Build A Strong Global Content Marketing Strategy Within A Silo Structure

| March 29, 2017

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Breaking down silos’ is a trendy, utopian corporate mentality that continues to reach the podium in most marketing blueprints, and it is not without merit. Silos have the potential to reduce efficiency and have serious consequences on a productive company culture.

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Tribune Content Solutions

Tribune Content Solutions is a leader in producing content. We’re proud of our Tribune heritage and our unique talents. It’s how we think. Because of this, we create content and strategies our competitors can only dream about. Although content is at our core, many of our clients use Content Solutions in combination with our other products and services: Digital Strategy, Website Development and Design, Paid Traffic (PPC), Search Engine Optimization (SEO), Social Media Management, Custom Content, Email Newsletters and Content Distribution. If you need a smart digital strategy that delivers on your goals and grows your business, we’d be delighted to hear your story. We’ll listen, and our expert team will leverage all of our assets and resources to devise the right plan for your business.

OTHER ARTICLES

Are Revenue Operations the Secret to Account-Based Success Right Now?

Article | March 31, 2020

We’re hearing that a number of companies are shifting investments from canceled events into account-based efforts. Great news! Of course, we’re biased when it comes to all things account-based here at Engagio, but that’s because we know it works. The challenge now is to get those programs up and running both well and quickly. How can you make that happen and speed time to results? Two words: Revenue Operations. There’s a reason so many people signed up for the recent OpsStars event hosted by LeanData and co-sponsored by Engagio. RevOps is a movement in B2B whose time has definitely come.

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How the right content wins in account-based marketing

Article | April 20, 2020

Account-based marketing (ABM) has been around for long enough now that most companies have either rolled out strategies or are actively exploring their options. Looking at the ABM adoption model produced by the ITSMA, an industry association for technology-based marketing and services, many companies are in the experimentation stage and looking to further refine their initial pilot programs. As you begin to experiment and expand your ABM programs, there are many complexities that you can introduce like content personalization, website personalization, scaling accounts and channels, and additional technology and automation, to name a few.

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How to Adapt B2B Digital Marketing to the Buyer Journey in 2020

Article | April 15, 2020

Understanding how a B2B buyer’s journey naturally progresses is key to designing a digital marketing program that works in any economic climate. When we do this with our clients, it allows us to see their marketing as a whole, rather than looking at isolated marketing tactics and getting overly focused on minor issues. Once we understand what’s already working for a client, we can then apply an informed strategy to amplify their successes. Occasionally, we may also recommend that a client step back from a few marketing tactics that might not be working well enough.

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Adding influencer marketing to ABM strategy can help build trust through external influences

Article | February 27, 2020

A study found 71% of marketers who practice ABM saw greater ROI, compared to traditional marketing. Account-based marketing, a hybrid of sales/marketing/revenue, can further be improved upon by adding influencer marketing to the ABM mix. This piece highlights a Dell outlet that was able to build up brand awareness and trust by leveraging targeted research and co-creating content with small business influencers. Including influencers like brandividuals, experts and brand advocates to ABM strategy can help marketers drive awareness, add substance to conversations and push conversions. While identifying influencers for ABM, marketers should consider factors such as popularity, relevance, and resonance.

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Spotlight

Tribune Content Solutions

Tribune Content Solutions is a leader in producing content. We’re proud of our Tribune heritage and our unique talents. It’s how we think. Because of this, we create content and strategies our competitors can only dream about. Although content is at our core, many of our clients use Content Solutions in combination with our other products and services: Digital Strategy, Website Development and Design, Paid Traffic (PPC), Search Engine Optimization (SEO), Social Media Management, Custom Content, Email Newsletters and Content Distribution. If you need a smart digital strategy that delivers on your goals and grows your business, we’d be delighted to hear your story. We’ll listen, and our expert team will leverage all of our assets and resources to devise the right plan for your business.

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