many complexities that you can introduce like content personalization, website personalization, scaling accounts and channels, and additional technology and automation, to name a few.

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Top 5 Things To Know About Account Based Marketing 2020

Article | April 2, 2020

Trying to reach the masses by using marketing strategies that target many people at once can very effective for some businesses. With some businesses, it may not be the best approach because it could waste a lot of time and yield unsatisfying results. When targeting individual decision-makers in certain companies, a business might get better results and close more sales. Part of being a sales enablement leader includes knowing when to switch the marketing methods to increase revenue. Whenever you think that the ship you’re aboard is sinking or measuring metrics show unsatisfying results, it may be time to rethink your marketing strategy. 87% marketers who used Account-Based Marketing (ABM) rate it as more successful than any other type of marketing campaign.

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Spotlight

Salesify, Inc

At Salesify, we help you close deals faster. Our Customer Intelligence Platform, powered by Big Data, has deep insights on companies, install base of your competition’s products, and targeted role-based contacts. With Salesify's Integrated Services Apps--Content Syndication, Live Verification, Data Refresh, and Pipeline Catalyst--we help our clients accelerate revenue by identifying, profiling, nurturing and connecting with the right decision makers within their targeted customer and prospect accounts. You can start having meaningful conversations with your prospects sooner and fine-tune marketing campaigns to highly relevant targets.

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