Combining Outbound With Inbound For Successful ABM

| January 15, 2018

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Andre Yee of Triblio recently joined a panel of ABM experts, including Jon Miller of Engagio, Anand Kulkarni of LeadGenius, and Dave Rigotti of Bizible, to discuss how to get started with Account Based Marketing, using B2B website personalization and combining inbound with outbound for a successful account based strategy.

Spotlight

ROI Mantra Inc.

Established in 2013, ROI Mantra is a Dallas based international Profit-Driven Marketing Media Agency that has a strong record and reputation as an Premier Agency that can dramatically increase growth of revenue and acquisition through data driven strategy and tactics. Our proven track record of delivering world class, highly strategic, mathematical media executions has had a tremendous impact on client’s top-line profitability and market position. We have a strong foothold in Consumer Durables, Retail and Services and a fast growing presence in the health-care sector. We see significant opportunity in three key areas.

OTHER ARTICLES

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3 inspirational ideas for ABM direct mail

Article | April 3, 2020

I’m not here to extol the benefits of direct mail. That’s trodden ground. No, I’m on a bigger mission: to prevent B2B marketers from being ignored. And today I’m focusing on direct mail because it’s a particularly expensive place to be ignored. Luckily, a separate trend is changing the way marketers think about direct mail. The recent popularity of account-based marketing (ABM) principles has cleared a path for more creative direct mail. How? Targeting a smaller, more tailored audience means that marketers can focus more energy on delivering an amazing experience versus a narrow focus on economy and scale. But what constitutes a great customer experience when it comes to direct mail?

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Article | March 9, 2020

If your marketing team is still engaged in spray and pray marketing, consider these remarks from Sarah Mayer, Senior Marketing Ops Manger at MarcomCentral. What’s did Sarah Meyer and her team do differently? They started running intent driven marketing campaigns. Intent data points directly at what consumers want. It is behavior data that gives out signals on where prospective customers are in their buying journey. Harnessing intent data allows marketers to personalize their selling approach and messaging. In addition, intent data ensures ad spending is directed at targets with the highest likelihood of making a purchase. Without intent data, b2b marketing is all about guessing, and blindly targeting anyone who makes any sort of interaction with your brand, with generic marketing campaigns and ads that are likely to be ignored.

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Spotlight

ROI Mantra Inc.

Established in 2013, ROI Mantra is a Dallas based international Profit-Driven Marketing Media Agency that has a strong record and reputation as an Premier Agency that can dramatically increase growth of revenue and acquisition through data driven strategy and tactics. Our proven track record of delivering world class, highly strategic, mathematical media executions has had a tremendous impact on client’s top-line profitability and market position. We have a strong foothold in Consumer Durables, Retail and Services and a fast growing presence in the health-care sector. We see significant opportunity in three key areas.

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