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David&Goliath

David&Goliath is dedicated to helping challenger brands outsmart and outperform the competition. Being a challenger brand is about a mindset, not a market position. It's the same mindset that drives us to be more observant, innovative and brave.

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WHAT DOES ACCOUNT-BASED MARKETING LOOK LIKE IN HUBSPOT?

Article | February 26, 2020

Account-based marketing (ABM) is marketing and sales working together to close large, complex deals at a specific number of target accounts. The accounts focused on by ABM strategies are chosen deliberately based on the monetary and strategic value they can provide to your organization along with the difficulty closing them poses. The process of selecting those target companies adds a new stage to the start of the inbound marketing process. Before you start to attract, engage and delight ABM target accounts, you must first identify them.

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LinkedIn Ads Funnel for Account-Based Marketing How to Run LinkedIn Ads Like a Pro

Article | February 18, 2020

LinkedIn Ads have emerged as a true champion when it comes to feeding your sales team with high-quality leads. So much so, that it forever changed account-based marketing (ABM). LinkedIn’s precision targeting system can help you reach the right B2B audience, capture lead info and close those high-value deals. However, without a LinkedIn Ads funnel to segment your audience, your advertising may end up costing $1000 per conversion. And you still may not close nearly enough sales to make it worth the while.

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5 Steps for Succeeding in Account-Based Marketing

Article | February 10, 2020

Relative to the mass-market approach of the B2C world, B2B promotion requires a much more targeted approach. The customers are fewer and more discerning but commensurably more valuable and enduring so whether you’re trying to win over a new client or simply keep an existing client on your side, you need to be very careful with what you’re putting out. This is the reasoning behind account-based marketing, otherwise known as ABM. Instead of distributing generic marketing materials, it picks out specific prospects (or sets of prospects grouped by various shared elements) and creates personalized campaigns to suit them. It can be extremely cost-effective, but it needs to be done smartly (which isn’t easy). To help you run a flourishing account-based marketing campaign, we’re going to look at five steps you should take along the way.

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How to Stay Ahead in the Great Account-Based Marketing Race

Article | February 28, 2020

This account-based marketing piece is brought to you by Intelligent Demand Senior Marketing Manager & Certified Account-Based Strategist, Paige Montgomery. More and more B2B marketing executives and companies are making the transition from lead-centric to account-centric marketing, because the ROI of an account-based approach has been tried, tested, and proven. ITSMA put it best: “ABM delivers the highest return on investment of any strategic B2B marketing approach. Period.” Let’s face it, account-based marketing (ABM) is no longer a trend to test or even pilot—it’s table stakes in 2020. And thanks, in part, to the surge of account-based thought leadership and marketing technology available, B2B marketers are getting better at ABM by the day, meaning they’re also getting better at creating strategies that engage target accounts and developing effective ways to connect the dots between marketing, sales, and customer success.

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Spotlight

David&Goliath

David&Goliath is dedicated to helping challenger brands outsmart and outperform the competition. Being a challenger brand is about a mindset, not a market position. It's the same mindset that drives us to be more observant, innovative and brave.

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