Discover the key to enhancing marketing expertise through a carefully curated selection of top buyer intent data books to create effective targeted and customer-centric marketing campaigns.
In the dynamic marketing world, achieving a competitive edge requires a deep understanding of buyer intent data. Businesses can gain invaluable insights into their target audience's preferences, needs, and motivations by deciphering the intricacies of buyer intent. With the ability to unlock valuable insights into consumer preferences and behaviors, buyer intent data empowers businesses to create targeted and effective marketing strategies.
This article presents a curated selection of expert-level books that will empower businesses and marketers to master buyer intent data and optimize their marketing strategies. As the marketing landscape continues to evolve rapidly, businesses and marketers must explore the top books that delve into this subject matter and assist them in creating customized strategies, enhancing customer experiences, and driving meaningful business outcomes.
Author: Adam Turinas and Ben Person
A comprehensive guide, Total Customer Growth: Win and Grow Customers for Life with ABM and ABX, unveils the power of Account-Based Marketing (ABM) and Account-Based Experience (ABX) in driving long-term customer growth and loyalty. Authored by industry experts Adam Turinas and Ben Person, the book offers a strategic framework for businesses to adopt a holistic approach toward building a sustainable, long-term business model. It also explains in detail how-to guides, strategic rationales, examples, and references to online resources.
Author: Latané Conant
No Forms. No Spam. No Cold Calls: The Next Generation of Account-Based Sales and Marketing by Latané Conant is a groundbreaking book that revolutionizes traditional sales and marketing approaches by introducing a forward-thinking strategy for account-based success. It delivers an enlightening and engaging guide for salespeople and marketers on how to use technology to identify prospects and place them at the center of all they do. Conant, an esteemed industry expert, reveals strategies for building a tech stack that prioritizes their customers and ways for chief marketing officers to stop playing defense and go on offense.
Author: Simon Hall
With extensive expertise and profound industry insights, Simon Hall introduces readers to avant-garde strategies, cutting-edge models, and transformative processes that challenge conventional B2B marketing practices in his book, Innovative B2B Marketing: New Models, Processes and Theory. The book goes beyond the ordinary, offering practical examples, real-world case studies, and theoretical frameworks that empower marketing professionals to embrace creativity, adaptability, and customer-centricity in their B2B endeavors. It is an indispensable resource for marketing practitioners, strategists, and visionary leaders seeking to redefine the boundaries of B2B marketing and take their organizations to new heights of success.
Author: Stephen G. Diorio and Chris K. Hummel
Authored by renowned experts Stephen G. Diorio and Chris K. Hummel, Revenue Operations: A New Way to Align Sales & Marketing, Monetize Data, and Ignite Growth introduces the concept of Revenue Operations (RevOps) as a transformative strategy for organizations. It explains in detail how to connect the dots across an increasingly complex technology ecosystem to simplify selling and accelerate revenue expansion. This essential read is a compass for executives, sales and marketing professionals, and business leaders aiming to unlock their organization's full potential and achieve sustained success in today's dynamic marketplace.
Author: Bev Burgess and Tim Shercliff
A groundbreaking guide, Account-Based Growth: Unlocking Sustainable Value Through Extraordinary Customer Focus, explores the transformative power of account-based growth strategies in the realm of business-to-business (B2B) marketing. Drawing on their extensive expertise and real-world experiences, Bev Burgess and Tim Shercliff provide a robust framework for businesses to align their marketing, sales, customer success and executives around the customers. Each element of the framework is brought to life through viewpoints from industry experts and case studies from leading organizations, including Accenture, Fujitsu, Infosys, SAP, Salesforce, ServiceNow and Telstra.
Author: Martin Kihn and Christopher B. O'Hara
Authored by industry experts, Martin Kihn and Christopher B. O'Hara, Customer Data Platforms: Use People Data to Transform the Future of Marketing Engagement delves into the transformative capabilities of customer data platforms (CDPs) and their profound impact on marketing strategies. The book offers a deep understanding of CDPs and explains how to use AI and machine learning to drive the future of personalization. With this knowledge, marketers can create a data-driven culture that puts customers at the center and craft personalized and targeted campaigns that resonate with their audience, fostering meaningful connections and driving long-term loyalty.
Author: Antonia Wade
Transforming the B2B Buyer Journey: Maximize Brand Value, Improve Conversion Rates, And Build Loyalty is a compelling and insightful book that illuminates the path to revolutionizing the B2B buyer journey. Written by an award-winning Chief Marketing Officer, Antonia Wade, the book provides a step-by-step guide to mapping the buyer journey, metrics, aligning channels, and tactics according to their needs at each stage. With a keen focus on the buyer's journey, the book provides practical insights and real-world examples of how to reengineer marketing's relationship with sales and develop marketing as a real lever for business growth.
As marketing continues to evolve, mastering buyer intent data is crucial for marketers aiming to succeed in 2023 and beyond. The curated list of expert-level books provides valuable insights, strategies, and frameworks to help marketers effectively harness buyer intent data's power. Marketers can tailor their strategies, enhance customer experiences, and drive meaningful business outcomes by understanding the nuances of buyer intent.
Armed with this knowledge, they can create highly tailored and engaging campaigns that resonate with customers on a profound level, ultimately driving increased brand affinity, customer loyalty, and revenue growth. Immerse in these top books and unlock the potential of buyer intent data to propel your marketing expertise to new heights.