Brand Marketing is the New Demand Generation

| February 4, 2019

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Meanwhile, building quality pipeline is becoming harder, as is capturing the mindshare of time-starved buyers who are perpetually on the defensive. It is more challenging than ever for marketing leaders and brands to cut through the noise and differentiate themselves from the masses. And Then Some Important Context In the enterprise security space where I have lived for the past four years, things are quite noisy.   Introducing Exhibit A, courtesy of Momentum Cyber: Most of the 1,200+ venture-funded cybersecurity providers, plus many large incumbents, are running the same demand programs to reach the same buyer audiences with the same types of assets and the same calls to action.  The message is mainly focused on product supremacy and efficacy.

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MullenLowe Group is a creatively driven integrated marketing communications network with a strong entrepreneurial heritage and challenger mentality. We are a global creative boutique of distinctive diverse agencies, rich in local culture with both intimacy and scale, present in more than 65 markets with over 90 agencies.

OTHER ARTICLES

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Spotlight

MullenLowe Group

MullenLowe Group is a creatively driven integrated marketing communications network with a strong entrepreneurial heritage and challenger mentality. We are a global creative boutique of distinctive diverse agencies, rich in local culture with both intimacy and scale, present in more than 65 markets with over 90 agencies.

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