Bridging from Demand Generation to ABM with Sales-Ready Targets

| November 15, 2017

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Traditional Demand Generation has been focused on leads, making it hard for B2B companies to transition its marketing process to ABM with its new set of metrics. Kwanzoo's Sales-Ready Target is your bridge to ABM.

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Leads4Africa Pty Ltd

Leads 4 Africa is your comprehensive lead generation partners on the African continent. Our team has a combined sales and lead generation experience of over half a century. You can trust in our dedication towards increasing your sales across the board. We offer a variety of world-class lead generation services; ranging from appointment setting and B2B contact databases, to digital lead generation and market prospecting.

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Account Based Marketing (ABM) is not a new concept in B2B marketing. However, as an important integrated B2B marketing and sales approach, we don’t think it is widely understood or used as it should be in B2B media/events businesses and professional membership organisations. Regardless of the size of your organisation, product types, or the sectors you serve, every senior business leader and marketer should be embracing ABM and integrating it as part of their overall marketing strategy. If you’re keen to learn more about ABM – what it is, why it is important and how you put it into practice, read on!

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Spotlight

Leads4Africa Pty Ltd

Leads 4 Africa is your comprehensive lead generation partners on the African continent. Our team has a combined sales and lead generation experience of over half a century. You can trust in our dedication towards increasing your sales across the board. We offer a variety of world-class lead generation services; ranging from appointment setting and B2B contact databases, to digital lead generation and market prospecting.

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